55% of European Marketers demand an industry standard for ROI in social media

We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.

Here are some of the key findings:

  • 58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.
  • 36% are measuring the impact of social media marketing on revenue, but not doing so accurately.
  • 55% of European Marketers say we need an industry standard for ROI in social media.

Take a look at the full report:

Learn how to connect social media marketing to real business results at the European launch of Adobe SocialAnalytics: www.social-optimisation.com

Find out more about Adobe SocialAnalytics: www.omniture.com