After several months in the planning, we’re very excited to be able to tell you about our first ever brand campaign in the UK!
You probably know Adobe for different things. In the Digital Media space – through household name products such as Creative Suite, Photoshop, InDesign and Flash – we’re working with publishers, creatives and brands to help them create great content and publish it anywhere. In the Digital Marketing space, we’re helping brands and agencies create, measure, monetise and optimise their digital marketing investments.
Our new campaign in the UK, which builds on the campaign that has been running in the US, is about bringing this all together to tell the bigger Adobe story, and showcase how we’re helping businesses transform the digital experiences they provide their customers. The campaign shows how through our innovations, we are helping businesses create better, more exciting digital experiences.
The cool new creatives visually represent this by bringing together Adobe and our innovation, or customer story, with the iconic ampersand. The first creative theme to feature in the UK is Adobe & Social and focuses on one of our latest innovations – Adobe SocialAnalytics – which helps companies measure the business impact of their social marketing, removing the guesswork and replacing it with strategies based on insight.
Vanity Fair stars in another early creative. It showcases how Adobe helped them create an interactive, media rich tablet version of the iconic magazine – taking their business into new and exciting areas.
We can’t wait to tell you about the other brands we have lined up to take part!
The campaign is running across online, print, mobile and tablet media from today, Monday 27th February, and we’d love to hear what you think.