Today, we released the Adobe Digital Index: Global Digital Advertising Update for Q1 2012. Data for this report is derived from the former Efficient Frontier, which was acquired by Adobe in January 2012. This report provides digital advertising industry insights for Q1 2012, as well as an outlook for the remainder of the year.
The report shows that digital advertising continues its rapid growth across all channels. Additionally, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI for marketers, according to the report.
The analysis of digital marketing and Facebook performance is based on data derived from technology Adobe acquired via Efficient Frontier and Context Optional, which is now part of the Adobe Digital Marketing Suite. Data is based on a client index across key verticals including retail, entertainment, CPG, and finance.
Check out the full report here to learn about the four-fold growth in mobile traffic Year-over-Year, growing Facebook ad spend, and other key digital advertising trends plus an outlook for 2012.