Primetime Simulcast Helps Bridge TV and Digital Ads

New-Primetime-LogoToday, from the Cable Show in Boston, the Adobe Video and Ad Solutions team announced several updates to Project Primetime, the industry’s first fully integrated video technology platform to deliver seamless viewing experiences for ad-supported TV content across connected devices. These updates included Primetime Simulcast, Adobe Media Server 5, Access 4 and the next version of Adobe Auditude. Jeremy Helfand, vice president of monetization at Adobe, penned a blog post covering the announcements. To further expand upon the news, Ashley Still, director of product management at Adobe, shot a demo video to visually expand upon the news. Find out more about Project Primetime and all other Video, Gaming and Digital Publishing updates through our Digital Media blog.

Comments

  1. Mark

    This is exciting news for advertisers – to be able to utilize all of the connected devices creates alot of extra “real estate”. Thanks for the post!