Adobe & Behance: Empowering Creatives
For quite a while now, we’ve been watching the creative process evolve. Increasingly, the way in which we do our work looks a lot more like the way we interact socially. We seek feedback from networks of our trusted peers. We make our work public to build our reputations. And we thrive on the work of others for constant inspiration.
That’s why I’m thrilled that Behance is joining Adobe, and confident that together we’ll offer a truly integrated service to Creative Cloud members that spans the creative process. All Creative Cloud members will soon gain access to the base Behance capabilities (like portfolio creation and community features) while paid Creative Cloud members will also have access to premium capabilities (like Behance ProSite).
Building creative tools that empower you to do your best work has always been at the heart of our vision at Adobe. When we launched Creative Cloud, we gave you access to Adobe’s world-class creative tools and services, and a commitment to make your membership more and more valuable over time. We’ve delivered on that promise by releasing updates to our products faster than we ever have before. Just last week, we added new digital publishing services and training features, and launched file synchronization and sharing capabilities.
Adding Behance to Creative Cloud accelerates our efforts to enable a more open and collaborative creative community. As we start to roll out increasingly integrated workflows across the services, you’ll start to see the benefits of combining the creation of content with the ability to seek feedback, showcase your work and distribute it across devices.
I believe the essence of the creative process is to inspire, engage and invoke emotion. With Behance and Creative Cloud, we’ll give you the power to not only create, but to collaborate and connect with a strong and vibrant community. I’d like to personally welcome the Behance team and community to the Adobe family.