SXSW 2013 – Here we come!

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Where do web designers, developers, and social marketers all come together? SXSW 2013, of course. Come join us this year for 2 days of jam-packed sessions about the latest tools and services that allow you to create content for the modern web and how digital marketing innovations help debunk some of the most controversial marketing myths. People can’t trust marketers? Preposterous.

Our Creative Camp will be on Sunday, March 10th. Join us for a full day of sessions about all of the powerful things you can accomplish with Adobe’s Edge tools and services and an overview of what’s new in Adobe Creative Cloud. Your favorite presenters like evangelist Paul Trani and product managers Jacob Surber and Alex Morris will be there to host the sessions and answer your questions. You will also get to watch a panel of talented panelists, including Sophie Shepherd, Trent Walton, and Emily Wengert, who will discuss the challenges they have faced as more projects begin incorporating responsive design. View the agenda and mark your calendars here.

Marketing is BS. Social marketing is worthless. These are the myths we have been hearing about marketing for years. During our Marketing Camp on March 11th, we will switch gears to talk about how today’s digital marketing campaigns are rooted in hard numbers and data-driven insights that allow marketers to prove the value of their marketing efforts in a way that they were never able to accomplish in the past. First, our team will give attendees an overview of the Adobe Marketing Cloud and how it helps marketers accomplish their goals. Next, a panel of digital marketers will debate the a common myth, “Marketing is BS,” and discuss the biggest challenges facing marketers today. To finish up the day, we’ll have a special performance on Tuesday by comedian Baratunde Thurston, who will recap our discussions about marketing myths. View the agenda and mark your calendars here.

Follow us @Adobe and @Reflow leading up to and during the festival, and join the conversation with #AdobeSXSW.

See you there!

Pooja