Creative Camp at SXSW – That’s a Wrap

Paul Trani in his demo

Paul Trani in his demo

Our Creative Camp at this year’s SXSW Interactive has officially come to a close. It was a great day filled with rich content and good conversations with attendees. Here’s a quick recap of the day’s highlights.

We started off the day with our tradition, the 5th annual bacon breakfast. You can’t start a productive day without a good breakfast, right? Then, worldwide evangelist Paul Trani jumped into the latest tools and services available in the Adobe Creative Cloud. Paul showed us how individuals and teams can create and collaborate in the Cloud. Then, he showed us how easily we can add animation and interactivity with Edge Animate.

Then, Product Manager Jacob Surber shared the development principles behind the creation of Adobe Edge Reflow. Jacob showed us all the iterations of Reflow’s UI, starting with today and going backwards all the way to the beginning.

Next, we hosted a panel on the realities and challenges of responsive design today with talented panelists: Sophie ShepherdTrent Walton, and Emily Wengert.

Panel on responsive design

Panel on responsive design

Last, Adobe’s Alex Morris presented a session on the “Content shaped elephant in the room.” How can web designers think content first, while reflecting the intent of your message?

Highlight of the day? Probably Jacob’s shirt, “Friends don’t let friends fix widths.”

Catch all the highlights in the video below and pictures from our events here.