Adobe Transforms MAX into the Creativity Conference

Today we shared more insights on the transformation of MAX, The Creativity Conference (May 4-8, 2013, Los Angeles Convention Center & Nokia Theatre) and announced a packed lineup of keynotes, luminary sessions, training workshops and sneaks presented by the best in the industry: graphic designer and illustrator Paula Scher, multimedia artist Phil Hansen, designer and writer Rob Legato, photographer Erik Johanssonand EA chief creative officer Richard Hilleman.

MAX will convene more than 5,000 industry leaders to exchange ideas, get inspired and explore how creativity is changing the world. The conference will feature highly anticipated MAX keynotes hosted by senior vice president and general manager of Digital Media, David Wadhwani that will explore the dramatically changing creative process and major advancements in technology. Adobe is expected to unveil a milestone update to Adobe® Creative Cloud™ at the event.

Luminary sessions will expose attendees to new ways of thinking about creative projects and some of most innovative, boundary-pushing, experimental work out there. Highlighted luminary sessions include:  Jessica Walsh (design): The Importance of Play in Innovation; Greg Gorman (photography): Celebrity Portraiture: Behind the Scenes with Greg Gorman; Jeffrey Zeldman (Web): Ten Commandments of Modern Web Design; karlssonwilker (design): Creativity, Technology, and karlssonwilker; Jacob Rosenberg (video): Dust to Lightning: The Unique Storytelling of Bandito Brothers; Scott Belsky (Web): Behance: Connecting the Creative World  and more!

In reimagining every aspect of Adobe MAX, the company challenged designers to rethink the MAX brand and design a new logo that embodied the new creative spirit of MAX. Top design firms and studios, including Sagmeister and Walshkarlssonwilker, and Vasava applied their unique vision to the challenge. Design enthusiasts were invited to watch the creative process in action as Jessica Walsh of Sagmeister and Walsh hosted a live 24-hour redesign session featuring a single design material. The redesigned logos can be viewed here.

For more details on what we have in store for Adobe MAX this year, check out today’s press release, here.

Follow us on the MAX blog and @AdobeMAX leading up to and during the conference and join the conversation with #AdobeMAX.

See you there!


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