Day 2 at Cannes Lions – What inspires creativity?

On day 1 in Cannes, France we focused on marketers and asked if everyday consumers trust them. Day 2 was all about the creatives. We took the camera crew around the festival and asked people – with a focus on the Young Lions – what gets their creative juices flowing? Where do the ideas come from? Do the tools they use to make their creations actually help the ideation process? See what they had to say.

You can see the creative fingerprints of other creatives in this dynamic infographic. Soon you’ll be able to add your own take on the questions, and the infographic will update in real time (!) — keep an eye on this space for more details.

Matt Rozen. @mattyroze

Matt is group manager for Creative Cloud and Brand social media teams at Adobe. His teams are focused on social engagement, developing and executing product & brand campaigns to drive awareness for the awesomeness that is Creative Cloud and Adobe. In his spare time, Matt manages Candy Gurus, an entertaining if not irreverent reviews site for candy lovers.

Matt Rozen. @mattyroze