It’s a big number……more than twice the number of US households that have a pet dog and five times more than the distance in miles between stars in the sky. And today Adobe can proudly claim a 100 million milestone: in a little over the past 2 years, Adobe Digital Publishing Suite (DPS) has driven 100 million digital publication downloads, including magazines, newspapers, corporate publications and apps.
Superstar publishers like Fast Company, Hearst Corporation, National Geographic, Martha Stewart Living Omnimedia, Rodale, Scientific American and Time Inc. as well as newcomers like F+W Media/Interweave, Foreign Affairs and The New Republic are using DPS to publish digital editions of their publications. Additionally, the rapid adoption of tablet devices (Pew Research Center reports that a third of American adults own a tablet), has well-known brands like Renault, Sotheby’s International Realty, Stryker, and U.S. Soccer using Digital Publishing Suite to power their brands’ mobile applications. Continuous innovation is empowering publishers and brands to drive readership, commerce and customer loyalty while tablets and smartphones have become new mediums for publishers of every type of content.
The growth of brands and corporations using Digital Publishing Suite to accelerate their mobile marketing has increased 30% in the last 6 months alone. From sales tools and training materials to brand engagement, retail catalogs and customer communications, businesses are using mobile devices to engage their customers and shoppers with immersive, interactive apps. David Granger, editor in chief of Esquire, told us that since they started using Adobe Digital Publishing Suite, they’ve been able to do more funny stuff and crazy interactivity in a stable environment while Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC mentioned lower production costs and the ability to deliver brand messages to clientele in a unique way as key features of working with DPS.
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