Adobe’s Matt Rozen on the Rise of Social Journalism
The 2013 AYV Summit is only a week away! This year, we invited social journalist and Adobe employee Matt Rozen to talk to the students about using social media to amplify their work and connect with others. We sat down with Matt to ask him a few questions about his role at Adobe and what it means to be a “social journalist.” Here’s what he had to say:
Adobe: First things first – what is your favorite social media platform?
Matt: Is it possible to choose just one? I guess I would have to say Instagram is my favorite right now because the platform provides a quick snapshot of what people are seeing, thinking and feeling. But I love Twitter for work, and Tumblr has so many possibilities for creative people, and Facebook is great for connecting with old friends and family. It’s so hard to choose!
Adobe: What exactly is a social journalist?
Matt: A journalist used to just be someone who put pen to paper in newspaper and magazines. With the Internet, this term has evolved to include storytelling via blogs and social media platforms. It’s citizen journalism, really. The opportunity to be a social journalist is available to everyone, and what I love most is the ability to be at the zeitgeist of all topics at all times and to share our stories with the world, often in small, digestible bites. As the Group Manager of Corporate Social Media at Adobe, I manage Adobe’s social media team and consult with other teams within Adobe on social strategy. Many times we discuss how they, or their teams, can be social journalists too.
Adobe: Why is social media important for youth?
Matt: Just the other day, I took a pic of my 7-year old daughter and within minutes she asked, “Dad, did you share that photo on Facebook yet?” She doesn’t even have a Facebook account. This is the world we live in; there’s no getting around social media now.
Adobe: What advice do you have for youth?
Matt: Take advantage of the amazing media tools available to you today. For the first time ever, we all have the ability to quickly create photos and videos and write essays (or blogs) and share them with the world – all on your phone!
Adobe: How can creativity and social media make the world a better place?
Matt: Creativity always makes the world a better place – and there’s always room for more of it. The more you create, the more creative inspiration will come to you and the more you’ll feel positive about yourself and the world around you. Positive people are the ones who change the world because they make other people happy. And then social media just amplifies that positivity. Like I said, the opportunities are endless.
What questions do you have for Matt? Join @AdobeYV’s Creativity Twitter Chat this Thursday, August 8, at 10 a.m. PT for a chance to ask him and other creative professionals your most burning questions. Join the conversation using the hashtag #AYVSummit13.