What if you could participate in a competition that not only allowed you to let your creativity and talent shine, but also let you support a good cause and change the lives of children in need? This year, Adobe and Certiport hosted the first annual Adobe Certified Associate World Championship, a worldwide contest for students, aged 13-22, that allowed just that.
Throughout the course of the competition, over 30,000 individuals entered and twenty-one finalists from fourteen countries were selected. The finalists were awarded a year’s free subscription to the Adobe Creative Cloud, as well as an all-expenses paid trip to Washington DC where the winners were announced.
To determine the world champion, the twenty-one finalists competed head-to-head in a real-world design challenge in the style of Project Runway or Top Chef. Adobe invited the Global Fund for Children (GFC) to serve as the “client” for the design challenge. GFC is an internationally-recognized non-profit organization that works to support the rights of children around the world. This fall, GFC will launch a marketing campaign to support The International Day of the Girl; GFC challenged the twenty-one finalists to create an engaging and impactful poster that would help drive fundraising to support this important cause.
The finalists had eight hours to work in Adobe Photoshop to create a meaningful poster. The final work was judged by a panel of industry experts, including a professor at the School of the Visual Arts in New York City, a designer at internationally-recognized agency Design Army and a representative from GFC. Judging categories included creativity, technical use of Adobe Photoshop, and ability to meet the client’s needs.
The wide array of stunning posters produced showcased the different creative lenses and skills brought by the diverse group of contestants. Because of the high quality of the work, the judges struggled to identify only three top winners. The winning students from Korea, Colombia and Taiwan were awarded prize packages and scholarship dollars to support their postsecondary plans.
On behalf of Adobe, I want to congratulate the winners and applaud all the contestants! There are lots of ways to show you care. How do you apply your creative talent to supporting causes that matter in your community?