Adobe Social Media in 2013 – A Closer Look at the Numbers

As the year comes to a close, the Adobe social media team does what all good corporate citizens do and gathers up our successes and program metrics to see what worked and what didn’t.

Here are a few of the more notable numbers, activities, designations and awards from across the Adobe social business landscape. I’ve included links, details and some commentary.

The one thing I’m particularly proud of our team for are the “Metrics Not Myths” campaign awards. This was a truly collaborative effort across social, paid, PR, creative and our campaign teams. We social practitioners know that social media isn’t just about a particular group of managers managing channels, but more about a way of doing business with our customers and integrating with many parts of our organizations. The ‘Metrics Not Myths’ accolades below bear that out.

Thanks go to the entire Adobe Social Media Center of Excellence and all the social media managers for their work in 2013.

Social Forward

  • More than 65k social mentions of Adobe and its products each day
  • We grew our total social following by 60% in one year (!)
  • Among top brands, Adobe was #3 in Share of Voice around Digital Marketing topics – notable for us since most people know Adobe only as the ‘creative’ company
  • On Creative Cloud ratings and reviews, we grew more than 100% this year averaging over 4 stars out of 5
Adobe social media 2013
  • Cool Photoshop Live video from our Nordics team has more than 19 million views, all organic. Didn’t see it yet? Now you can.

Social Designations

Social Awards

Metrics Not Myths

Adobe