The Adobe Guide to SXSW 2014

A huge event for tech, film and music – SXSW is filled with so much creativity that of course we have our Adobe fingerprints all over it. Here is a rundown of where to find us, how to connect with us in person and online, activities we want you to join us for, and the places we can all hang out.

Be sure to follow #AdobeSXSW for updates and information. If you need even more details, our site is filled with them. It’s “mobilized” so you can grab all the info when you are on the ground. See you in Austin!

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Need a place to take a break from sessions? Head on over to the Razorfish #UseMeLeaveMe Digital Campground. You can even map yourself over to us. From 4-8pm daily there is a Happy Hour where you can grab a bite and a drink. Be sure to bring a buddy and get in front of our green screen to create a personal Austin #AdobeSXSW videogram you can share with the world. Need a ride back to town? You may be able to jump on a free bike.

Are you a web designer or developer? Join our annual Creative Camp on Friday March 7 in the Riverside Ballroom at the Radisson Town Lake. There are five sessions all about shaping the modern web. Food and drink will be served too.

All you video pros and those of you just starting out, join our Digital Video team at their booth during the Film Festival, in Exhibit Hall 4 of the Austin Convention Center. Get live demos from Creative Cloud workflow experts discussing the latest apps. Jason Levine, Adobe evangelist for video apps/Creative Cloud, is leading a start-to-finish workflow session “Come and Capture: Capture, Cut, Color, Deliver.” The team is also moderating a panel with SoulPancake CEO and executive producer Shabnam Mogharabi and her team.

Students and Teachers attending the SXSWedu Festival should go to Adobe’s panel on fostering and inspiring creativity in a new generation, “Creativity in Education: A Call for Transformation.” Also, don’t miss our Creativity in Education Meet Up to network and learn about creativity in education.

Adobe executives are all over Austin this year, and here’s what they are speaking about:

Why Software Companies Should Care about Hardware – Join VP of Experience Design Michael Gough as he and others talk about why companies known for creating incredible software (like Google & Adobe) are boldly pushing into new territory by creating hardware.

How Open Licensing Is Transforming DesignScott Belsky, co-founder & head of Behance & VP products-community at Adobe will join a panel discussing the idea of letting non-clients steal design work (!). A crazy notion before, today it’s a big part of how designers network, collaborate, and create.

Privacy Under the Covers: The Naked Truth – Our chief privacy officer Meme Rasmussen is taking on a controversial and important topic. Hear her break down the misconceptions around data privacy. She will share the stories from leading voices in marketing sciences and legal privacy fields about digital data privacy issues. Learn what data is being collected and how it’s being used.

Interested in all the #SXSW sessions around Adobe products, themes & memes? Go here for a complete list.