Our team has been busy at The NAB Show in Las Vegas this week and we’re excited to announce some major updates to Adobe Primetime – the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. This latest release of Adobe Primetime takes advantage of the latest industry innovations and introduces new capabilities that drive strong viewer engagement and greater flexibility for monetization.
With Adobe Primetime 2.0, broadcasters and pay-TV providers can tap into a new cloud ad insertion service (available today) to insert ads into live, linear and on-demand content across any platform/device. We also unveiled Concurrency Monitoring as an extension to our Emmy award-winning Primetime PayTV Pass service, allowing customers to manage the number of streams accessed across each device. Aside from desktop operating systems, SmartTVs, Android and iOS devices, Adobe Primetime 2.0 now supports XBox 360 gaming consoles and Roku devices.
Additional capabilities in Adobe Primetime (coming later this year) being demonstrated at The NAB Show include support for MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will allow media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. Check out our full announcement for all the details.
It’s been a year since Adobe Primetime launched at The 2013 NAB Show and it’s now been adopted by major customers worldwide including Comcast, NBC Sports, Turner Broadcasting, Tennis Channel, and M6 RTL Group – and has supported massive events such as the Sochi Olympics for NBC Sports. The latest customer wins include Shaw Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB) and World Wrestling Entertainment (WWE) have started using Adobe Primetime to deliver live and on-demand video content across desktops and XBox 360 gaming consoles.
If you’re at The NAB Show, stop by the Adobe booth (#SL3910 in the Lower South Hall of the Las Vegas Convention Center) to see a demo of the latest innovations in Adobe Primetime coming to a screen near you!