I’m thrilled to welcome the Aviary team to Adobe. This acquisition is both a complement and an accelerant to our vision for mobile creativity. As a company serving the creative world, Adobe has a responsibility to remove friction from the creative process and enable the creative world to create in new and remarkable ways. The Aviary team will play a crucial role helping build and connect the next generation of creative applications.
Today, there is so little professional creation done on mobile devices. Even among the greatest creative apps on the market, creativity is bounded by each app you are using and often ends with a “Save To Camera Roll” or a “Share” or “Send” as a low quality image. While mobile has transformed so many industries, it has not yet transformed how Creatives work. A year ago, we rebooted Adobe’s mobile strategy with an eye on the future of creation. We imagined ways that Creative Cloud could enable frictionless creativity across devices, and mobile apps that work magically with desktop apps. In June we launched the first stage of this strategy, and we will unveil a whole set of updates and new apps at MAX on October 6th.
But great Adobe mobile apps are not enough. Creativity must be connected across all the apps that you use, Adobe and beyond. In an effort to extend Adobe technology – and compatibility with our tools – to 3rd party creative applications, we launched Adobe’s Creative SDK in private beta in June. The immense value of the Creative SDK has already proven itself in some of our own apps and with early developer partners. We have high hopes for the Creative SDK and are thrilled that Aviary will infuse wisdom, technology, and reach to new developers.
The Aviary teams are pioneers in designing SDK’s for mobile creation and building a vibrant developer ecosystem. Headquartered in New York City (not too far from the Adobe/Behance office!), Aviary offers a photo-editing platform that powers thousands of mobile applications, including its self-titled iOS and Android apps, and has been used to edit billions of images. The cornerstone of the Aviary platform is a free SDK that provides developers with a robust, customizable photo editor that can be effortlessly embedded into apps on iOS, Android, Windows and Web (HTML5).
Already, our teams are brainstorming the things that we can accomplish together. We will continue to support and enhance Aviary’s free SDK as part of Adobe’s broader Creative SDK offering. While ensuring no interruption to Aviary’s developer community, we will add additional components and services for developers to incorporate in their apps – such as the ability to save creations to Creative Cloud in Adobe file formats, access Photoshop technology, and connect creativity across devices using the Creative SDK.
On behalf of all of Adobe, I want to welcome Aviary to the team. No doubt, we’re still in the early innings of mobile creation, and we can’t wait to work with you.