On Day 2 at SXSW Interactive, we switched gears from the conversations we had about creativity on day 1 to talk all about digital marketing.

We started off the day with a demo and vision of Adobe’s Marketing Cloud, where the audience got to see the cloud in action.

Then, we hosted a lively debate to a packed house on the subject, “Is Marketing B.S.?” Moderated by Mashable‘s Todd Wasserman, our panelists, which included BJ Mendelson, Thor Muller, Jeff Feldman, and Christian Waitzinger, shared their opinions about social marketing and advertising, the intersection of marketing with customer support, social media ROI, and more. To wrap up the day, the audience got a good laugh with comedian Baratunde Thurston, who took the stage right after the panel to provide a comedic recap of the debate. You can catch our favorite moments from the day in the video below.

And of course, thanks to everyone who helped us drive a conversation around #AdobeSXSW throughout the festival. For each mention of our hashtag, we donated $1 to STEM to STEAM, a movement that integrates art and science into education curriculum. We’re still tallying the final numbers and will share with you once we have them!

It was great to meet everyone at SXSW. Thanks for coming out; we hope you had a safe journey back home. See you next year!

Paul Trani in his demo

Our Creative Camp at this year’s SXSW Interactive has officially come to a close. It was a great day filled with rich content and good conversations with attendees. Here’s a quick recap of the day’s highlights.

We started off the day with our tradition, the 5th annual bacon breakfast. You can’t start a productive day without a good breakfast, right? Then, worldwide evangelist Paul Trani jumped into the latest tools and services available in the Adobe Creative Cloud. Paul showed us how individuals and teams can create and collaborate in the Cloud. Then, he showed us how easily we can add animation and interactivity with Edge Animate.

Then, Product Manager Jacob Surber shared the development principles behind the creation of Adobe Edge Reflow. Jacob showed us all the iterations of Reflow’s UI, starting with today and going backwards all the way to the beginning.

Next, we hosted a panel on the realities and challenges of responsive design today with talented panelists: Sophie Shepherd, Trent Walton, and Emily Wengert.

Panel on responsive design

Last, Adobe’s Alex Morris presented a session on the “Content shaped elephant in the room.” How can web designers think content first, while reflecting the intent of your message?

Highlight of the day? Probably Jacob’s shirt, “Friends don’t let friends fix widths.”

Catch all the highlights in the video below and pictures from our events here.

SXSW attendees: let’s talk about the intersection of creativity with data at this year’s festival. Starting March 4^th through March 12^th, we’ll hold the conversation on Twitter and Instagram with questions such as “Is data killing creativity?” or “Are you a data geek, creative pro, or both?”

Follow us @Adobe for the questions to answer and reply using #AdobeSXSW. Also, take pictures of images that inspire your creativity at SXSW and post to Instagram using #AdobeSXSW. For every mention of #AdobeSXSW on Twitter and Instagram, we will donate $1 up to $10,000 (!) to STEM to STEAM, an initiative focused on integrating art and science into education curricula to prepare the next generation for success.

Will you join our conversation for a cause? Let us know in the comments.

In addition, we will be hosting two days of SXSW sessions focused on the Adobe Creative Cloud, Edge tools and services, and myths about digital marketing. Get a full summary of what we’ll be up to here and mark your calendars with our Eventbrite invitations:

• Day 1: http://www.eventbrite.com/event/5636246164
• Day 2: http://www.eventbrite.com/event/5647650274

See you there!

Last week we launched the first Edge Reflow Preview and several other key releases of our Edge Tools into the Creative Cloud. We are showcasing Reflow at SXSW Interactive at our Creative Camp on Sunday, March 10^th. Come and join Product Manager Jacob Surber to share insights on how we created Edge Reflow here. There will be even more sessions and panels and you can see the Adobe Creative Cloud in action with the latest tools and services that let you create content for the modern web – go and check out the entire line up of the Camp Day here.

We look forward to seeing you there! Follow us @Adobe and @Reflow leading up to and during the Interactive festival, and join the conversation with #AdobeSXSW.

Where do web designers, developers, and social marketers all come together? SXSW 2013, of course. Come join us this year for 2 days of jam-packed sessions about the latest tools and services that allow you to create content for the modern web and how digital marketing innovations help debunk some of the most controversial marketing myths. People can’t trust marketers? Preposterous.

Our Creative Camp will be on Sunday, March 10^th. Join us for a full day of sessions about all of the powerful things you can accomplish with Adobe’s Edge tools and services and an overview of what’s new in Adobe Creative Cloud. Your favorite presenters like evangelist Paul Trani and product managers Jacob Surber and Alex Morris will be there to host the sessions and answer your questions. You will also get to watch a panel of talented panelists, including Sophie Shepherd, Trent Walton, and Emily Wengert, who will discuss the challenges they have faced as more projects begin incorporating responsive design. View the agenda and mark your calendars here.

Marketing is BS. Social marketing is worthless. These are the myths we have been hearing about marketing for years. During our Marketing Camp on March 11^th, we will switch gears to talk about how today’s digital marketing campaigns are rooted in hard numbers and data-driven insights that allow marketers to prove the value of their marketing efforts in a way that they were never able to accomplish in the past. First, our team will give attendees an overview of the Adobe Marketing Cloud and how it helps marketers accomplish their goals. Next, a panel of digital marketers will debate the a common myth, “Marketing is BS,” and discuss the biggest challenges facing marketers today. To finish up the day, we’ll have a special performance on Tuesday by comedian Baratunde Thurston, who will recap our discussions about marketing myths. View the agenda and mark your calendars here.

Follow us @Adobe and @Reflow leading up to and during the festival, and join the conversation with #AdobeSXSW.

See you there!

Pooja

For the latest information visit our Google+ Adobe SXSW page.

Twitter @AdobeSXSW | Facebook Adobe SXSW | Foursquare Adobe SXSW | Google+

We are also hosting several workshops, special events and SXSW Parties you should add to your SXSW Schedule:

Friday, March 9, 2012
5:00 – 6:00 PM Austin Convention Center Room 9 ABC

The Future of Access to Digital Broadcast Video: Video needs to be accessible too, and both the technology and the legal environments are evolving. Accessible media is already available online at some major media sites and the work done by providers can inform work that others will need to undertake. Join Adobe’s Andrew Kirkpatrick and representatives from MTV Networks, HBO and the National Association of the Deaf.

Saturday, March 10, 2012
9:30 – 10:30 AM Austin Convention Center Ballroom A

The State of Browser Developer Tools: Your browser is the most important program on your computer and until recently there were no built-in, industrial-strength tools available for debugging web pages. As web apps become more sophisticated, so do the debugging environments. Representatives of the major browsers discuss the needs of the developer and we feel you will find it interesting!

Monday, March 12, 2012
12:30 – 1:30 PM Sheraton Austin, Creekside I & II

Social Role-Playing: Brands and Publishers: Brands and publishers alike are now storytellers, seeking to retain consumers, attract new ones and encourage a deeper relationship. Both groups need to create and optimize content, and better yet, deliver a seamless consumer experience with consistent, integrated advertising. Join Adobe’s David Karnstedt and representatives from Facebook, Fast Company and Expedia as these experts discuss how to capitalize on social marketing opportunities.

Monday, March 12, 2012
9:30 am – 8:00 pm Radisson Town Lake Ballroom

Adobe is redefining the extraordinary in web design and mobile development. Join our day long Creative Camp Event where our evangelists will have back to back workshops and demos.

• 9:30 am The Future of HTML5 Motion Design
• 11:00 am Boost your Mobile Workflow with Adobe’s Newest Product
• 12:30 pm “The Page is Dead,” Responding to the Responsive Web
• 2:00 pm SXSW keynote: Expanding Our Intelligence Without Limit
• 3:30 pm Demystifying Devices: Understanding the Future of the Web and Apps
• 5:00 pm Building online businesses with Adobe Business Catalyst and Dreamweaver CS5.5
• 6:00 pm After Hours party with Adobe Evangelists

Visit the Creative Camp Event page for additional information on each workshop. Arrive early for seating at the tables with power outlets and finish the day with the After Hours party.

If you need an invitation to the Adobe SXSW party, follow @AdobeSXSW on Twitter and use the button below to Retweet this page. We will see that you are interested in attending the party and will send you the link to register.