Articles categorized under Corporate Responsibility

Earth Month Tip: Waste Reduction

Tomorrow is Earth Day, which provides a great opportunity to take a moment to appreciate our planet and reflect on ways we can help protect it. In honor of Earth Day, we’re focusing this week’s post on waste reduction. Be sure to catch up on some of our energy and water conservation tips, too.

In 2012, Americans generated about 251 million tons of trash and only recycled or composted nearly 87 million tons of it. That is equivalent to a 34.5 percent recycling and composting rate.[1] Put it another way, that’s similar to each person generating 4.38 pounds of waste per day, or one 15-inch Retina display MacBook Pro, and only recycling or composting 1.51 pounds of this waste, or roughly one regular iPad with a cover.[2]

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That’s why Adobe pays close attention to our waste and keeps an eye on the environmental footprint of our operations. This includes everything from implementing an employee-driven recycling and composting program to reducing the amount of packaging per product. Today our product packaging is fully recyclable – and we’re working to reduce the amount of packaging by 80 percent by 2015.

If everyone around the world were to simply increase their recycling and composting efforts, we could reduce our environmental footprint, increase our energy production, and save vital resources for the next generation. Here are some easy ways to make a big impact:

How are you increasing your recycling or composting efforts? Share your insights, photos and tips for us on your social channels using #EarthMonth.

Vince Digneo is Adobe’s sustainability strategist.

 

[1] http://earth911.com/news/2012/12/27/12-amazing-recycling-and-waste-statistics-from-2012/10

[2] http://www.apple.com/

Earth Month Tip: Managing Energy Use

We’re sharing one tip each week this month in honor of Earth Month. Last week we focused on water conservation and this week is all about energy reduction. Share your favorite green tips with us on social media using hashtag #EarthMonth.

With more than 11,000 employees and over 3 million square feet of real estate around the world, Adobe pays close attention to our energy usage. We have cut our electricity usage by 50% since 2002 which has helped us to achieve carbon neutrality at our owned North American facilities by 2014 – one full year ahead of our goal.

Our main goal is to sustainably manage our business. To that point we rigorously explore ways to reduce our energy and water consumption and to offset 100% of our Scope 1 and 2 emissions from our North America operations through the purchase of renewable energy credits and emission reduction credits to help develop wind farms and landfill biogas plant projects.

While energy reduction is important to Adobe, strength lies in numbers – our impact will be even stronger if we all commit to reducing our energy usage. Here’s an easy way to make a big difference: replace all your incandescent bulbs with LED lights.  An LED can last up to 30 times longer[1], it will use up to 75 percent less energy and you’ll save hundreds of dollars over the life of a single LED[2].

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Did you know?  If every American home replaced just one incandescent bulb with an ENERGY STAR rated light, we would save enough energy to light 3 million homes for a year, cut about $680 million in annual energy costs, and avoid releasing 9 billion pounds of greenhouse gas emissions annually – equivalent to taking approximately 800,000 cars off our roads every year.  This is just one way everyone can reduce their energy use.

What are you doing to save energy? Share your insights, photos and tips for us on your social channels using #EarthMonth.

Vince Digneo is Adobe’s sustainability strategist.


 

Earth Month Tip: Water Conservation

We’re committed to strengthening our communities, which means improving our own sustainability efforts and empowering those around us to do the same. That’s why, in honor of Earth Month, we’re sharing one tip a week to help us all be a little more green. Coming off of World Water Day, this week we’ll focus on how to decrease our water usage.

At Adobe, water conservation has always been important to us, but it’s especially crucial right now as California experiences what some consider to be one of the worst droughts in 500 years.

Since 2000, we’ve implemented measures to reduce water consumption in our buildings by 62%, including the installation of low-flow faucets, waterless urinals, drought-resistant native plants and drip-irrigation systems. Recently, we turned off our San Jose outdoor water fountains to help improve local water flow. Looking forward, we’re now evaluating ways we can increase our water recycling, recapture rain water, reclaim our own waste water, and use recycled water from the cities where we operate.

To make real impact, we need to increase awareness and encourage action. According to the EPA, fixing household leaks could save the average American family 10,000+ gallons of water per year, which is the equivalent of more than 270 loads of laundry.[1] Perhaps fixing that leaky faucet has suddenly moved to the top of your to-do list? Whether you own or rent, it’s a good idea to check your plumbing fixtures and irrigation systems once a year, repair leaks as they occur, and replace old fixtures with new water-saving ones.

Water Conservation

What are your favorite water conservation tips? Share them on your social channels using #EarthMonth. Take pictures and videos demonstrating how you’re conserving water. Tell your friends and family to get involved, too. After all, water is the basis of all life on Earth.

My First Step

Oredola Kayode is an AYV Scholarships recipient from Lagos, Nigeria. She participated in AYV at Media Concern Initiative, Oredola is currently studying Psychology at Covenant University in Ota, Nigeria.

Kayode_1st post_photoHi everyone,

I’m Oredola Praise Kayode. Wow! This is my first blog post. This is my first year in the university, and I must say it’s not really as easy as it sounds.

I remember when I resumed, it was a really different train ride. Registration at school was the toughest thing ever and went on for three days. I had to stop in between to attend the Adobe Summit in California and upon return, concluded registration for another week.

Waking up for early morning classes is another task, but I thank God for my roommates. It’s taking getting used to school norms like compulsory corporate dressing, lights out, signing of roll call and compulsory attendance of chapel services. The difference in the social life is a story for some other post, trust me, I just didn’t get it. By the way, I attend a Christian university.

Proudly, I have to say I’m studying psychology. Though we are still in the introductory part of the course, I love it. Currently taking 12 courses which include my program and general courses and I love all my lecturers, but if I were to choose who inspires me the most, I would have to say Dr. Adejumo, who teaches Statistics. He is the most intelligent, unpredictable, ironical, amusing and mind blowing personality I have ever met. He not only inspires me, he challenges me. He constantly reminds me how practical psychology and statistics are and challenges me to open up my mind for learning. Whenever I see or listen to him, he reminds me that I have so much to learn.

School schedule is hectic but I like the fact that it allows me personal time to brood and develop my creativity. I have written over five poems just in the course of the semester and am also a member of a dance group. I have also been learning a lot from some video producers and photographers and realized that most people use Adobe software like C6, for editing and finishing most of their productions. This exposure got me thinking on a particular project I would like to produce, although for now, I don’t know if I should focus on the challenges that freshmen face in the university or focus on creating a kind of dance video, or pick any of my poems and do a media piece on it. Maybe, you all can help me decide; please leave a comment if you have any suggestion.

To be honest, if planning or getting ready to go to the university or further education in any way, getting priorities right and knowing what you want is vital as so many things can distract anybody who doesn’t have set priorities, discipline and diligence. Let your unique creativity show and never be afraid to face your fears or show what you got, no matter how scared you feel.

Being Green Means Taking Action

As Adobe continues to grow and evolve, we remain committed to responsibly managing the impact of our operations, exceeding industry standards and fostering a culture of environmental sustainability. Every April, we celebrate “Be Green Month” to give employees new ways to take environmentally meaningful actions at work, in our communities, and at home.

GreenTeams2Led by our Green Teams in 20 sites around the world, a number of educational programs, volunteer projects, and other activities will take place throughout the month. This year, “Be Green Fairs” will be organized to inform employees of local Corporate Responsibility initiatives and provide them with the opportunity to meet with organizations that offer sustainable living options.

Here on Adobe Conversations, we’ll be sharing our success stories on water conversation, energy efficiency, waste management and travel reduction. The strides we’ve made are documented in our reports, but our hope is to inspire businesses and individuals to take action as well.

As we turn our attention to how we can keep our planet thriving, we look forward to your participation and ideas.

Hard Work Pays Off

Ceballos_1st post_photoAlvaro Ceballos is an AYV Scholarships recipient from New York City. He participated in AYV at Urban Arts Partnership. Alvaro is currently studying Film at the Pratt Institute.

When I left the Dominican Republic I was a junior in high school, very close to starting college. Moving to the United States without knowing English pushed back all my dreams. I needed to start from zero as a freshman in high school again. At first I thought that I would never make it to college, but after all the sacrifices my family and I made, going to college became my priority. I went to ELLIS Preparatory Academy, a school dedicated to serving the academic and social needs of recently arrived youth like myself. Its mission is to assist its international population of students in developing their linguistic, intellectual, cultural and collaborative abilities, so that they may become part of this new culture.

From my second year until my senior year at ELLIS, I was required to do internships. It was at this point in my life when I discovered my passion for art. I interned at the Bronx Museum of the Arts (teen council), the National Museum of the American Indian, Lehman College Art Gallery, Barbara’s Flowers, and Scratch DJ Academy. My final internship was with the Peapod Adobe Youth Voices Academy at Urban Arts Partnerships. All of these internships helped me a lot, not only academically and socially, but also artistically. Now I am a full-time student at the Pratt Institute with the dream of becoming a film director.

The Peapod Adobe Youth Voices Academy helped me decide on my college career. Before going to the Academy in early senior year, I was undecided on my major. After interning at the Academy, I realized that film was something that I want to do for the rest of my life as a professional career.  Peapod Adobe Youth Voices Academy was the only place where I took film classes. I came to the Pratt Institute with knowledge of using Adobe Premiere, and it really helped me for my early assignments in my digital cinema class.

Design As A Career

I firmly believe that our employees are a powerful force for creating change in our communities. From creating digital art installations to mentoring young artists, they continue to inspire me each year.

Erik Espera, a video production specialist in our San Francisco office is one example. Over the past year, Erik has spent time with Adobe’s partner non-profit, the Inneract Project (IP), and its executive director, Maurice Woods, on a special project. The Inneract Project educates inner-city youth about design and teaches them creative and media skills to address issues and solve real-world problems. Erik volunteered to work with IP on Designed, a video series that interviews innovators, creators, and designers about how they got to be where they are today and how they experience the value of design in everyday life. The videos will help bring real world design-oriented careers to life for the program’s youth. Together, Erik and Maurice interviewed Robert Brunner, who designed the Beats by Dre Headphones, Dwayne Edwards, the former design director at Nike, and many others as they talked about history, advice and their personal stories as inspiration for youth looking to explore careers in design.

We can’t wait to share the Designed series with you once it’s released. Until then, hear more about the project and our partnership with the Inneract Project straight from Erik and Maurice:

We are thrilled to see our employees applying their skills to help make a difference – with 700+ hours of skilled volunteer time in 2012 and even more in 2013, we look forward to what 2014 will bring.

Julia Love is a Senior Program Manager who drives the corporate responsibility initiatives at Adobe that give our employees the opportunities to support the causes they care about all over the world.

Adjustments in Higher Education

Student Author: Eva Miller

Eva Miller is an AYV Scholarship recipient from Hayward, California. She participated in AYV at Tennyson High School in Hayward. Eva is currently studying Sociology and Communications at California State University, East Bay.

I am more than half way through my first quarter in college. And let me say, it has been an adjustment. For instance, parking is a nightmare, which all I have to compare it to is my high school, where few students drove. Also, in a normal week, I go to school three days out of seven. If you’re not really thinking how great this is, let me do it for you: I do not go to school more than I go to school. I am lucky for this because transitioning has (and I will say it again) been an adjustment.

Miller_1st post_photoAt my college, Cal State East Bay, they require all freshmen to be in a learning community, called clusters. My cluster is named Beats; I thought this would help when producing sound tracks and audio files for my films. A main class of the cluster is Audio Production. I am currently collaborating with a couple of my peers to create a song using audio software. The writing process amuses me as it is required. The song is completely satire and it has been a lot of fun putting it together. My group and I are almost done. Our other classmates have created hype about our song. I am eager to share it with my class.

As my college is in the same community as my home, it has not been hard staying connected with my community, my family, and my friends. I still volunteer and keep in contact with my AYV program (writing this blog post is reminding me to do that more).  Recently, I found out a local community center has an AYV program, and I am aggressively thinking about offering my hands and ideas. I wish I could say I have done more, but as I said before starting college has been an adjustment. And I like to think that once this quarter is over, I will be doing more projects. For example, my cousin has a band, and I will be making music videos for them. I will also be reaching out to my AYV site that has given me so much.

Until next time…

Kevin in the Making

Student Author – Kevin Bernardez

Kevin Bernardez is an AYV Scholarship recipient from Boston, Massachusetts. He participated in AYV at Madison Park Technical Vocational High School. Kevin is currently attending Fitchburg State University in Fitchburg, Massachusetts.

Hello everyone, my name is Kevin Bernardez, and I am so thrilled to introduce myself as an Adobe Youth Voices Scholarships recipient. I have to say that it has truly been a wonderful journey for me from the first day of high school until my first day in college. But wait, my journey does not end here. I still have fuel in my tank that has driven me to become a phenomenal student.

I graduated from Madison Park Technical Vocational High School, located in Roxbury, Massachusetts and I am currently enrolled at Fitchburg State University as a pre-major (undecided). Next semester I would love to major in in Film and Video because that is where my heart is, and that is what I’m most passionate about.

I love everything about film, from the different types of cameras to the way people act in scenes. I am not a very good actor, but with experience, I will be. I am very creative behind the scenes with directing, filming shots, and editing the piece. I have also expanded my horizons by creating animations as well.

I became interested in filmmaking when I was in 7th grade. At the time, my siblings and I created our own dance group called the H Star Crew and for a couple years, we had performed at numerous of places around Boston. In order to gain exposure for ourselves, we decided to produce videos and post them on YouTube. None of my siblings knew how to put clips together so I decided to give it a try, then I gradually learned how to edit videos on my own.

While still in middle school, I also produced music videos with an underground Reggae musician from Boston, which has helped gain exposure for his music. In my spare time, I would learn new aspects of video such as creating special effects. I’ve produced two videos using Adobe After Effects. In one video, I animated bringing the world, lighting, and a Super Mario fireball into my hands as I was sitting at my kitchen table. In another video, I cloned myself dancing, as if I was battling against myself.

As a student at Madison Park, I knew that I was going to experience the cutting edge of television and film production. Being a part of the Adobe Youth Voices program has allowed me to grow potential within myself as an artist. I learned things such as making sure you don’t use copy written music, brand, material and so forth. As an AYV alumni and a recipient of the AYV Scholarship, to have the opportunity to socialize with other Adobe Youth Voices students has opened up doors to network with other artists who has the same interest as me and to build on my craft. The only direction to go from here is forward.  

 

Adobe Joins President Obama’s ConnectED Digital Literacy Initiative

filmfestival_headerforblogToday, I’m fortunate to be visiting the East Room of the White House to be with the winners of the first-ever White House Student Film Festival and their parents, along with cool celebrities like Kal Penn and Conan O’Brien. Without a doubt, this is one of the best things about my job at Adobe – seeing  what students are creating with digital media tools. The winning videos lined up for today will undoubtedly be impressive.

Unleashing creativity in all students and teachers is critical as we prepare this generation for the careers of the future. Today’s students live in an increasingly digital and visual world and must do more than just consume digital media. They must create it in order for their ideas to take shape and their voices heard.

Today, Adobe is happy to announce that it is joining the Department of Education and the President’s ConnectED initiative by making world-class creative tools available to schools across the country, along with innovative professional development and curricular resources to educators. homepg-pod3-284x115Adobe has committed over $300 million to help advance digital learning, teaching, and administration in 15,000 U.S. schools.

This is a continuation of Adobe’s longstanding commitment to education. Over the past 20 years, Adobe has empowered K12 teachers and students and celebrated their creativity:

adobe&eduThe Adobe Education Exchange is the largest online community of creative educators. 127,000 teachers from across the globe connect with each other, learn from free professional development, and explore standards-based resources.

Adobe Youth Voices is the Adobe Foundation’s global initiative to ignite young people’s creativity through the power of storytelling with digital media. Youth develop original media that highlights an issue they care about, identify solutions, and in the process, foster critical creative skills and a passion to make a difference. Since the program’s launch, more than 5,000 educators and 150,000 youth from over 58 countries have developed original, thought-provoking digital media.ayv_logo

Adobe applauds the President’s bold vision for U.S. schools. We share ConnectED’s goal that all students should have access to the world of ideas and the tools they need to build the future.

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