Articles categorized under Creative

Adobe Takes On Its Own Disruption

Adobe is about to release a few app explorations — very simple creative tools — that we’re putting together in the research labs here.

The idea around these new Adobe Labs initiatives was to embed a small crew of entrepreneurs into our research labs, treat them like a start-up, and let them develop prototypes for products and explore new markets. More importantly, these products are an effort to probe different paths for disruptive innovation for the next generation of creative products at Adobe and take them to a wider audience.

For years Adobe researchers have been inventing the advanced features that professionals enjoy in Photoshop, Illustrator, Premiere, After Effects, and other media tools, producing an unbelievable array of cool technology. Having access to all these Adobe inventions is thrilling: it’s like opening a door to a hidden room and finding treasure sitting there. Our goal is to mess with the status quo, taking a lean software development approach and to release apps quickly, before the company would traditionally push something out. I love that we get to do this.

Starting this week, we are sharing a few iOS experiments as part of our research efforts. The first two — Twixt and Fixel — are explorations around improving photos on the iPhone and tap advanced technology and algorithms that creative pros have had access to in Photoshop, but that many people have never seen.

Give these new Adobe Labs apps a try. I hope you have as much fun with them as we do. We’ve got half a dozen more that we will be releasing and exploring intermittently over coming months — all very different from each other. We’ve just scratched the surface.

Michael Rubin is a senior innovator on the Adobe Labs team.

Get Out There and #CreateNow

There’s inspiration everywhere, but we tend to miss it in the chaos and speed of our daily lives. So, we set out to create Random Acts of Creativity around the world, partnering with artists to generate moments in public that get people to stop in their tracks.

Artists have done a handful of Random Acts but this was just the kick off – there’s so much more we can do, and we can’t do it alone. To make a real impact, we need your ideas. And maybe with a little help from us, we can work together to make them happen.

Share your Random Acts of Creativity ideas with us. Leave logistics, such as funding needs, off the table for now. What would you beautify in this world? Where would you do it? No idea is too big or too small. Tell us your concepts and we may surprise you with creativity starter kits to get you going. We may also help sponsor a random act that you’d like to see come to life in your local communities.

It’s easy to get started. Simply share your ideas using #CreateNow on your social network of choice – i.e., tweet us your idea, share an Instagram of your inspiration, etc. – by Friday, August 1.

Already doing a Random act of Creativity? Tag your project on Behance with ‘createnow.’ We’re curating a Collection of the Random Acts and want to include yours.

The AYV Awards Narrative Winners: Empowering Creativity and Encouraging Change

Creativity takes many forms, but the winners of the Adobe Youth Voices awards prove that its highest purpose is social impact. Through their inspiring digital media creations, these 13-19 year-old students showcase powerful messages, from creative empowerment to embracing diversity. We’ve already heard from the Poster Campaign and Documentary winners, so this week we’re taking a deeper look into this year’s Narrative winners to find out what drives them to create change.

1st Prize: Vanished

13% of drivers age 18-20 involved in car accidents admitted to texting or talking on their phones at the time of the crash, but 77% of young adults are confident that they can safely text while behind the wheel.[1] After seeing many of their friends tempted to text and drive, Venessa Fuentes and Alicia Carchitorena felt compelled to produce a film that would drive the message home in a new way.

Filmed from the perspective of a teenage girl who lost her life while texting and driving, Vanished clearly shows viewers what a tragic toll this seemingly innocent act can have as she walks through the various facets of what was once her everyday life.

“Everyone has some talent within them,” says Alicia. “You don’t die alone – all your dreams and passions die with you.” Inspired by the Freedom Writers’ message, “What will you leave behind?”, the girls hope their video inspires others to lead long lives of  value and meaning.

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2nd Prize: Aspaunity

The splash of paint on canvas, the tapping of heels on the ground, and the hum of a computer as it turns on. It’s all part of the creative process. And yet, says the team behind this film, there isn’t one word to describe that moment and its significance.

Enter “Aspaunity,” a new word created by high school students Josh Gutierrez, Lizbeth Cisneros, Denise Panuco, Jesus Gonzalez and Jonathan Carrasco to describe the creative process. Inspired by the AYV program and its teachings, their film encourages others to express this creativity freely and to catalyze positive change.  “There’s much more to it than just creating. The challenge is finding a way to ignite someone else’s passion, spark, inner voice and dreams,” says Josh.

Wondering how to kick-start your creative process? Try watching their film:

3rd Prize: Get A Life!

In the short film Get a Life, Bianca Toderean and Paul Turean showcase the importance of living life beyond the walls of technology and cell phones. By showing how valuable in-person interactions and friendships can be, these 11th grade students from Romania hope to encourage people across the world to get off their computers, out of their rooms, and into the real world.

 Patrica Cogley is senior program manager, Adobe Youth Voices.

 

 

[1] Stop Text Stop Wrecks. (16 July, 2014). Retrieved from http://www.stoptextsstopwrecks.org/#facts.

Introducing Source Han Sans: An open source Pan-CJK typeface

Adobe, in partnership with Google, is pleased to announce the release of Source Han Sans, a new open source Pan-CJK typeface family that is now available on Typekit for desktop use. If you don’t have a Typekit account, it’s easy to set one up and start using the font immediately with our free subscription. And for those who want to play with the original source files, you can get those from our download page on SourceForge.

Source Han Sans, available in seven weights, is a typeface family which provides full support for Japanese, Korean, Traditional Chinese, and Simplified Chinese, all in one font. It also includes Latin, Greek, and Cyrillic glyphs from our popular Source Sans family. All told, each font weight in the family has a total of 65,535 glyphs (the maximum supported in the OpenType format), and the entire family rounds out at just under half a million total glyphs. Never before has a typeface family of this magnitude, development scope, and value been offered via open source — which makes it a no-cost solution for designers, developers, and everyday users who need a font supporting a broad set of languages. Adobe is changing the world through digital experiences, and the release of Source Han Sans is yet another way we can forward that vision by giving to the community.

Original sketch by our type designer Ryoko Nishizuka.

Original sketch by our type designer Ryoko Nishizuka.

Read more about the partnership with Google and the development of this typeface here.

“The New Creatives Report” Is Here, and It’s Good News

We all love talking about creativity, but we seldom take time to examine the state of creative professionals themselves. For those of us who chose a creative career, are we happy we did? What inspires and motivates creative professionals to do their greatest work? How do Creatives feel about the pace of change in the industry?

NewCreativesStudy

Today we released some striking research to delve into what really makes the creatives tick. We’re calling it “The New Creatives Report,” and it’s based on a survey of more than 1,000 U.S. creatives – all designers, photographers, illustrators and the like. Some of it really surprised me, and all of it reinforced something that I already believe: creative professionals are taking the reigns on their careers and, with new technology and shifts in the creative industry, have the wind at their backs.

A few top takeaways from those we surveyed:

Creative professionals are creating FOR mobile, and want to create WITH mobile. Seven out of 10 say they create content specifically for mobile, and 87% of those say it’s had a positive impact on their work. They also want to create on mobile devices, with tablets being an up-and-coming device of choice. Survey respondents also said “app development” is the #1 sought-after skill in the upcoming year.

Social media is becoming a top source of inspiration. Gone are the days that we relied solely on museums and trade publications for inspiration. Twice as many creatives see social media as the best source of inspiration compared to more traditional sources. And almost 1/3 cite inspiration and collaboration as their top reasons for participating in online creative communities. And it is interesting to learn that, when it comes to online creative communities like Behance, “inspiration” and “collaboration with others” are valued even more than things like self-promotion or job prospecting.

With opportunity comes great responsibility, and the pressure is on. When we asked, “what keeps you up at night,” the top answer was “pressure to deliver creative ideas and content faster than ever.” This pressure is on top of a lot of change in their roles and the industry: Almost half think their own role will change in the next year, and over three quarters say the industry is changing rapidly with new technologies as the top driving force behind the change.

Versatility and Optimism! 96% of Creatives surveyed are happy in their careers and 88% believe they have a strong influence on their companies and clients. Quite striking, and I’m pretty sure that there isn’t another career out there that would have those kinds of numbers. Creative work is a labor of love.

New Creatives Report - What Motivates You

I’m speaking at the Cannes Lions Festival of Creativity today. If you’re here, come stop by my session and let me know how our research strikes you – or you can connect with me on Twitter (@scottbelsky) or leave a comment here. Below you can check out the full study, very cool infographic done by Non-Format, and an Adobe Voice piece with more details on the research. And if you’re curious about what Adobe is doing next, be sure to check out our big event on Wednesday. We have some fascinating stuff in the pipeline that my colleagues and I are excited to share…

The New Creatives Report – June 2014
Highlights of the findings via Adobe Voice

The New Creatives Report – June 2014 Infographic

Random Acts of Creativity

How many times have you gone for a walk and realized you had no recollection of what you saw along the way? How great would it be if there was a moment of creativity on that walk that made you stop, take notice, and feel inspired? Perhaps it would spark your imagination to want to create a similar experience for other people.

This is why we’re starting a new program we’re calling “Random Acts of Creativity – to spur spontaneous moments of creativity in everyday life.

Random Acts of Creativity

Random Acts of Creativity starts Wednesday, June 18 featuring Behance artists who will build creative installations in public places for all to enjoy and experience. The first Random Act will take place at our June 18th Creative Cloud event, in New York City, and additional projects can be seen in Cannes, France, Tokyo, Japan and San Jose, California all on the same day. If you are in these cities, come on by and see the creations in action (Click the city link for a map to the project). We’ll also share images and videos of these projects online, on our Random Acts of Creativity profile on Behance, which we will continue to update with future creations.

June 18th is just the beginning. We hope to see more Random Acts created by members of our community.

If you had some time, the space, and some supplies – what kind of random act would you do? Would it be big or small? It could be something beautiful or inspirational that you give to people, or you could make something in public that people could experience.

Are you starting to germinate a great idea but don’t know how to get started or have the means to do so? Share your idea with us. Simply post your ideas on Behance, Twitter, Instagram, or Google Plus using #CreateNow. We may be able to help you bring your ideas to life…

And when you create something, be sure to capture it in pictures and video and share it on social media using #CreateNow. We will curate all the projects on Behance.

Creativity can happen anywhere – it just takes a little inspiration and a lot of passion. We can’t wait to see what you create.

Creating Meaningful Change through Photography

Yasser Alaa Mobarak lives in Egypt as an AYV program alumni and a 2014 AYV Awards Photo Essay Judge. He has been a contributing photographer to PBS NewsHour and has won photography awards from The International Federation of Photographic Art, National Geographic Egypt, Photographic Society of America and Youth Journalism International. You can find more of his work in his Flickr gallery here.

Photography is a powerful tool that captures not only moments, but can spread ideas and create meaningful change. While I have worked with digital media for many years, it wasn’t until the Egyptian Revolution in 2011 that I first picked up a camera and started to pursue a career in photography. At the time, I was angry with the local media for misrepresenting the facts of what was really happening in my country. I soon realized that I had the power to share the truth and make a positive impact through my photography. It became my personal mission to photograph the truth and share it with the world.

Photograph by Yasser Alaa Mobarak

Photograph by Yasser Alaa Mobarak

Creating a meaningful and positive impact doesn’t just involve documenting events, it can be something as simple as spreading joy and hope within a community. One of my favorite projects has been through the non-profit, Help- Portrait, an organization that helps photographers to share their skills in their local community through pro-bono work. One of the main initiatives of the program is to provide portraits for people and families who normally wouldn’t be able to afford them. I believe that the value of capturing these moments is priceless and I enjoy bringing this happiness and meaning into the lives of the people I photograph.

Photograph by Yasser Alaa Mobarak

Photograph by Yasser Alaa Mobarak

As I continue to use photography to share my voice, spread ideas and create change, I’ve noticed that others are doing the same. This year I had the honor to participate in the AYV Awards as a judge of the Photo Essay category. I was amazed by the extremely talented pieces of artwork that share a unique vision for making a positive impact in the world. One of my favorite pieces was Privileged because it presented a powerful message about poverty in a simple and direct way. I look forward to seeing the winner announcements on June 16th. It gives me great hope to see others using digital tools such as photography to share their voice for the purpose of making the world a better place. I encourage all photographers young and old to define success not by the awards you receive or the places you’ve been, but by putting yourself out there, creating change through your work.

Photograph by Yasser Alaa Mobarak

Photograph by Yasser Alaa Mobarak

Celebrating 25 Years of Original Type at Adobe

Good typography is something everyone sees but no one notices. – John Warnock, Adobe co-founder

In the mid- to late 1980s, designers rapidly embraced the brave new world of desktop publishing, and demanded more and better typefaces to use in their projects. In response to those cries for creative help, Adobe launched the Adobe Originals program in 1989, resulting in one of the world’s finest libraries of quality digital typefaces.

To celebrate the twenty-fifth anniversary of Adobe Originals, we’re exploring the world of type at Adobe, and showcasing the talented designers and visionaries contributing to this amazing body of work. You’ll hear typographic tales from the original Originals team—Sumner Stone, Carol Twombly, Robert Slimbach, and Fred Brady—along with other current Adobe type team members and illustrious alumni.

From left to right: Jim Wasco, Robert Slimbach, Carol Twombly and Fred Brady.

From left to right: Jim Wasco, Robert Slimbach, Carol Twombly and Fred Brady.

People known for their love of type, including Stephen Coles, Roger Black, Marian Bantjes, and Jessica Hische, will offer their thoughts on the Adobe Originals and how these designs have helped shape the modern typographic landscape. We’ll delve into the history of type at Adobe, and highlight some of the exceptional typefaces we’ve released over the past quarter-century. Miguel Sousa, Paul Hunt, and Frank Grießhammer, the most recent additions to our team, will talk about what it’s like to design type at Adobe today.

Introducing Source Serif: A New Open Source Typeface from Adobe

What better way to celebrate 25 years of typeface design at Adobe than to release a new typeface? Source Serif, our 100th typeface family and our gift to the community, is now available for web and desktop use through Typekit. Read our post on Source Serif to find out everything you could ever want to know about this new open source typeface and how it works with its partner, Source Sans.

Source Serif

An Adobe Originals Summer

We have an exciting summer of typographic content planned for our blog readers. I’m especially pleased to introduce Tamye Riggs, our author for the upcoming Adobe Originals series. Tamye and I have been having a fantastic time conducting interviews and finding wonderful things to share with you. She’s the perfect type-obsessed writer to help us tell the story of Adobe Originals. The fun begins later this month—stay tuned!

Want to keep up with the upcoming Adobe Originals series? Bookmark the RSS feed.

 

Photo Essay by Angelo Merendino, Professional Photographer and AYV Awards Judge

Each year, Adobe Youth Voices hosts the AYV Awards, a global competition that recognizes young people from all walks of life for their extraordinary projects created to change our world for the better. Together, we’re inviting you and our international panel of judges to help us to determine the 21 winners.

All month long, we’re sharing photos, videos, and blog posts from our AYV Awards judges that provide a sneak peek into the life of a creative professional. Today, we kick the series off with photographer and AYV Awards Photo Essay Judge, Angelo Merendino. You’ve likely seen Angelo’s work before – his photo-documentary, The Battle We Didn’t Choose – My Wife’s Fight With Breast Cancer, provides a look inside the day-to-day life of a young couple facing breast cancer together. In the blog post below, Angelo shares his hopes and dreams for the work he has created – to help people follow their dreams and never let go.

Today, students around the world are raising awareness for issues that matter to them. You can help them pursue their dreams by casting your vote for your favorite AYV finalists from now until May 30 (up to once each day).

This blog post was originally shared on Angelo’s personal blog on May 9, 2014. Our thanks to Angelo for allowing us to repost it here.

Patricia Cogley is senior program manager, Adobe Youth Voices.

Closing Exhibition at The Salt Institute

By Angelo Merendino

From April 4 to May 2 my photo exhibition, “The Battle We Didn’t Choose: My Wife’s Fight With Breast Cancer,” was on display at The Salt Institute for Documentary Studies, in Portland, Maine.

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The day before the closing event my brother Frank and I made the 12 hour drive from Cleveland, Ohio, to Portland. We faced a bit of rain but the sun ultimately made its way through the clouds…Sunshine and The Clash helped the miles to pass.

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The next morning we woke up rested and ready to explore Portland. After eating a delicious breakfast at Hot Suppa we headed out to see the coast. Waves were crashing, catapulting over rocks, reminding me of Mother Nature’s great strength. Humbling indeed.

Salt_Blog_Image_3[1]   Salt_Blog_Image_4[1]

As we prepared to go to the gallery I thought about seeing these photographs hanging on the wall, the life Jen and I had together, and the emotions that would surely pour out of me. It still feels unreal that all of this even happened, that Jen isn’t physically here any more…that I can’t hold her. Sure enough, the minute I walked into the gallery I felt that feeling in my stomach – the reality that Jen passed.

Since Jen’s death I’ve been blessed in many ways. People have responded to our story with incredible kindness and Jen’s legacy is growing into something beautiful, something that is inspiring people all over the world to embrace life. These are two of the biggest reasons why today I am not a complete mess.

As I watched people looking at our life I wondered what they were feeling. My hope is that people see beyond cancer and death; that after seeing our story they will hold their loved ones closer. I hope people will see the beauty in life, the simple things that make difficult moments bearable. I hope more than anything that people will see that these photographs are about love and life, about following your dreams and never letting go…no matter how hard life gets.

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A Funny Thing Happened on The Way to The Press Release….or How I Learned to Love Adobe Voice

AdobeVoice logo

Today Adobe Voice was launched, a new free “storytelling” app for iPad. The press release can be seen here.

We, here in the propaganda department of Adobe, had a chance to play with an early version. And this came about in an unusual way. As our press release for Adobe Voice went up the approval chain, it reached our CEO, Shantanu Narayen. Shantanu looked at the PR and said to me, “Where’s the Voice version of the press release?” Two things occurred to me at this point:

1.     Why hadn’t I thought of that?

2.     I guess that’s why Shantanu is CEO.

Anyhow, suitably chastised I got on the pre-release program, downloaded the app to my iPad and boldly set out to create my first “Voice Video”.  It was a revelation and 15 minutes later I’d created a pretty polished piece that supported the announcement. The app is very easy to use and there’s a touch of whimsy in the way you search for and select icons and music. It was a ton of fun.

On a way to a meeting with my boss that afternoon I bumped into Adobe’s Chief Marketing Officer, Ann Lewnes, in the coffee room. I showed her my creation on my iPad. She thought it was great but then said: “Get Alex Amado to do the voiceover”. Alex is Adobe’s creativemeister, working on the look and feel of the marketing campaigns that support Adobe products. He also moonlights, on many Adobe official videos, as our voiceover man. I was slightly taken aback, what was possibly wrong with my voice?

I went home and showed my wife and our 15 year-old son, Connor, my Voice Video. His first reaction: “Dad, you sound ridiculously Scottish…..were you hamming it up?” So now it all made sense. Even after 17 years in California, when confronted with talking into a microphone, I had defaulted into Rob Roy McGregor. Connor then whisked the iPad out of my hands and started to create his first Voice Video in support of a high school book report.

Back at Adobe’s San Jose HQ the next day, Alex sent Ann a new version of the press release Voice Video, using a preposterous faux-Scottish accent that halfway through seemed to morph into a slightly raddled 18th century Dubliner. This caused much hilarity and sharing internally.

So why do I tell you all this? Adobe Voice seems to be one of those apps that really does engage, spark conversations, and prompt viral sharing. Everybody who sees a Voice Video immediately wants to access the app and try it for themselves. So here’s Alex’s finished Video….and I do have to admit it’s better than mine.

This is just the first version of Adobe Voice and the team is looking forward to hearing your feedback and seeing where the feature set should go. Myself, I’ve already requested the Scottish Accent Dampening Algorithm, which I’m sure our busy and talented audio engineers are hard at work on! Download the app here.

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