Articles categorized under Design

The golden era of the Adobe Originals type design program

As the Adobe Typekit team announced in May, 2014 marks the twenty-fifth anniversary of the Adobe Originals type design program. In celebration of this milestone, the Typekit crew has been exploring the history of type design at Adobe and showcasing many of the talented designers and visionaries that have been involved in the program over the past quarter-century. The team is about halfway through the Adobe Originals Silver Anniversary blog series, authored by Tamye Riggs, a longtime lover of type and the people who make it. Check out how the Originals program began, and how the type group helped Adobe co-founders John Warnock and Charles “Chuck” Geschke change the world of publishing forever.

No 1: A typographic revolution begins Explore the early days of digital typography, but first, take a step back in time to the days of molten wax, razor-sharp X -acto blades, and toxic phototypesetting chemicals. Who knew publishing could be such a hazardous endeavor?

No. 2: Sumner Stone paves the way for a renaissance in type design Witness the birth of the Adobe Originals program from the perspective of the rock stars of the original Adobe type team—Sumner Stone, Robert Slimbach, Carol Twombly, and Fred Brady.

No. 3: Stone, Slimbach, and Twombly launch the first Originals Discover the first game-changing typefaces developed under the Adobe Originals program and find out how the illustrious Adobe Type Advisory Board helped further Adobe’s reputation as a creative, quality-driven organization and a serious contender in the realm of type design.

No. 4: The Originals team kicks into high gear Learn all about the rapid growth of the Originals library, driven by excitement and the early prolific output of type designers Carol Twombly and Robert Slimbach and their colleagues. Take a fascinating journey with Sumner Stone as he embarks on his first outreach efforts in Japan.

No. 5: Expanding the Originals Discover what it was like for the team after Sumner Stone left Adobe Type, and how Robert Slimbach and Carol Twombly took the reins to drive the Originals program to new creative heights. Keep up with the rest of the series via RSS by bookmarking this series.

Get Out There and #CreateNow

There’s inspiration everywhere, but we tend to miss it in the chaos and speed of our daily lives. So, we set out to create Random Acts of Creativity around the world, partnering with artists to generate moments in public that get people to stop in their tracks.

Artists have done a handful of Random Acts but this was just the kick off – there’s so much more we can do, and we can’t do it alone. To make a real impact, we need your ideas. And maybe with a little help from us, we can work together to make them happen.

Share your Random Acts of Creativity ideas with us. Leave logistics, such as funding needs, off the table for now. What would you beautify in this world? Where would you do it? No idea is too big or too small. Tell us your concepts and we may surprise you with creativity starter kits to get you going. We may also help sponsor a random act that you’d like to see come to life in your local communities.

It’s easy to get started. Simply share your ideas using #CreateNow on your social network of choice – i.e., tweet us your idea, share an Instagram of your inspiration, etc. – by Friday, August 1.

Already doing a Random act of Creativity? Tag your project on Behance with ‘createnow.’ We’re curating a Collection of the Random Acts and want to include yours.

Introducing Source Han Sans: An open source Pan-CJK typeface

Adobe, in partnership with Google, is pleased to announce the release of Source Han Sans, a new open source Pan-CJK typeface family that is now available on Typekit for desktop use. If you don’t have a Typekit account, it’s easy to set one up and start using the font immediately with our free subscription. And for those who want to play with the original source files, you can get those from our download page on SourceForge.

Source Han Sans, available in seven weights, is a typeface family which provides full support for Japanese, Korean, Traditional Chinese, and Simplified Chinese, all in one font. It also includes Latin, Greek, and Cyrillic glyphs from our popular Source Sans family. All told, each font weight in the family has a total of 65,535 glyphs (the maximum supported in the OpenType format), and the entire family rounds out at just under half a million total glyphs. Never before has a typeface family of this magnitude, development scope, and value been offered via open source — which makes it a no-cost solution for designers, developers, and everyday users who need a font supporting a broad set of languages. Adobe is changing the world through digital experiences, and the release of Source Han Sans is yet another way we can forward that vision by giving to the community.

Original sketch by our type designer Ryoko Nishizuka.

Original sketch by our type designer Ryoko Nishizuka.

Read more about the partnership with Google and the development of this typeface here.

“The New Creatives Report” Is Here, and It’s Good News

We all love talking about creativity, but we seldom take time to examine the state of creative professionals themselves. For those of us who chose a creative career, are we happy we did? What inspires and motivates creative professionals to do their greatest work? How do Creatives feel about the pace of change in the industry?

NewCreativesStudy

Today we released some striking research to delve into what really makes the creatives tick. We’re calling it “The New Creatives Report,” and it’s based on a survey of more than 1,000 U.S. creatives – all designers, photographers, illustrators and the like. Some of it really surprised me, and all of it reinforced something that I already believe: creative professionals are taking the reigns on their careers and, with new technology and shifts in the creative industry, have the wind at their backs.

A few top takeaways from those we surveyed:

Creative professionals are creating FOR mobile, and want to create WITH mobile. Seven out of 10 say they create content specifically for mobile, and 87% of those say it’s had a positive impact on their work. They also want to create on mobile devices, with tablets being an up-and-coming device of choice. Survey respondents also said “app development” is the #1 sought-after skill in the upcoming year.

Social media is becoming a top source of inspiration. Gone are the days that we relied solely on museums and trade publications for inspiration. Twice as many creatives see social media as the best source of inspiration compared to more traditional sources. And almost 1/3 cite inspiration and collaboration as their top reasons for participating in online creative communities. And it is interesting to learn that, when it comes to online creative communities like Behance, “inspiration” and “collaboration with others” are valued even more than things like self-promotion or job prospecting.

With opportunity comes great responsibility, and the pressure is on. When we asked, “what keeps you up at night,” the top answer was “pressure to deliver creative ideas and content faster than ever.” This pressure is on top of a lot of change in their roles and the industry: Almost half think their own role will change in the next year, and over three quarters say the industry is changing rapidly with new technologies as the top driving force behind the change.

Versatility and Optimism! 96% of Creatives surveyed are happy in their careers and 88% believe they have a strong influence on their companies and clients. Quite striking, and I’m pretty sure that there isn’t another career out there that would have those kinds of numbers. Creative work is a labor of love.

New Creatives Report - What Motivates You

I’m speaking at the Cannes Lions Festival of Creativity today. If you’re here, come stop by my session and let me know how our research strikes you – or you can connect with me on Twitter (@scottbelsky) or leave a comment here. Below you can check out the full study, very cool infographic done by Non-Format, and an Adobe Voice piece with more details on the research. And if you’re curious about what Adobe is doing next, be sure to check out our big event on Wednesday. We have some fascinating stuff in the pipeline that my colleagues and I are excited to share…

The New Creatives Report – June 2014
Highlights of the findings via Adobe Voice

The New Creatives Report – June 2014 Infographic

Celebrating 25 Years of Original Type at Adobe

Good typography is something everyone sees but no one notices. – John Warnock, Adobe co-founder

In the mid- to late 1980s, designers rapidly embraced the brave new world of desktop publishing, and demanded more and better typefaces to use in their projects. In response to those cries for creative help, Adobe launched the Adobe Originals program in 1989, resulting in one of the world’s finest libraries of quality digital typefaces.

To celebrate the twenty-fifth anniversary of Adobe Originals, we’re exploring the world of type at Adobe, and showcasing the talented designers and visionaries contributing to this amazing body of work. You’ll hear typographic tales from the original Originals team—Sumner Stone, Carol Twombly, Robert Slimbach, and Fred Brady—along with other current Adobe type team members and illustrious alumni.

From left to right: Jim Wasco, Robert Slimbach, Carol Twombly and Fred Brady.

From left to right: Jim Wasco, Robert Slimbach, Carol Twombly and Fred Brady.

People known for their love of type, including Stephen Coles, Roger Black, Marian Bantjes, and Jessica Hische, will offer their thoughts on the Adobe Originals and how these designs have helped shape the modern typographic landscape. We’ll delve into the history of type at Adobe, and highlight some of the exceptional typefaces we’ve released over the past quarter-century. Miguel Sousa, Paul Hunt, and Frank Grießhammer, the most recent additions to our team, will talk about what it’s like to design type at Adobe today.

Introducing Source Serif: A New Open Source Typeface from Adobe

What better way to celebrate 25 years of typeface design at Adobe than to release a new typeface? Source Serif, our 100th typeface family and our gift to the community, is now available for web and desktop use through Typekit. Read our post on Source Serif to find out everything you could ever want to know about this new open source typeface and how it works with its partner, Source Sans.

Source Serif

An Adobe Originals Summer

We have an exciting summer of typographic content planned for our blog readers. I’m especially pleased to introduce Tamye Riggs, our author for the upcoming Adobe Originals series. Tamye and I have been having a fantastic time conducting interviews and finding wonderful things to share with you. She’s the perfect type-obsessed writer to help us tell the story of Adobe Originals. The fun begins later this month—stay tuned!

Want to keep up with the upcoming Adobe Originals series? Bookmark the RSS feed.

 

Drawing as Literacy

Imagine if our grade school teachers had compared our early school essays to the work of Steinbeck or Kerouac and suggested we just give it up for lack of talent.  We would have a crisis of illiteracy on our hands. However, this is essentially the approach we take with drawing in our children’s’ early education – identifying the “talented” ones and dissuading the rest. I have come to believe that drawing is a fundamental form of literacy and a key to unlock creative modes of thinking.

Observe any designer or artist, and it is clear that drawing is essential for stimulating their creative process. When we activate the whole brain, we think all the way around a given challenge and are more likely to tease out new possible directions or solutions. Without the ability to draw, we wouldn’t have developed the three-dimensional thinking needed for tomorrow’s challenges, especially since those challenges will require novel solutions that require a whole lot of creativity to discover.

When students – our future creatives, inventors, innovators and designers – are empowered to use their whole brains to imagine and to make things, they will begin to develop the skills needed to develop creative approaches to the substantial and seemingly intractable challenges that they will face. When it is their turn, they will come to these challenges with a more complete sense of engagement, and an understanding that the chaotic and complex world that they face is theirs to shape.

The good news is that absolutely anyone can be trained to draw. It starts with an understanding that your hand is as unique as your voice, and that you also have your own way of seeing. Add the right tools to the mix - and you are on your way. It’s a little bit like learning to ride a bike – it only takes practice – and eventually you tease out your own style of drawing.

Fueled to make digital creativity more accessible and natural - Adobe has developed a set of digital drawing tools inspired by the good old fashion analog world: Projects Mighty and Napoleon.  By combining the accuracy, expressiveness and immediacy of pen and paper with all the advantages of our digital products, we are confident these physical tools are perfectly suited to the endeavors of the new creative.

You may never draw like da Vinci or Rembrandt, but with practice you will definitely tease out your own style of drawing.  I am certain that, once armed with the necessary tools, you will be motivated and inspired, and that you will start to develop or increase your creative literacy.

Perhaps it’s time to broaden the definition of literacy – to say that the truly literate can read, write AND draw.

If you are at TED this week, please stop by Adobe’s Drawing Lab and find your creative voice.

Follow Michael on Twitter: @michaelgough_

Adobe, Behance & 99u

When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.

photo

I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.

Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.

Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.

A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.  :-)

99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.

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The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!

Thank You for Joining Us on this Journey

When we launched Creative Cloud, we shared our vision to build a platform for creativity that removes friction from the creative process and makes it more productive and connected, allowing you to do your best work.

Today we announced an important milestone – over one million premium members worldwide have joined Creative Cloud. To all of you – as well as the millions of other creatives who are part of our extended network through Behance, Typekit, Kuler or through a free Creative Cloud membership – we would like to say thank you! You inspire us every day through your creations, and we’re thrilled to be part of such a vibrant creative community.

A Broader Canvas for Innovation
Embracing the cloud has given us the ability to think differently about our role in the creative world, and gives us a much broader canvas for innovation. New technologies such as cloud, social, and mobile have changed the creative landscape dramatically, and we are fully embracing the opportunity this gives us all.

Our product teams have been very busy since we launched Creative Cloud. We’ve added hundreds of new features across all our major products, added sophisticated cross-device collaboration and publishing capabilities; and integrated Behance, the world’s leading online creative community where members can showcase work, get feedback on projects and gain global exposure.  And today, I’m happy to announce the immediate availability of the Lightroom 5.2 update and the new Photoshop Photography Program, a special offer for our loyal photography customers.

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

But we’re just getting started. Creative cloud is still in its infancy and we have a lot more to do.  And thanks in part to your feedback, the year ahead should be fun and exciting as we continue to execute on the vision we laid out at MAX – to build a creative platform with fully integrated software, services and hardware.  And as a great example of that, Adobe is moving our cloud pen, Project Mighty, and our digital ruler, Project Napoleon, from a technology exploration to planned products. If you saw our exploration demo at MAX, you already know that this is part of our commitment to making the art of creation easier, wherever and whenever you feel inspired.

So again – thank you all for making the last year truly remarkable.  Together we’ve taken Creative Cloud from an idea to more than a million premium members in just over a year.  We are honored that you’ve joined us on this journey and are working very hard to get innovative ideas in your hands faster than ever before.  To those of you who have not yet joined Creative Cloud and are still considering if it is right for you, I hope you will join us at one of our upcoming Create Now World Tour events. We have a lot to share and hope to see you there.

David

Twitter: @dwadhwani

Get Schooled at the 99U Pop-Up School in NYC

99U Pop-up School in NYC

For anyone who truly wants to make ideas happen, ongoing learning is essential. As philosopher Eric Hoffer said, “In a time of drastic change, it is the learners who inherit the future.” That’s why we’re launching an incredible new event in New York this Fall: The first 99U Pop-Up School, which will take place this September 18-20th in New York.

Just in time for back to school, we’re curating a killer program around three skill sets that should be in every creative’s arsenal: career development, entrepreneurship, and brand + digital strategy. Each day will feature an incredible lineup of talks and master classes from creative visionaries like Reddit co-founder Alexis Ohanian, Adobe’s own Scott Belsky, Facebook designer Ben Barry, bestselling author & entrepreneur Gary Vaynerchuk, and former Apple VP Marketing Allison Johnson, among others.

But it’s not just about listening, it’s also about getting hands-on with learning. To achieve this, we’re building out an incredible interactive space called the Playground that will feature a hand-crafted lineup of mentorship sessions, skill-building booths, interactive workshops, and creative tool demos with partners like R/GA, Tattly, Red Antler, XFund, Pantone, and many more.

Find out more about the event here, and take advantage of a special offer for Adobe friends and family. Register with this promo code, “adobeschool99code” to get 30% the regular ticket price. Offer ends Wednesday, 9/4, so register now.

Major Update to Creative Cloud Now Available

Holy cloud computing Batman.  Adobe has released a big, huge, enormous update to Creative Cloud this early summer evening (it’s summer here in California, Southern hemisphere folks).  We have 15, count ‘em, new desktop applications – now branded CC to signify their future as connected, socially-integrated apps.  That’s Photoshop, InDesign, Dreamweaver and many, many (ok, twelve) more.

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And no, that doesn’t mean you have to be connected to the Interwebs to use them or that Photoshop is now “in the browser”, as I overheard some tech guru tell someone the other day. Adobe evangelist, the great Terry White, busted those myths a wee while back, here.  The CC apps are just part of what we have to offer, with new community and publishing services integrated into the Creative Cloud experience.

Check out what the creative cloud team is saying, here.

Thanks again for using Creative Cloud. If you have any questions or comments, please post them in our forums, where we are continuing the conversation.

 

 

 

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