Articles categorized under Digital Marketers

Are We Enlightened Marketers?

In the 17th century, England had a water quality problem. The water was dirty, and it made you sick, so people chose to drink less of it – it was safer (and a bit more fun) to drink beer instead. They’d even have a little bit with breakfast. But by the middle of the century, a new beverage came on the scene: coffee. People started to spend a little less time gathered in the pub drinking depressants, and a lot more time in coffee houses drinking stimulants – and when they switched their fuel from beer to coffee, they started talking – fast – about big, important ideas. That’s when the Enlightenment really started to take off.

I told this story today on stage in London at EMEA Summit – which I see as the one of the “coffeehouses” where marketers are coming together to discuss some of the biggest issues facing the industry today. It’s an interesting way to start the conversation, not just because some of the attendees might have indulged in a little pre-Enlightenment lifestyle the night before, but also because I believe that marketing is on the verge of its own big transformation.

Digital is transforming businesses, and it’s challenging marketers at every level. Systems across the business are becoming more connected, moving marketing towards the center of the enterprise and offering more touch points for marketers to connect companies and consumers. And the pressure on marketers is higher than it’s ever been to engage consumers across channels and to demonstrate real ROI for their businesses.

We need new ideas to make that happen, and new ideas don’t normally surface in isolation – they come from being exposed to networks of thinkers who are wrestling with the same challenges we are. But it’s going to take all of us, on a personal level, committing to doing things differently than we’ve ever done them before.

It is harder than ever to work in marketing – but in spite of this, we see some companies that excel where it seems impossible. These are the companies that seem to already be operating with an enlightened approach to digital, and we want to know what’s making them so good. They’re the best of the best in digital marketing, and we hear stories about them all of the time.

We wanted to know empirically what it meant to be one of the best of the best, so we looked across industries with our Digital Index research to find out what makes the difference between getting by and being best in class. What we found was dramatic: in the travel and retail verticals, best-in-class marketers posted a 200% higher conversion rate. The best marketers in finance had 50% higher stickiness. (See all Best-of-the-Best Research results)

But as we dove even deeper into the best of the best, we realized something staggering. It’s not just that the best of the best are hitting amazing marks in conversion, stick rate, visit depth or consumption – it’s that they’re getting better at a faster rate than anyone else. They’re actually accelerating the performance curve for everyone. And, when we dug a little deeper into “why” the best of the best are accelerating, we found that theme that emerged from their organizations – the fuel driving their explosive growth – is the maturity of their marketing.

There’s a big difference between age and maturity. If you’ve been at something for a long time, that doesn’t automatically mean you’re great at it. When we think of mature marketers, we see them as deeply fluent in three key areas: products, processes and people.

To be a highly mature marketing organization, you need products that are best in class and that are integrated around data and content. You need processes that span the organization and catalyze change. And you need people with the abilities and competencies to take on new challenges in an era of digital. And you need to work effectively across all of these dimensions. They either enhance our capabilities as marketers, or they create drag on our work that we may not even notice.

To be a best-in-class marketer, you need to be aware of these issues in your organization, and take action on them. But how? It’s not enough to theorize about the “Three Ps.” You want to deconstruct these concepts, understand them, benchmark them – and then plan against them.

In our research, we wanted to call out the gaps that exist between where we are as organizations, teams and individuals – and where we want to be. If we could do that, we could begin to figure out how to put the three Ps into alignment just like the best of the best are doing, and accelerate marketing across the board.

But to get the data we wanted, we had to get creative. The tools to measure what we were looking for simply didn’t exist. So we created the Adobe Digital Marketing Maturity Assessment – a set of 44 targeted questions designed to tease out insights about how marketers rate their products, processes and people. (Check out Adobe’s Maturity Self-Assessment Tool) We tested more than 650 customers around the world, and it generated some incredible data about our industry.

As a whole, marketers feel like we’ve made some great strides in order to respond to the demands of digital – but we still have a long way to go before we can ace this test. The average maturity assessment score was a 2.2 out of 5, and the best-in-class marketers averaged a 3.4. On products, marketers are good with analytics, segmentation and targeting. But we have real gaps in advanced capability in mobile optimization, data integration and automation. On process, we do well with communicating with segments, but we can do better on attribution and efficient content creation. And in people, we have a good handle on strategy – but we need more people trained and skilled to make strategy real. Overall, none of these results are necessarily good or bad. They simply uncover some of the detail in aligning the 3 P’s to get best in class results.

These numbers also show us that the majority of marketing organizations have to work on each of these areas if we want to mature our marketing. It looks like a long way to go to get from a 2.2 to a 5.0 – but it’s a huge opportunity. And a good way to get started is to take a close look at ourselves – what are our strengths, and what do we need to learn from others, in order to become the best of the best?

If you can understand yourself, you can train your sights on the new ideas and new ways of thinking. And when you’ve identified the most fruitful opportunities for you to develop professionally, and for your organization to evolve, you can work your way from average to best-in-class – and drive our industry towards a more enlightened form of marketing.

Adobe unveils new marketing cloud innovations at Summit London

maxresdefaultToday Adobe kicked off Summit London.  With close to 4000 marketers from around the world and hundreds of leading brands in attendance, this years’ digital marketing conference in Europe focuses on how marketers can take the big leap to reinvent themselves and become digital marketers that embrace data and algorithmic technologies to reach their customers with more meaningful content. During the opening session Brad Rencher, SVP of Digital Marketing, and industry thought leaders are introducing innovations to help marketers through this transformation.

New algorithm advancements across Adobe Marketing Cloud now enable marketers to accurately forecast the outcome of advertising campaigns, maximizing performance and optimizing them in real-time. New capabilities help predict and respond to browsing and purchasing behaviors of visitors to web sites. And, Adobe launched Adobe Marketing Cloud Exchange, a new app marketplace that extends the functionality of all six Adobe Marketing Cloud solutions. The main announcements include:

  • A major update to Adobe’s digital advertising platform, Adobe Media Optimizer, helps marketers increase the performance of search ad campaigns across Google, Yahoo/Bing and other major search engines by up to 25% across desktops and mobile devices. New audience management capabilities allow users to efficiently manage and optimize remarketing lists for Google search ads and with look-alike modeling, marketers can identify new prospects whose characteristics and behaviors are similar to top customers, further extending the reach of each ad campaign. More in the AMO release.
  • A significant new release of Adobe Analytics introduces Live Stream to enable marketers to view sub second, raw customer data and respond in real-time. The live data stream can be broken down to understand micro trends and used in a variety of ways including real-time campaign personalization and insights into live purchasing behaviors. New Decision Trees help predict the most likely decisions a visitor will make while browsing web sites and target them with highly personalized information to complete the purchase of a product or service. More in our Analytics release.
  • Adobe Marketing Cloud Exchange, a core service in Adobe Marketing Cloud, is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies like Google DDM, Microsoft Dynamics CRM, and Tableau. It extends the functionality of Adobe Marketing Cloud, integrates additional data sources, and enhances the master marketing profile. The Exchange hosts over 150 apps, is used by more than 1,200 major brand customers worldwide, and was solely built to serve the needs of digital marketers. View the new marketplace.

All new advancements feature intuitive UIs that are consistent across Adobe solutions and make it easy for marketers to leverage big data across the different marketing channels. To learn more about Marketing Cloud, watch the keynotes live or on-demand or get more information about the more than 80 sessions, visit our Summit EMEA site.

What’s New in Adobe Media Optimizer

Today, we announced a major update to Adobe Media Optimizer at Adobe Summit EMEA – The Digital Marketing Conference. The latest innovations set AMO apart as the leading digital ad management and optimization solution in the industry. The new Adobe Media Optimizer (AMO) forecasts profitable ad opportunities, and helps customers act upon them in real-time.

The themes covering these enhancements are:

  • Enhanced performance visualization
  • Advanced modeling capabilities
  • Simplified campaign optimization
  • Adobe Marketing Cloud integration

Let’s dig into each of these topics and show you what’s new.

Enhanced performance visualization

For both the marketing leader and the manager, quickly understanding how campaigns are performing is critical. AMO’s new homepage and main page for Portfolios allows teams to dive into the most important campaign details across channels and adjust as needed to deliver greater performance.

AMO Homepage Updates

1. The highly visual and flexible homepage can be customized based on your preferences.

2. Define the number of modules, columns and size to display the most important information.

3. Pick any chart type to highlight the desired information, as you like.

AMO Homepage[3]

Performance Homepage Updates

1. Quickly identify performance of all or specific portfolios within your campaigns.

2. Select a rich Portfolio Spotlight page, Simulation, Model Accuracy report or easily select several portfolios to see a Spend Recommendation.

Blog- Portfolios

Advanced Modeling Capabilities

Revolutionize ad success through enhanced, yet simplified, management and optimization.

Optimization Algorithm Update

The engine behind AMO has always been the portfolio modeling system. Our team of scientists is always tinkering with new ideas to increase ad performance. The integration with Adobe Analytics has had a substantial impact on performance for customers. In fact, harnessing the latest engagement data (LED), pulled directly, in real-time from Analytics allowed our scientists to discover a patent-pending model update that is driving an average additional ROI lift of 16% for customers.

By pulling in upstream engagement data and looking at terms with little to no conversion data, we have been able to discover optimize terms that did not produce revenue. Our updated algorithm leverages this engagement data for any customer using both Analytics and AMO.

Simplified campaign optimization

Once you identify focus areas it should be simple to get down to managing performance. With our streamlined workflow, it’s easy to move between the most important screens to determine your best options with our Simulation or Spend Recommendation tools and then understand your confidence level to make adjustments with our Model Accuracy Reports. Then it’s just one click to implement the proposed media mix.

Spotlight

Spotlight_Main_Campaigns

Model Accuracy

AMO Model Accuracy

Simulation

Spotlight_Sim

Spend Recommendation

Blog - Spend Recs

Adobe Marketing Cloud Integration

The power of Adobe Marketing Cloud comes through for AMO in a few key areas:

1. Single sign on – easy to access any Adobe solution you might be using from a single interface.

2. Unified workflows make it simple to navigate and work within any of the solutions.

3. Collaboration is streamlined through Adobe Marketing Cloud via sharing notifications.

4. Integration with Adobe Analytics and Audience Management.

Blog - Analytics_AMO Workflow

Retail optimization

Feed management is the heart of any retailer’s marketing campaign. Today, retailers need to have a separate agreement for feed management as well as a campaign management. This situation causes reporting discrepancies and typically involves double payments.

Adobe now offers our retail customers the ability to have both feed and campaign management included in a single contract and price. This streamlines the contract process, removes any reporting or payment discrepancies and allows our customers to create Search, product listing ad (PLA) and Display ads from a single feed.

We’re excited about the latest innovations in AMO and continuing to provide our customers with the best digital ad platform to optimize their cross-channel campaigns and boost their bottom line. Stay tuned for more updates around AMO on the blog and follow us on Twitter (@AdobeAds).

A marketer’s guide to more effective personalization

personal-robot-02-by-franz-steiner

Image via VentureBeat post

What do rogue animals crossing a chaotic highway and rapid-fire mouse clicks have in common? More than you may think.

When I was visiting India a couple of years ago, I made sure to keep my wits about me whenever I crossed a street since pedestrians, bicyclists, all kinds of vehicles, and, of course, livestock all share the road. Few traffic laws exist, and even fewer are obeyed. No one on the road is paying attention to anyone other than themselves, much less the color of the nearest traffic signal. It’s chaotic and, yes, a little frightening.

But digital marketers go through something similar every day on the job. The digital signals from our online visitors fly at us from all directions as we do our best to decipher who each visitor is and what they are looking for. We’ve got to keep our eyes wide open and react quickly, lest we become the next roadkill: an irrelevant brand.

*Note: This is an excerpt from a guest post on VentureBeat. Read the rest of the post here.

Adobe Summit 2014 Explores Reinvention in the Digital Marketing World

Adobe Summit 2014, The Digital Marketing Conference, kicks off Tuesday in Salt Lake City, Utah, with an expected crowd of more than 5000 digital marketers, publishers, agencies and technologists.

Summit123

The theme of this year’s conference: marketing reinvention, which underscores major changes happening in the marketing industry that are compelling marketers to develop new skills.

To illustrate how quickly the digital marketing world is evolving, Adobe released a study exploring the rapid transformation of the industry that shows how marketers are looking to reinvent themselves and the way they approach their work. Some interesting stats:

  • More than 8 out of 10 marketers believe that their role will change in the next three years.
  • 40% of marketers stated that they want to reinvent themselves, but 14% actually know how to go about it.

Answering the marketer’s call to reinvent themselves, Adobe unveiled the newest technology breakthrough in Adobe Marketing Cloud. This includes a host of new core services spanning all six solutions, such as:

  • Industry-first capabilities introduced using the Master Marketing Profile, which gives companies a single view of their customers and prospects to deepen relationships and offer highly personalized experiences across all marketing channels.
  • Shared Assets, which enables companies to sync, store, search, and share digital assets from a central repository across Adobe Marketing Cloud solutions. Marketers can take advantage of Adobe’s industry-leading tools in Creative Cloud and collaborate directly with creative professionals to accelerate the production of content across all marketing channels, all from one user interface.

More innovation introduced in Adobe Marketing Cloud includes:

  • Marketing Mix Planning technology, for marketers to assess, optimize and execute their offline and online mix including TV, PR, print and events, as well as paid search, display advertising, social and email.
  • A set of new mobile app development solutions and capabilities that help companies create, manage and deliver highly personalized mobile app experiences to their customers and prospects in real time without having to worry about multiple app stores, fragmented operating systems, and different device sizes.
  • A major new release of Adobe Experience Manager, the market leader in Web experience management, offers innovations for simplification of website re-platforming, dynamic asset delivery, and mobile app developments.
  • Adobe Target Premium, a new personalization solution that leverages predictive technology to unlock valuable insights and take the guesswork out of marketing.

Adobe Summit attendees will hear from master marketers at brands including Audi, FedEx, MGM, REI and Sephora as well as celebrity speakers who have used digital to reinvent themselves and their careers. Stay tuned to all that’s happening at Summit by following along on the Summit 2014 blog, as well as on Facebook and Twitter. Join the conversation with #AdobeSummit.

Marketing Reinvented

We’ve all heard it:  The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?

Adobe just completed a survey of more than 1,000 US marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. We’re releasing the results today at our Digital Marketing Summit in a new report called Digital Roadblock: Marketers Struggle to Reinvent Themselves.

The change marketers are facing today is pretty incredible:  64% expect their role to change in the next year; 81% in the next three years.  But can marketers really afford to wait that long? I don’t think they can.

If we’re truly operating in the “Age of The Customer” as Forrester’s David Cooperstein calls it then we need to market to the customer in the places they’re increasingly headed, and in the ways they’ve come to expect.  That means personalization and seamless experiences across mobile devices and social networks.  And, of course, all of this means embracing and better taking advantage of data.

The good news is marketers recognize this.  Our survey goes on to say that 76% of marketers agree they need to be more data-focused to succeed. Digital/social marketers (47%), data analysts (38%), creatives (38%) and mobile marketers (36%) are listed as the key roles companies need to invest in over the next 12 months.  Yet while over half agree that marketers should take more risks, 65% say they’re more comfortable adopting new technologies once they become mainstream

“The time is now to take the leap to digital,” says Cooperstein. I couldn’t agree more.

Marketers need to move fast. We need to have courage and take smart risks. And we can’t wait for someone else to shape our path, we need to do it ourselves. Let’s reinvent marketing.

The Adobe Guide to SXSW 2014

A huge event for tech, film and music – SXSW is filled with so much creativity that of course we have our Adobe fingerprints all over it. Here is a rundown of where to find us, how to connect with us in person and online, activities we want you to join us for, and the places we can all hang out.

Be sure to follow #AdobeSXSW for updates and information. If you need even more details, our site is filled with them. It’s “mobilized” so you can grab all the info when you are on the ground. See you in Austin!

sxsw2014

Need a place to take a break from sessions? Head on over to the Razorfish #UseMeLeaveMe Digital Campground. You can even map yourself over to us. From 4-8pm daily there is a Happy Hour where you can grab a bite and a drink. Be sure to bring a buddy and get in front of our green screen to create a personal Austin #AdobeSXSW videogram you can share with the world. Need a ride back to town? You may be able to jump on a free bike.

Are you a web designer or developer? Join our annual Creative Camp on Friday March 7 in the Riverside Ballroom at the Radisson Town Lake. There are five sessions all about shaping the modern web. Food and drink will be served too.

All you video pros and those of you just starting out, join our Digital Video team at their booth during the Film Festival, in Exhibit Hall 4 of the Austin Convention Center. Get live demos from Creative Cloud workflow experts discussing the latest apps. Jason Levine, Adobe evangelist for video apps/Creative Cloud, is leading a start-to-finish workflow session “Come and Capture: Capture, Cut, Color, Deliver.” The team is also moderating a panel with SoulPancake CEO and executive producer Shabnam Mogharabi and her team.

Students and Teachers attending the SXSWedu Festival should go to Adobe’s panel on fostering and inspiring creativity in a new generation, “Creativity in Education: A Call for Transformation.” Also, don’t miss our Creativity in Education Meet Up to network and learn about creativity in education.

Adobe executives are all over Austin this year, and here’s what they are speaking about:

Why Software Companies Should Care about Hardware – Join VP of Experience Design Michael Gough as he and others talk about why companies known for creating incredible software (like Google & Adobe) are boldly pushing into new territory by creating hardware.

How Open Licensing Is Transforming DesignScott Belsky, co-founder & head of Behance & VP products-community at Adobe will join a panel discussing the idea of letting non-clients steal design work (!). A crazy notion before, today it’s a big part of how designers network, collaborate, and create.

Privacy Under the Covers: The Naked Truth – Our chief privacy officer Meme Rasmussen is taking on a controversial and important topic. Hear her break down the misconceptions around data privacy. She will share the stories from leading voices in marketing sciences and legal privacy fields about digital data privacy issues. Learn what data is being collected and how it’s being used.

Interested in all the #SXSW sessions around Adobe products, themes & memes? Go here for a complete list.

New integration of DPS and Experience Manager Drives Consistency Across Rich-Content Mobile Apps and Web

Today, we’re excited to announce a new solution that enables brands to create and deliver consistent experiences for customers across content-rich apps and the Web using one set of assets. The combination of Adobe Digital Publishing Suite and the market-leading Web experience management solution, Adobe Experience Manager, helps organizations streamline the production of interactive, content-centric apps.

With the integration of Digital Publishing Suite and Experience Manager, organizations have a solution that allows them to:

  • Author compelling app content faster—using the intuitive, drag-and-drop interface of Adobe Experience Manager, creative assets can now be seamlessly added to responsive HTML templates, which are then synced with DPS.
  • Decrease publishing costs across channels—contributors across the organization – creative teams, production staff and business managers  – can now leverage approved creative assets for delivery into content-centric apps, reducing dependence on Web production and design staff. They can ensure more timely delivery of content with greater control over mobile brand experiences as well as the ability to quickly update content as needed.
  • Maintain a consistent brand and user experience—production staff can ensure brand consistency across Web and content-centric apps by using approved, versioned assets that are centrally located and managed through Experience Manager’s Digital Asset Management.

“DPS and Adobe Experience Manager make it significantly easier for publishers and brands to produce consistent, rich content for customers on mobile and the Web. Delivering interactive magazines for mobile devices and content for the Web used to require separate assets, teams and time,” says Nick Bogaty, head of digital publishing, Adobe. “That’s now a thing of the past. The combination of our tools will arm savvy CMOs with a tremendous advantage.”

Lord Abbett, a U.S.-based money management firm, is using DPS and Experience Manager to create a thought leadership app distributed to customers, delivering information about market trends and analysis and keeping them engaged with the firm. With the DPS and Experience Manager workflow, the firm accelerated its time-to-market for the Lord Abbett Perspectives app by 50 percent.

lord abbot

“At Lord Abbett, we continually look for ways to connect with our customers and employees, no matter what mobile device they’re using. By leveraging DPS and Adobe Experience Manager, anyone on our content creation team can now develop and deploy content across all of our properties,” says Steve Reilly, director of digital communications, Lord Abbett. “What’s more, we are able to manage our digital assets seamlessly—ensuring a unified look and feel, while simplifying workflow and gaining production efficiencies.”

Additionally, Condé Nast is using the combination of Adobe technologies to accelerate production of its iconic Vanity Fair title for the iPhone. “Adobe DPS is the go-to solution for publishing our magazine apps on mobile devices,” says Emily Smith, director of operations for corporate editorial, Condé Nast. “The integration of Adobe Experience Manager not only enables us deliver a consistent Vanity Fair experience on multiple platforms, we have advanced our on-sale date by five days.”

Finally, CMO.com by Adobe—a website offering news, expertise and insights for senior marketing executives—is using DPS and Experience Manager to develop special editions of its content for tablets and smartphones, extending the reach of its content to a wider audience.

In addition to the new integration with Experience Manager, DPS also offers full app measurement capabilities from Adobe Analytics, part of Adobe Marketing Cloud. The combination of DPS and Adobe Marketing Cloud allows publishers and businesses to create, deliver and measure rich-content mobile apps, ensuring the most impactful content reaches the right audience.

Learn More

 This post was previously published on the Adobe Digital Publishing blog on February 27, 2014.

Adobe Campaign and Adobe Experience Manager: Like Chocolate and Peanut Butter

Last year was an exciting year for the technology industry, and even more so for the digital marketing space. The amount of competitive energy, consolidation, and innovation that has been happening has been remarkable.

As we kick off 2014, we at Adobe are wasting no time in announcing the momentum we have gained since the acquisition of Neolane and the rebranding of Adobe Campaign. In November we discussed our new simplified pricing and packaging strategy with you. Now comes the next step in our journey in the Adobe Marketing Cloud, product enhancements to Adobe Campaign.

Today at NRF we announced the latest release of Adobe Campaign, which will provide marketers more scale and sophistication for their cross-channel marketing programs.1381305308091

In this release we are also very excited to join forces with the rock stars from Adobe Experience Manager, as we now offer first level integration between it and Adobe Campaign. When you think about the specific areas that Adobe Campaign will be integrating within the Adobe Marketing Cloud, most of our customers along with analysts and press feel it’s a no brainer that we start by focusing on the integration with Experience Manager.

As many of you know, Adobe Experience Manager is a world-class web experience management solution, and a Leader in the most recent, relevant Gartner and Forrester reports. Adobe Campaign is a Leader in cross-channel campaign management in Forrester.

It’s all about combining the chocolate of great content with the peanut butter of cross-channel customer engagement. It’s about personalizing content for every customer, and delivering that at the right time, in the most appropriate way that drives customer loyalty. We feel this combination of capabilities is very unique in the market.

Regardless of industry, it has always been a major challenge for marketing organizations to create high quality content, and utilize that content all within the same marketing tools. Typically, marketers are forced to work with outside agencies or disparate organizations using manual processes, or attempt to leverage external content management systems that do not allow them execute messages, or easily make changes.

Adobe has addressed this problem by allowing a marketer to simply create an email for example, using templates, embed dynamic personalization fields into that content, publish the content, and execute that content across multiple channels all within a few clicks. This greatly reduces the time it takes marketers to engage in conversations with customers, and drives marketing effectiveness and brand consistency.

In addition to the integration of Adobe Campaign and Experience Manger within the Marketing Cloud, the latest release of Adobe Campaign also features:

  • Real-time marketing and scalability enhancements
  • Improvements in distributed marketing for local entities
  • Reporting enhancements for transactional messaging
  • German language support
  • More technical platform enhancements

Interested in learning more? Visit the Adobe Campaign page and check out our new explainer video. Look for more updates from us soon, and we hope to see you at Adobe Summit, where we promise you a lot more chocolate and peanut butter!

This post was previously published on the Adobe Digital Marketing blog on January 14, 2014.

 

Adobe Social Media in 2013 – A Closer Look at the Numbers

As the year comes to a close, the Adobe social media team does what all good corporate citizens do and gathers up our successes and program metrics to see what worked and what didn’t.

Here are a few of the more notable numbers, activities, designations and awards from across the Adobe social business landscape. I’ve included links, details and some commentary.

The one thing I’m particularly proud of our team for are the “Metrics Not Myths” campaign awards. This was a truly collaborative effort across social, paid, PR, creative and our campaign teams. We social practitioners know that social media isn’t just about a particular group of managers managing channels, but more about a way of doing business with our customers and integrating with many parts of our organizations. The ‘Metrics Not Myths’ accolades below bear that out.

Thanks go to the entire Adobe Social Media Center of Excellence and all the social media managers for their work in 2013.

Social Forward

  • More than 65k social mentions of Adobe and its products each day
  • We grew our total social following by 60% in one year (!)
  • Among top brands, Adobe was #3 in Share of Voice around Digital Marketing topics – notable for us since most people know Adobe only as the ‘creative’ company
  • On Creative Cloud ratings and reviews, we grew more than 100% this year averaging over 4 stars out of 5

Adobe social media 2013

  • Cool Photoshop Live video from our Nordics team has more than 19 million views, all organic. Didn’t see it yet? Now you can.

Social Designations

Social Awards

Metrics Not Myths

Adobe

 

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Adobe

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