Today, our sold-out Digital Marketing Summit EMEA kicks off in London with several compelling keynotes and sessions led by industry luminaries and Adobe executives, as well as a series of key announcements.

For starters, we released the latest in our series of Adobe Digital Index reports on the digital marketing industry. The Digital Index is designed to provide marketing, e-commerce, and retail executives with critical, data-driven insights. The latest report examines how global website traffic and engagement differ when the visitor is on a tablet, smartphone or PC. The report had several key findings, including the following:

• Web traffic from tablets has grown 10 times faster than smartphones over the initial two years of availability
• In the last year, tablet traffic has grown over 300 percent
• Tablets need to be considered a unique and distinct category in mobile and therefore optimized accordingly
• The report predicts that tablet devices will generate more web traffic than smartphones by early 2013 and that consumers find browsing websites on tablets nearly as engaging as on PCs. You can check out the full report here.

We also made a trio of announcements related to our Web Experience Management solution and Adobe CQ web content management software, part of the Adobe Digital Marketing Suite. The advances cover the areas of cloud, e-commerce, and social communities, and expand our offerings in the market:

• First, we announced the availability of Adobe CQ Cloud Manager, a SaaS application that provides customers the ability to easily and quickly launch marketing campaigns in the cloud
• Next, we announced the availability of Adobe CQ eCommerce, which provides digital marketers comprehensive capabilities for managing and optimizing the entire online buying process
• Finally, we announced the latest version of Adobe CQ Social Communities, which provides organizations the ability to better leverage social engagement across owned digital properties to build loyalty and drive conversion. You can check out more about each on our Experience Delivers blog

We are also excited to announce a digital analytics package to help marketers act on big data, as well as a privacy solution for digital advertisers and publishers.

Stay in touch with us during Digital Marketing Summit EMEA on Twitter @AdobeSummit and #AdobeSummit. Also, keep your eye on the Facebook page and YouTube.

How we connect with you, our customers, sure has changed a lot over the years. Snail mail and phones led to emails and web forms – and now Twitter, Facebook, blogs and even Instagram are the social communications tools du jour. There are so many different places we can chat that we thought it would be good to gather a public list of our main social channels. These are the top “corporate” (for lack of a better term) accounts where you can learn what Adobe is doing, connect with others in the Adobe community, and ask us questions. Remember that you can also find your favorite products on social channels too – just do a quick search.

Let’s talk! (And share, and chat, and send images, and post videos…)

Adobe on Facebook

• We’ve rolled out the new Facebook timeline and have a couple of cool new apps to check out, including CS6 Sneak Peek videos. We’ve also enabled Direct Messaging on the Page so if you are on Facebook and have a question for us, send it to us directly for a quicker response.

Adobe on Twitter

• We are online and ready to chat from 9am – 6pm PT Monday-Friday.

Adobe on Linkedin

• Right now our LinkedIn presence focuses on job opportunities and life at Adobe from the perspective of employees, but we’re currently updating it to include a ‘Products and Services’ tab as well.

Google+

• Do you live in your gmail account? We’re starting to up our Google+ activity so be sure to add us to one of your circles.

YouTube

• Like to watch? We have videos of products and people and events. We’re also in the process of redesigning our channel, so stay tuned…

Pinterest

• We find all sorts of things pinteresting, with a focus on design, web, video, photography and more – it’s all the great things you’re creating. Check out our boards.

Instagram

• It isn’t just for iOS anymore. Now that Instagram is on Android, most of the world can share their real-time photos. We share photos that give an inside look at Adobe — backstage at events, Adobe staffers, even lovely pics of our cafe. Join our stream, yes? We’re easy to find – look for “Adobe”. :-]

Today, we released the Adobe Digital Index: Global Digital Advertising Update for Q1 2012. Data for this report is derived from the former Efficient Frontier, which was acquired by Adobe in January 2012. This report provides digital advertising industry insights for Q1 2012, as well as an outlook for the remainder of the year.

The report shows that digital advertising continues its rapid growth across all channels. Additionally, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI for marketers, according to the report.

The analysis of digital marketing and Facebook performance is based on data derived from technology Adobe acquired via Efficient Frontier and Context Optional, which is now part of the Adobe Digital Marketing Suite. Data is based on a client index across key verticals including retail, entertainment, CPG, and finance.

Check out the full report here to learn about the four-fold growth in mobile traffic Year-over-Year, growing Facebook ad spend, and other key digital advertising trends plus an outlook for 2012.

Today, the Adobe Digital Marketing Summit kicked off in full force in Salt Lake City Utah with more than 4,000 digital marketers joining us from the world’s top advertisers, publishers, agencies, systems integrators and technology companies. Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business announced some exciting new innovations on stage that broaden the capabilities of the Adobe Digital Marketing Suite and help our customers better measure, manage and optimize their digital marketing investments.

Some of today’s news included:

Adobe Social – A single platform combining social publishing and engagement with monitoring, social ad buying and analytics, helping attribute social activity to business results.

Predictive Marketing – New capabilities within the Digital Marketing Suite that reduce the complexity of uncovering hidden behavioral patterns in big data, identifying the most impactful insights quickly and leverage historical data to predict future results.

Multi-Channel Campaign Execution – Technology acquired from Efficient Frontier is now available as part of the Digital Marketing Suite, providing a unified view of social, search and display campaigns to uncover which channels and campaigns have the largest impact on conversion and revenue.

Personalization – A significant update to Adobe CQ 5.5, the company’s Web Experience Management (WEM) solution that helps marketers deliver more consistent and contextually relevant experiences across the web, mobile devices and social media. We also announced a partnership with hybris, a leader in multi-channel commerce software, to deliver comprehensive commerce capabilities to marketers.

Please visit our online press room for more details and to access the Digital Marketing Suite press releases issued.

It’s a huge compliment when your colleagues say the business is a great place to work. It’s even better when a panel of independent judges agrees with them.

So when we found out Adobe had been voted the 33^rd best place to work in the ‘Sunday Times 100 Best Companies to Work For’ awards, we were absolutely delighted.

To be named the second best technology company to work for, given this is the first time the Adobe team has entered the competition and the number and quality of the companies we are up against, makes it that much more special. We see it as a reflection of our incredible team and the enthusiasm everyone brings to work here every day.

So much has happened since Adobe was founded in the US nearly 30 years ago – and our brand in the UK has gone from strength to strength to become hugely successful and widely recognised. But our values have remained the same and our commitment to creating a great place to work, wherever we are in the world, makes us really proud. Just take a look at what some of our team have to say about working here.

At Adobe, we work really hard to create a vibrant, dynamic working environment. We’ve always said that great ideas can come from everywhere, and that the next big idea could be yours. We thrive on being innovative and involved while striving for excellence – but remembering we’ve got to keep our feet on the ground by being genuine.

If you’d like to find out more about working for Adobe, check out our career opportunities page and follow @AdobeCareersEUR and @AdobeUK. We’re hiring in the UK right now – you never know, the perfect position may just have come up!

You can get involved with the conversation with #bestcompanies and find out more by logging onto www.bestcompanies.co.uk. You can also read about the awards on The Sunday Times website if you are a subscriber.

We wanted to see what stories we could tell with the buzz generated during Social Media Week 2012, using our SocialAnalytics platform.

Here’s one for starters: did you know that the total reach of #SMWLDN during Social Media Week was an impressive 39.9 million? That’s the equivalent of over half the UK’s population!

Check out some of the other stats and key influencers in this infographic brought to you by @AdobeUK #AdobeSocial:

After several months in the planning, we’re very excited to be able to tell you about our first ever brand campaign in the UK!

You probably know Adobe for different things. In the Digital Media space – through household name products such as Creative Suite, Photoshop, InDesign and Flash – we’re working with publishers, creatives and brands to help them create great content and publish it anywhere. In the Digital Marketing space, we’re helping brands and agencies create, measure, monetise and optimise their digital marketing investments.

Our new campaign in the UK, which builds on the campaign that has been running in the US, is about bringing this all together to tell the bigger Adobe story, and showcase how we’re helping businesses transform the digital experiences they provide their customers. The campaign shows how through our innovations, we are helping businesses create better, more exciting digital experiences.

The cool new creatives visually represent this by bringing together Adobe and our innovation, or customer story, with the iconic ampersand. The first creative theme to feature in the UK is Adobe & Social and focuses on one of our latest innovations –  Adobe SocialAnalytics – which helps companies measure the business impact of their social marketing, removing the guesswork and replacing it with strategies based on insight.

Vanity Fair stars in another early creative. It showcases how Adobe helped them create an interactive, media rich tablet version of the iconic magazine – taking their business into new and exciting areas.

We can’t wait to tell you about the other brands we have lined up to take part!

The campaign is running across online, print, mobile and tablet media from today, Monday 27^th February, and we’d love to hear what you think.

Follow us at @AdobeUK and get involved in the conversation with #FutureOfDigital.

As part of the annual Social Media Week, we were excited to host a day dedicated to social data and analytics. The jam-packed agenda was all about how to take social media measurement to the next step by leveraging social data to impact business strategy. We had a great lineup of speakers, including our very own SVP of Global Marketing, Ann Lewnes, Jeremiah Owyang and Susan Etlinger from Altimeter Group, John Yi from Facebook, and social practitioners from SAP, Cisco, eBay, and Intel.

Watch some of our favorite highlights in the video below. You can catch all the recordings from the sessions here.

We’ve teamed up with OMN London to bring together London’s most passionate digital marketers on 16 February, during Social Media Week.

Join us to meet other digital and social media marketing professionals over a drink (or two!) on the HMS President, one of the permanently moored ships on Victoria Embankment, and a fantastic venue.

It’s free to attend. Hope to see you there! Join Us.

Win a Samsung Galaxy Tab

If you’re attending on 16 February and have RSVP’d to join us, then enter our Twitter sweepstake for a chance to win a Samsung Galaxy Tab!

Simply tweet #AdobeSocial #OMNLondon and let us know you’re coming!

We will announce the winner at the event.

Good luck!

The competition opens at 12pm (GMT) on Monday 13 February 2012 and closes at 12pm (GMT) on Wednesday 15 February 2012.  The prize draw is open to attendees of OMN London on 16 February 2012 only. View the official rules below.

OFFICIAL RULES

Adobe Social Media Week Sweepstake Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. The “Adobe & OMN London” Sweepstake (the “Sweepstake”) opens 12pm (GMT) 13 February 2012 and closes at 12pm (GMT) 15 February 2012 (“Sweepstake Period”). Participation constitutes entrant’s full and unconditional agreement to and acceptance of these Official Rules. The winner’s name will be randomly drawn from eligible entries as described below. The Sweepstake is sponsored by Adobe Systems Europe Limited, Market House, 34-38 Market Street, Maidenhead, SL6 8AD, United Kingdom (“Sponsor”).

(1) ELIGIBILITY: To enter participants must be legal citizens of the United Kingdom age 18 or older as of the date of entry, with internet access.  Participants must have RSVP’d by 12pm (GMT) on 15 February, 2012 and join us at OMN London on 16 February 2012 to be eligible.  Employees, independent contractors, officers and directors of Adobe, its affiliates, subsidiaries, advertising, promotion, and fulfilment agencies and legal advisors, and the immediate family members and persons living in the same household of such persons, are not eligible to participate in the Sweepstake. Void where prohibited.

(2) HOW TO ENTER: Participants may enter the Sweepstake by visiting the Adobe Blog located at (blogs.adobe.com/conversations/2012/02/adobe-social-media-week-london.html), and post a Tweet via Twitter including the hash tags, #AdobeSocial #OMNLondon. Participants should follow Sponsor’s Twitter handle @OmnitureEMEA to get the latest Sweepstake announcements and details.

More than one entry per person is permitted.  All entries must be received by 12pm (GMT) on 15 February 2012. All entries become the exclusive property of Sponsor and will not be acknowledged.  Personal data is collected in order to administer the Sweepstakes.  Personal data will not be used for marketing purposes unless the entrant requests to receive such marketing information by checking the appropriate box on the entry page.  For more information about Adobe’s Privacy Policy, please go to www.adobe.com/uk/misc/privacy.html.

(3) PRIZES: One (1) winner will be selected, to receive one (1) prize: a Samsung P1010 Galaxy Tab WiFi valued at approximately £335.00.  No alternative prize, cash equivalent, or other substitution is permitted except by Adobe in the event of prize unavailability.  Prize is non-transferable. All taxes, and any incidental expenses associated with collection of the prize are the sole responsibility of the winner.

(4) SELECTION OF WINNERS: The winner will be determined by random drawing of all eligible entries received. Odds of winning a prize are based on the number of eligible entries received. The selection of the winners will take place on or about 12pm, GMT on 15 February 2012 and the winner will be announced at the event.  Additionally, the winner will be notified by Twitter within one (1) business day of the selection. The prize will be awarded at the OMN London event on 16 February 2012. Sponsor is not responsible for late, lost, misdirected, or unsuccessful efforts to notify the winner. Winner may be required to sign and return a release of liability, declaration or affidavit of eligibility, and where lawful, a publicity consent agreement, as a condition of receiving the prize.  If the selected winner cannot be contacted, is ineligible or fails to claim the prize, or fails to timely return the completed and executed delaration and releases as required, the prize may be forfeited and an alternative winner selected. Prize will be sent no later than 6 weeks after acceptance.

(5) TERMS AND CONDITIONS: Conduct of Sweepstakes and selection of winner is in Sponsor’s sole discretion, and Sponsor’s decision is final and binding. Sponsor and its agents, representatives, affiliates, subsidiaries, advertising, promotion and fulfilment agencies, and legal advisors are not responsible for and shall not be liable for: (i) late, lost, delayed, damaged, misdirected, incomplete, illegible, unintelligible, or postage-due entries; (ii) any condition caused by events beyond the control of Sponsor that may cause the Sweepstake to be disrupted or corrupted; (iii) any printing or typographical errors in any materials associated with the Sweepstakes; (iv) any injuries, losses, or damages of any kind arising in connection with or as a result of the prize, or acceptance, possession, or use of the prize, or from participation in the Sweepstake; (v) electronic hardware or software program, network, internet, or computer malfunctions, failures, or difficulties of any kind, and (vi) failed, incomplete, garbled, or delayed computer transmissions. By participating in the Sweepstake, each participant agrees to release and hold Sponsor and the employees, officers, directors, shareholders, agents, representatives, affiliates, subsidiaries, advertising, promotion, and fulfilment agencies, and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the Sweepstake or resulting from participant’s Sweepstake participation, acceptance, possession, or use of any prize, including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy. Adobe reserves the right to permanently disqualify from any promotion any person it believes has intentionally violated these rules.   All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Adobe in connection with Sweepstake, shall be governed by, and construed in accordance with the laws of England. To obtain a copy of these Official Rules, send a stamped, self-addressed envelope to: Official Rules, Adobe Social Media Week Sweepstakes, Market House, 34-38 Market Street, Maidenhead, SL6 8AD, United Kingdom

(6)  WINNER LIST:  The winner of the Sweepstake may be obtained by sending a stamped, self- addressed envelope to Winner List, Adobe Social Media Week Sweepstake, Market House, 34-38 Market Street, Maidenhead, SL6 8AD, United Kingdom.  Request for winners list must be received by 15^th March, 2012.

Today, Adobe solutions are central to how digital marketing and advertising are created, managed, executed, measured and optimized. Our focus on market leadership in the digital marketing space has driven some dramatic changes at Adobe including the recent acquisition of Efficient Frontier, a leader in multi-channel and auction-based digital advertising optimization across search, display and social media.

With Efficient Frontier, Adobe delivers an industry-leading independent platform for digital ad buying to our customers. With this addition to our Digital Marketing Suite, we offer a more powerful solution for managing search, display and social media to better answer the needs of our customers. Even more importantly, we add the expertise of over 300 talented Efficient Frontier employees to our team.

The several key areas of technology and expertise Efficient Frontier brings to Adobe’s Digital Marketing Suite include; 1) leading portfolio optimization algorithms and platform for paid search, 2) real-time bidding technology for display advertising that is placing millions of dollars of bids today, 3) Context Optional, a social engagement platform that Efficient Frontier recently purchased that is managing content for major brands on both Facebook and Google+, and 4) the ability to forecast future returns and model media mix options to drive business results from multi-channel campaigns. These additions to our already strong offerings significantly advance our capabilities in the market and, in many cases, accelerate our existing roadmap to give our enterprise and agency customers new ways to manage digital marketing.

What this means for both Adobe and Efficient Frontier customers – the marketers behind some of the world’s largest brands – is new and better ways to understand, and make impactful business decisions around digital ad buying and engagement. Both Efficient Frontier and Adobe customers are making tremendous investments in advertising and must make complicated and real-time decisions about where, when and through which channels they will place ads.

We understand that the marketer is on the hook to report back to the CEO on return-on-investment and lessons learned from their choices and allocation of resources of any other marketing campaign. This is no small task. Our customers trust and expect Adobe to be the strategic partner to help them exceed their business goals. With Efficient Frontier, we continue to make customer-driven business decisions as we build a powerful and comprehensive digital marketing platform to drive business impact through the marketing department.

It’s clear through Adobe’s investment strategy and the $2.4 billion worth of acquisitions we have made since 2009, that we are committed to winning in Digital Marketing. The acquisition of Efficient Frontier joins a strong list of recently acquired businesses including Auditude, a video ad management leader, Day Software, a leader in web content management, digital asset management and social collaboration solutions, and Demdex, a powerful data management platform to power multi-channel strategies, among many others.

With these players as part of Adobe, we help our customers optimize multi-channel advertising spend, giving them the means to place the right ads and offers at the right time and place, and then identify high performing campaigns to replicate for best business results. Adobe’s Digital Media and Digital Marketing platforms continue to intersect with these recent acquisitions, providing increased value for our customers.

The completion of Adobe’s acquisition of Efficient Frontier is great news for both businesses, for our customers and for a fast-growing industry in need of breakaway leadership. With it, Adobe is poised to win.

-Brad Rencher, SVP & GM, Digital Marketing & David Karnstedt, VP & GM, Advertising, Digital Marketing