Today, the Adobe Digital Marketing Summit kicked off in full force in Salt Lake City Utah with more than 4,000 digital marketers joining us from the world’s top advertisers, publishers, agencies, systems integrators and technology companies. Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business announced some exciting new innovations on stage that broaden the capabilities of the Adobe Digital Marketing Suite and help our customers better measure, manage and optimize their digital marketing investments.

Some of today’s news included:

Adobe Social – A single platform combining social publishing and engagement with monitoring, social ad buying and analytics, helping attribute social activity to business results.

Predictive Marketing – New capabilities within the Digital Marketing Suite that reduce the complexity of uncovering hidden behavioral patterns in big data, identifying the most impactful insights quickly and leverage historical data to predict future results.

Multi-Channel Campaign Execution – Technology acquired from Efficient Frontier is now available as part of the Digital Marketing Suite, providing a unified view of social, search and display campaigns to uncover which channels and campaigns have the largest impact on conversion and revenue.

Personalization – A significant update to Adobe CQ 5.5, the company’s Web Experience Management (WEM) solution that helps marketers deliver more consistent and contextually relevant experiences across the web, mobile devices and social media. We also announced a partnership with hybris, a leader in multi-channel commerce software, to deliver comprehensive commerce capabilities to marketers.

Please visit our online press room for more details and to access the Digital Marketing Suite press releases issued.

We wanted to see what stories we could tell with the buzz generated during Social Media Week 2012, using our SocialAnalytics platform.

Here’s one for starters: did you know that the total reach of #SMWLDN during Social Media Week was an impressive 39.9 million? That’s the equivalent of over half the UK’s population!

Check out some of the other stats and key influencers in this infographic brought to you by @AdobeUK #AdobeSocial:

As part of the annual Social Media Week, we were excited to host a day dedicated to social data and analytics. The jam-packed agenda was all about how to take social media measurement to the next step by leveraging social data to impact business strategy. We had a great lineup of speakers, including our very own SVP of Global Marketing, Ann Lewnes, Jeremiah Owyang and Susan Etlinger from Altimeter Group, John Yi from Facebook, and social practitioners from SAP, Cisco, eBay, and Intel.

Watch some of our favorite highlights in the video below. You can catch all the recordings from the sessions here.

We’ve teamed up with OMN London to bring together London’s most passionate digital marketers on 16 February, during Social Media Week.

Join us to meet other digital and social media marketing professionals over a drink (or two!) on the HMS President, one of the permanently moored ships on Victoria Embankment, and a fantastic venue.

It’s free to attend. Hope to see you there! Join Us.

Win a Samsung Galaxy Tab

If you’re attending on 16 February and have RSVP’d to join us, then enter our Twitter sweepstake for a chance to win a Samsung Galaxy Tab!

Simply tweet #AdobeSocial #OMNLondon and let us know you’re coming!

We will announce the winner at the event.

Good luck!

The competition opens at 12pm (GMT) on Monday 13 February 2012 and closes at 12pm (GMT) on Wednesday 15 February 2012.  The prize draw is open to attendees of OMN London on 16 February 2012 only. View the official rules below.

OFFICIAL RULES

Adobe Social Media Week Sweepstake Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. The “Adobe & OMN London” Sweepstake (the “Sweepstake”) opens 12pm (GMT) 13 February 2012 and closes at 12pm (GMT) 15 February 2012 (“Sweepstake Period”). Participation constitutes entrant’s full and unconditional agreement to and acceptance of these Official Rules. The winner’s name will be randomly drawn from eligible entries as described below. The Sweepstake is sponsored by Adobe Systems Europe Limited, Market House, 34-38 Market Street, Maidenhead, SL6 8AD, United Kingdom (“Sponsor”).

(1) ELIGIBILITY: To enter participants must be legal citizens of the United Kingdom age 18 or older as of the date of entry, with internet access.  Participants must have RSVP’d by 12pm (GMT) on 15 February, 2012 and join us at OMN London on 16 February 2012 to be eligible.  Employees, independent contractors, officers and directors of Adobe, its affiliates, subsidiaries, advertising, promotion, and fulfilment agencies and legal advisors, and the immediate family members and persons living in the same household of such persons, are not eligible to participate in the Sweepstake. Void where prohibited.

(2) HOW TO ENTER: Participants may enter the Sweepstake by visiting the Adobe Blog located at (blogs.adobe.com/conversations/2012/02/adobe-social-media-week-london.html), and post a Tweet via Twitter including the hash tags, #AdobeSocial #OMNLondon. Participants should follow Sponsor’s Twitter handle @OmnitureEMEA to get the latest Sweepstake announcements and details.

More than one entry per person is permitted.  All entries must be received by 12pm (GMT) on 15 February 2012. All entries become the exclusive property of Sponsor and will not be acknowledged.  Personal data is collected in order to administer the Sweepstakes.  Personal data will not be used for marketing purposes unless the entrant requests to receive such marketing information by checking the appropriate box on the entry page.  For more information about Adobe’s Privacy Policy, please go to www.adobe.com/uk/misc/privacy.html.

(3) PRIZES: One (1) winner will be selected, to receive one (1) prize: a Samsung P1010 Galaxy Tab WiFi valued at approximately £335.00.  No alternative prize, cash equivalent, or other substitution is permitted except by Adobe in the event of prize unavailability.  Prize is non-transferable. All taxes, and any incidental expenses associated with collection of the prize are the sole responsibility of the winner.

(4) SELECTION OF WINNERS: The winner will be determined by random drawing of all eligible entries received. Odds of winning a prize are based on the number of eligible entries received. The selection of the winners will take place on or about 12pm, GMT on 15 February 2012 and the winner will be announced at the event.  Additionally, the winner will be notified by Twitter within one (1) business day of the selection. The prize will be awarded at the OMN London event on 16 February 2012. Sponsor is not responsible for late, lost, misdirected, or unsuccessful efforts to notify the winner. Winner may be required to sign and return a release of liability, declaration or affidavit of eligibility, and where lawful, a publicity consent agreement, as a condition of receiving the prize.  If the selected winner cannot be contacted, is ineligible or fails to claim the prize, or fails to timely return the completed and executed delaration and releases as required, the prize may be forfeited and an alternative winner selected. Prize will be sent no later than 6 weeks after acceptance.

(5) TERMS AND CONDITIONS: Conduct of Sweepstakes and selection of winner is in Sponsor’s sole discretion, and Sponsor’s decision is final and binding. Sponsor and its agents, representatives, affiliates, subsidiaries, advertising, promotion and fulfilment agencies, and legal advisors are not responsible for and shall not be liable for: (i) late, lost, delayed, damaged, misdirected, incomplete, illegible, unintelligible, or postage-due entries; (ii) any condition caused by events beyond the control of Sponsor that may cause the Sweepstake to be disrupted or corrupted; (iii) any printing or typographical errors in any materials associated with the Sweepstakes; (iv) any injuries, losses, or damages of any kind arising in connection with or as a result of the prize, or acceptance, possession, or use of the prize, or from participation in the Sweepstake; (v) electronic hardware or software program, network, internet, or computer malfunctions, failures, or difficulties of any kind, and (vi) failed, incomplete, garbled, or delayed computer transmissions. By participating in the Sweepstake, each participant agrees to release and hold Sponsor and the employees, officers, directors, shareholders, agents, representatives, affiliates, subsidiaries, advertising, promotion, and fulfilment agencies, and legal advisors, harmless from any and all losses, damages, rights, claims and actions of any kind in connection with the Sweepstake or resulting from participant’s Sweepstake participation, acceptance, possession, or use of any prize, including without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy. Adobe reserves the right to permanently disqualify from any promotion any person it believes has intentionally violated these rules.   All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Adobe in connection with Sweepstake, shall be governed by, and construed in accordance with the laws of England. To obtain a copy of these Official Rules, send a stamped, self-addressed envelope to: Official Rules, Adobe Social Media Week Sweepstakes, Market House, 34-38 Market Street, Maidenhead, SL6 8AD, United Kingdom

(6)  WINNER LIST:  The winner of the Sweepstake may be obtained by sending a stamped, self- addressed envelope to Winner List, Adobe Social Media Week Sweepstake, Market House, 34-38 Market Street, Maidenhead, SL6 8AD, United Kingdom.  Request for winners list must be received by 15^th March, 2012.

Calling all digital marketers, advertisers and publishers! Want to learn how to gain a competitive advantage, strengthen customer relationships and extend brand value – and top it off by hitting the slopes? Then you’ll want to book a trip to Salt Lake City, Utah for the Adobe Digital Marketing Summit (formerly Omniture Summit) from March 20-23, 2012!

Attend Summit 2012 to take advantage of up to four days of informative sessions, insightful keynotes from industry leaders, training workshops and numerous networking opportunities exploring the latest trends around social, mobile and web analytics, site conversions, audience and advertising optimization, Web Experience Management (WEM) and implementing multi-channel marketing. More than 70 breakout sessions across eight tracks (Analyst & Reporting, Media Monetization, Mobile, Web Experience Management, Multi-Channel Campaigns, Personalized Engagement, Social, and Tech Track) will focus on real-world customer case studies and how digital marketing data can drive business decisions.

Summit 2012 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s Digital Marketing teams, a Summit Bash with a surprise headliner concert and a ski day at the end of the week. Thousands of marketers, advertisers, publishers, agencies and developers across industries will come together to better manage, measure and optimize digital experiences so don’t miss out. Register today and lock-in early bird before Friday, January 13, 2012. Visit the registration, pricing, and accommodations page for more information about special discounts and group passes.

Check out today’s announcement for more details and visit the Summit 2012 website. We hope to see you in Utah next March!

The success of any marketing campaign boils down to choices decision-makers must make every day. From the most simple to the most complex, digital marketers have a myriad of decisions to make that have the potential to define, or in more dramatic cases, redefine best business practices. These decisions include two of the most essential indicators of marketing success:

1) Engaging with customers in a personal and authentic way
2) Driving real and measurable business impact

An area of marketing where this is most clear is digital advertising.

Digital advertising is like having a bunch of spinning toy tops to manage. Which one should be tended to first – search, display or social media? Which will provide the best bang for your advertising buck? How do you keep multiple channels going at the same time? The challenge of effectively managing online ad campaigns across multiple channels is one I have heard our customers complain about for years – one that is exacerbated by new, bright and shiny digital channels. Just take social media for example. According to an article yesterday in the Wall Street Journal, Facebook’s world-wide ad revenue alone is expected to hit $3.8 billion with its share of display ad revenue growing 16.3% in 2011 and 19.5% in 2012. (In case you haven’t heard, social media could be big.) And social media is just one of the dozens of channels the marketer must consider to keep their advertising campaigns humming along.

What’s more, marketers must take into account fundamental changes in the industry as ad budgets continue to shift rapidly to digital channels which are projected to be 26% of ad spend in 2016 according to Forrester Research. To justify and even accelerate this shift to digital, marketers must clearly understand and prove the business impact of their digital initiatives.

Taking the guesswork out of digital advertising is the task we enthusiastically tackle with today’s news of Adobe’s definitive agreement to acquire Efficient Frontier, a leader in optimizing multi-channel and auction-based digital advertising across search, display and social media. With Efficient Frontier, Adobe takes another step towards being the standard for the way marketers create, manage, execute, measure and optimize their marketing and advertising campaigns. Efficient Frontier technology will provide an automated, highly customizable, and algorithmically driven solution to help our customers make better, faster, and more informed decisions to drive effective advertising campaigns.

For our customers, this is nothing short of fantastic news. We are empowering the marketing team to optimize paid search, make informed social ad buying decisions, see the real ROI of social media channels through a social engagement platform from Context Optional, and harness the power of real-time bidding technology for display advertising. In the end, our customers will be able to standardize their digital advertising initiatives on our independent platform for digital ad buying and optimization – making the task of managing those spinning tops easier than ever.

I couldn’t be more excited to offer marketers this powerful solution for managing search, display and social media in today’s digital world. The Efficient Frontier team will be welcomed to the Adobe family as a key addition to the world-class team and help us continue to build on the strong technology stack that makes up our powerful Adobe Digital Marketing Suite and our customers will reap the benefits.

-Brad

2,000 people, 9 countries, 5 languages, over 2 months…

Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!

With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the sheer volume of registrations and high turnout rates at all the events surpassed our expectations. Thank you to everyone who joined us, we hope you’ve been inspired to take your social media marketing to the next level.

Over the last few months, we have been collaborating with Facebook and were delighted to welcome them as the guest speaker at our German, French and UK launches. Many people requested a copy of the Adobe & Facebook white paper on ‘Best practices for measuring and optimizing the business impact of the Facebook Like button’. Click here if you would like to receive a copy.

If you were unable to attend your country launch but would like to find out more, listen to Neville Hobson interviewing Chad Warren about Adobe SocialAnalytics in this FIR podcast.

There have also been a number of reviews and articles published about the launch events which are worth checking out:

The Social Analytics era is upon us, Clive Roach, cliveroach.tumblr.com
Lanceringen af Adobe Social Analytics, Martine Gjede, atcore.dk
ADOBE DÉVOILE SOCIALANALYTICS : QUE VOUS RAPPORTE VOTRE PRÉSENCE SUR LES RÉSEAUX SOCIAUX ?, François Guéno, labecommerce.com
Social Analytics Tools are Finally Getting Serious, Tac Anderson, newcommbiz.com
How to Market Using Facebook – According to Facebook, Tac Anderson, newcommbiz.com
Adobe SocialAnalytics aims to quantify business benefits of Facebook and Twitter, Khidr Suleman, v3.co.uk
Adobe and Facebook collaborate to prove monetary value of Likes, Lara O’Reilly, marketingweek.co.uk

And make sure you take a look at the photos on Facebook (feel free to tag yourselves!):

4 October 2011 – Amsterdam
6 October 2011 – Copenhagen
18 October 2011 – Zurich
20 October 2011 – Stockholm
26 October 2011 – Madrid
2 November 2011 – Milan
8 November 2011 – Hamburg
9 November 2011 – Paris
10 November 2011 – London

Keep your eye on www.social-optimisation.com for the latest information on connecting social media to business results. We’ll also be updating the site with videos, blogs, case studies, insight from industry leaders and more.

In the meantime, stay in touch with us via @OmnitureEMEA and #AdobeSocial.

Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.

Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.

Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.

Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.

Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.

Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.

Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.

Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.

Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.

The highly anticipated launch of Adobe SocialAnalytics is coming to Europe and seats are going fast!

For the first time ever, it’s possible to directly connect your social media marketing to real business results. Fans and mentions are great, but what really matters is how these impact your bottom line. It’s time to step it up and start seeing the quantifiable value of social media.

We’ve got some great speakers lined up for the launch of our hottest new product, including:

• Julien Codorniou, Head of Platform Partnerships, Facebook
• Andreas van de Castel, Head of International Partnerships, Germany, Facebook
• Gavin Sathianathan, Strategic Partner Manager, Facebook
• Guy Clapperton, Freelance Journalist, Editor, Broadcaster & author of “This is Social Media”
• Chad Warren, Senior Manager, Product Marketing for Social Media, Adobe
• Jeff Jordan, SocialAnalytics Product Manager, Adobe

Register now to be among the first in Europe to see Adobe latest product in action and learn how industry leading companies are already matching their social media efforts to tangible business results.

Zurich – 18 October
Stockholm – 20 October
Madrid – 26 October
Milan – 2 November
Hamburg – 8 November
Paris – 9 November
London – 10 November

Your digital community will be there, you can’t afford to miss out!

Register now: www.social-optimisation.com 

#AdobeSocial

We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.

Here are some of the key findings:

• 58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.

• 36% are measuring the impact of social media marketing on revenue, but not doing so accurately.

• 55% of European Marketers say we need an industry standard for ROI in social media.

Take a look at the full report:

Learn how to connect social media marketing to real business results at the European launch of Adobe SocialAnalytics: www.social-optimisation.com

Find out more about Adobe SocialAnalytics: www.omniture.com