Day 1 of Adobe MAX wrapped up yesterday with a lot of buzz and news. We kicked things off in the morning with our keynote session, “A Creative Evolution.” We announced a slew of news as well, including all-new updates to our Creative Cloud apps – Photoshop, Illustrator, After Effects, Edge Tools & Services, and more! If you missed the keynote, watch the playback available here or catch the community-curated version captured in Storify by MAX attendee, @GayaneAdourian.

Even more exciting, we shared an early look at a number of new explorations:

• Project Mighty – A Creative Cloud pen
• Project Napolean – Complementary to Mighty, Napolean is a digital ruler designed to bring back some of the feeling of drawing with analog tools like the t-square and triangle
• Project Context – Reimagines the editorial room for publishers

For more on MAX, join the #AdobeMAX conversation.

Adobe MAX, The Creativity Conference, opened today in Los Angeles and we announced some big news: a major update to Adobe Creative Cloud, including fully integrated cross-device collaboration, community and publishing capabilities; and the next generation of Adobe’s pro creative desktop applications.

Here are some of the details:

Adobe Unveils Major Update to Creative Cloud

A milestone update to Adobe Creative Cloud simplifies the entire creative process with new versions of desktop tools; services that take publishing content to the next level; and capabilities that make it easier than ever to collaborate and share work on a worldwide basis. Behance, the world’s leading online creative community with over 1.4 million creatives in the network, is now central to the Creative Cloud experience.

Adobe’s desktop tools, previously known as Creative Suite (CS) are now branded CC to reflect that they are an integral part of Creative Cloud and have been reinvented to support a more intuitive, connected way of creating.  All of Adobe’s fan-favorite desktop apps have been updated: InDesign CC, Illustrator CC, Dreamweaver CC, Premiere Pro CC, After Effects CC, Muse CC and more.  Indeed our most iconic application, a powerful new version of Photoshop – Adobe Photoshop CC – will anchor this update to Creative Cloud.  In all, Creative Cloud will now consist of more than 30 tools and services that enable professional grade content creation and delivery across print, web, mobile apps, video and photography.

This major update is expected to be available, around the globe, in June.

Adobe Accelerates Shift to the Cloud

Moving forward, the company also announced that it will focus creative software development efforts on Creative Cloud.  While Adobe Creative Suite 6 products will continue to be supported and available for purchase, there are no plans for future releases of Creative Suite or other CS products. By focusing development on Creative Cloud, Adobe can accelerate the rate of innovation that it can deliver to creatives worldwide.

We thought long and hard before doing this, and we understand that this transition may be hard for some people.  As our teams work to deliver a constant stream of innovation for Creative Cloud members, we are actively engaging with customers to answer their questions — in forums like Creative Cloud community. And attractive pricing plans and promotions for individuals, teams and enterprise customers are being offered to make the transition to Creative Cloud really easy.  More information can be found at on our Creative Cloud plans page.

More detailed information about today’s major Creative Cloud update can be found in the full press release here.

And if you have specific questions, chances are you’ll find an answer in our comprehensive FAQ.

Today we shared more insights on the transformation of MAX, The Creativity Conference (May 4-8, 2013, Los Angeles Convention Center & Nokia Theatre) and announced a packed lineup of keynotes, luminary sessions, training workshops and sneaks presented by the best in the industry: graphic designer and illustrator Paula Scher, multimedia artist Phil Hansen, designer and writer Rob Legato, photographer Erik Johanssonand EA chief creative officer Richard Hilleman.

MAX will convene more than 5,000 industry leaders to exchange ideas, get inspired and explore how creativity is changing the world. The conference will feature highly anticipated MAX keynotes hosted by senior vice president and general manager of Digital Media, David Wadhwani that will explore the dramatically changing creative process and major advancements in technology. Adobe is expected to unveil a milestone update to Adobe® Creative Cloud™ at the event.

Luminary sessions will expose attendees to new ways of thinking about creative projects and some of most innovative, boundary-pushing, experimental work out there. Highlighted luminary sessions include:  Jessica Walsh (design): The Importance of Play in Innovation; Greg Gorman (photography): Celebrity Portraiture: Behind the Scenes with Greg Gorman; Jeffrey Zeldman (Web): Ten Commandments of Modern Web Design; karlssonwilker (design): Creativity, Technology, and karlssonwilker; Jacob Rosenberg (video): Dust to Lightning: The Unique Storytelling of Bandito Brothers; Scott Belsky (Web): Behance: Connecting the Creative World  and more!

In reimagining every aspect of Adobe MAX, the company challenged designers to rethink the MAX brand and design a new logo that embodied the new creative spirit of MAX. Top design firms and studios, including Sagmeister and Walsh, karlssonwilker, and Vasava applied their unique vision to the challenge. Design enthusiasts were invited to watch the creative process in action as Jessica Walsh of Sagmeister and Walsh hosted a live 24-hour redesign session featuring a single design material. The redesigned logos can be viewed here.

For more details on what we have in store for Adobe MAX this year, check out today’s press release, here.

Follow us on the MAX blog and @AdobeMAX leading up to and during the conference and join the conversation with #AdobeMAX.

See you there!

Courtney

In anticipation of the marquee Adobe event for designers, MAX, The Creativity Conference, May 4-8 in Los Angeles, Adobe shared a few project updates today that have been in the works for the last several months.

Adobe released a second preview of the responsive web design tool, Edge Reflow, that is now available to Creative Cloud members. The new features add more styling and layout capabilities and are user-driven, based on initial feedback to the first preview. Edge Reflow Preview 2 is the most recent example of how Adobe is using an open development model to create the next generation of innovative web design tools to support today’s new workflows. Learn more in this blog post.

The Dreamweaver team revealed an exciting sneak peek into the new CSS Designer feature that provides a visual interface to let users quickly and intuitively work with CSS properties like gradients, box shadows, and media queries. It gives users the ability to visually apply and set different media queries for web content to be presented in different sized media. This feature will be available later this year and you can find out more information in this blog post.

Make sure you check out MAX to learn what’s coming next for Adobe’s creative tools.

You probably heard back in December that Adobe acquired Behance, the leading online social media platform that enables creative professionals to showcase and share their work with millions. We wanted to share some great news for our Creative Cloud complete members.

In time for St. Patrick’s Day, the Royal Irish Academy, in conjunction with its partners, announced today a new, interactive app produced with Adobe Digital Publishing Suite that engages users with the history and culture of Ireland.  Exploring the rich heritage of the country through the lens of significant cultural objects, the app, “A History of Ireland in 100 Objects”, not only marks St. Patrick’s Day, but also Ireland’s ascension to the Presidency of the Council of the European Union.

Rich with video, audio and animation, the app showcases Irish history and culture through the country’s treasures.  Designed to promote engagement with the country’s ideals and heritage, the app immerses readers into the country’s history and encourages them to learn more.

“Fintan O’Toole, a journalist from The Irish Times, launched the project in 2011 with a series of newspaper columns highlighting 100 objects from Ireland, the UK and Norway that connect with Ireland’s rich past,” writes Joe Zeff, whose design firm produced the app.  “Those columns became a hardcover book, and that book became the series of apps that we designed and developed for multiple platforms using Adobe Digital Publishing Suite.”

Seeking to make the app available to the widest spectrum of users possible, the Royal Irish Academy used the multi-platform functionality of Digital Publishing Suite to deliver the app on iPad, iPhone and on Android tablets, including the Amazon Kindle Fire. The iPhone version is of particular note because it delivers formatted, well-thought out content that fits the on-the-go consumption habits of iPhone users – especially to visitors to Irish museums.

The app is free for download until March 31, 2013 and is a project of the Royal Irish Academy, the National Museum of Ireland and The Irish Times supported by the Presidency of the European Council of the European Union and the Department of Foreign Affairs and Trade of Ireland.  Preview the app through a short video below.

• Download the iPad/iPhone app
• Download the Kindle Fire app
• Download the Android tablet app

Paul Trani in his demo

Our Creative Camp at this year’s SXSW Interactive has officially come to a close. It was a great day filled with rich content and good conversations with attendees. Here’s a quick recap of the day’s highlights.

We started off the day with our tradition, the 5th annual bacon breakfast. You can’t start a productive day without a good breakfast, right? Then, worldwide evangelist Paul Trani jumped into the latest tools and services available in the Adobe Creative Cloud. Paul showed us how individuals and teams can create and collaborate in the Cloud. Then, he showed us how easily we can add animation and interactivity with Edge Animate.

Then, Product Manager Jacob Surber shared the development principles behind the creation of Adobe Edge Reflow. Jacob showed us all the iterations of Reflow’s UI, starting with today and going backwards all the way to the beginning.

Next, we hosted a panel on the realities and challenges of responsive design today with talented panelists: Sophie Shepherd, Trent Walton, and Emily Wengert.

Panel on responsive design

Last, Adobe’s Alex Morris presented a session on the “Content shaped elephant in the room.” How can web designers think content first, while reflecting the intent of your message?

Highlight of the day? Probably Jacob’s shirt, “Friends don’t let friends fix widths.”

Catch all the highlights in the video below and pictures from our events here.

Last week we launched the first Edge Reflow Preview and several other key releases of our Edge Tools into the Creative Cloud. We are showcasing Reflow at SXSW Interactive at our Creative Camp on Sunday, March 10^th. Come and join Product Manager Jacob Surber to share insights on how we created Edge Reflow here. There will be even more sessions and panels and you can see the Adobe Creative Cloud in action with the latest tools and services that let you create content for the modern web – go and check out the entire line up of the Camp Day here.

We look forward to seeing you there! Follow us @Adobe and @Reflow leading up to and during the Interactive festival, and join the conversation with #AdobeSXSW.

Today Adobe released a great update for professional Web designers and developers with the release of several new product updates for HTML5 Web tooling.

Leading the release is the first public preview of Edge Reflow, a new responsive design tool that we first showed the community at our Create the Web event in September 2012 when we did a sneak peek of it. We heard from many users wanting to get their hands on Edge Reflow and today we’re happy to make that happen. We look forward to people playing with this very early preview release and telling us what type of features they would like to see added.

We’re also excited to deliver several new feature updates to Edge Animate, Dreamweaver and Edge Code Preview! All these releases are immediately available, exclusively to both free and paid Creative Cloud members. For more information on Adobe Edge Reflow visit html.adobe.com/edge/reflow and for additional details on Creative Cloud, Edge Animate, Dreamweaver, Edge Code preview and other tools available in Creative Cloud, visit www.adobe.com/products/creativecloud.html.

Where do web designers, developers, and social marketers all come together? SXSW 2013, of course. Come join us this year for 2 days of jam-packed sessions about the latest tools and services that allow you to create content for the modern web and how digital marketing innovations help debunk some of the most controversial marketing myths. People can’t trust marketers? Preposterous.

Our Creative Camp will be on Sunday, March 10^th. Join us for a full day of sessions about all of the powerful things you can accomplish with Adobe’s Edge tools and services and an overview of what’s new in Adobe Creative Cloud. Your favorite presenters like evangelist Paul Trani and product managers Jacob Surber and Alex Morris will be there to host the sessions and answer your questions. You will also get to watch a panel of talented panelists, including Sophie Shepherd, Trent Walton, and Emily Wengert, who will discuss the challenges they have faced as more projects begin incorporating responsive design. View the agenda and mark your calendars here.

Marketing is BS. Social marketing is worthless. These are the myths we have been hearing about marketing for years. During our Marketing Camp on March 11^th, we will switch gears to talk about how today’s digital marketing campaigns are rooted in hard numbers and data-driven insights that allow marketers to prove the value of their marketing efforts in a way that they were never able to accomplish in the past. First, our team will give attendees an overview of the Adobe Marketing Cloud and how it helps marketers accomplish their goals. Next, a panel of digital marketers will debate the a common myth, “Marketing is BS,” and discuss the biggest challenges facing marketers today. To finish up the day, we’ll have a special performance on Tuesday by comedian Baratunde Thurston, who will recap our discussions about marketing myths. View the agenda and mark your calendars here.

Follow us @Adobe and @Reflow leading up to and during the festival, and join the conversation with #AdobeSXSW.

See you there!

Pooja