Articles categorized under Creatives

Lightroom Goes Mobile with New iPad Solution

NOTE: This is cross-posted from the Creative Cloud blog.

LRMobile-300x292We’re thrilled to announce the availability of Lightroom mobile, an extension of the photography workflow designed specifically for a mobile experience. Beginning today, you can get Lightroom mobile from the iTunes App Store and seamlessly connect your desktop workflow to your tablet (you will need the Lightroom 5.4 update for Mac or Windows).

In Lightroom mobile you can:
• Edit and organize images anywhere, anytime on your iPad*
• Enhance everything from smartphone photos to raw images from DLSRs using powerful and familiar tools
• Automatically sync all mobile edits with Lightroom 5 on your desktop
• Easily share your photos

Lightroom mobile is available to Creative Cloud complete, team, student and teacher members, and to members of the$9.99/month Photoshop Photography Program. If you’re already a Creative Cloud member or Photoshop Photography Program subscriber, Get Started Now. For more details and the FAQ visit the Lightroom Journal blog.

With Lightroom mobile, your photography is going places.

*iPhone version is coming soon.

Revealing Next Wave of Innovation for Adobe Creative Cloud Video Apps

Editing and video content creation workflows are about to get easier, with major updates coming soon to the Creative Cloud video apps.

Today we announced plans to significantly update all the video apps in Creative Cloud including Adobe Premiere Pro CCAdobe After Effects CCAdobe Prelude CCAdobe Audition CCAdobe SpeedGrade CC, Adobe Story CC Plus, Adobe Media Encoder CC and Adobe Anywhere for video.  Adobe will reveal these exciting new updates next week at the National Association of Broadcasters (NAB) Show, the largest broadcast tradeshow in the U.S.  Our booth is #SL3910, in the South Hall of the Las Vegas Convention Center, April 7 – 10.

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We developed these tools with video professionals’ entire workflow in mind and many of the new features showcase the convenience of having all of Adobe’s video apps at your fingertips with Creative Cloud. We’re thrilled that more and more filmmakers are utilizing the benefits of Creative Cloud, including two-time Academy Award-winning editor, Kirk Baxter A.C.E., choosing to cut David Fincher’s upcoming feature film “Gone Girl” exclusively with Adobe Premiere Pro CC.

Twelve months ago, we promised to deliver regular updates through Creative Cloud to our customers. Over the past year, we’ve added hundreds of new and enhanced features that help video pros work faster with more streamlined workflows.  Today, we’re raising the bar with tighter levels of integration between Premiere Pro CC and After Effects CC.

To find out more about today’s announcement go here.

Drawing as Literacy

Imagine if our grade school teachers had compared our early school essays to the work of Steinbeck or Kerouac and suggested we just give it up for lack of talent.  We would have a crisis of illiteracy on our hands. However, this is essentially the approach we take with drawing in our children’s’ early education – identifying the “talented” ones and dissuading the rest. I have come to believe that drawing is a fundamental form of literacy and a key to unlock creative modes of thinking.

Observe any designer or artist, and it is clear that drawing is essential for stimulating their creative process. When we activate the whole brain, we think all the way around a given challenge and are more likely to tease out new possible directions or solutions. Without the ability to draw, we wouldn’t have developed the three-dimensional thinking needed for tomorrow’s challenges, especially since those challenges will require novel solutions that require a whole lot of creativity to discover.

When students – our future creatives, inventors, innovators and designers – are empowered to use their whole brains to imagine and to make things, they will begin to develop the skills needed to develop creative approaches to the substantial and seemingly intractable challenges that they will face. When it is their turn, they will come to these challenges with a more complete sense of engagement, and an understanding that the chaotic and complex world that they face is theirs to shape.

The good news is that absolutely anyone can be trained to draw. It starts with an understanding that your hand is as unique as your voice, and that you also have your own way of seeing. Add the right tools to the mix - and you are on your way. It’s a little bit like learning to ride a bike – it only takes practice – and eventually you tease out your own style of drawing.

Fueled to make digital creativity more accessible and natural - Adobe has developed a set of digital drawing tools inspired by the good old fashion analog world: Projects Mighty and Napoleon.  By combining the accuracy, expressiveness and immediacy of pen and paper with all the advantages of our digital products, we are confident these physical tools are perfectly suited to the endeavors of the new creative.

You may never draw like da Vinci or Rembrandt, but with practice you will definitely tease out your own style of drawing.  I am certain that, once armed with the necessary tools, you will be motivated and inspired, and that you will start to develop or increase your creative literacy.

Perhaps it’s time to broaden the definition of literacy – to say that the truly literate can read, write AND draw.

If you are at TED this week, please stop by Adobe’s Drawing Lab and find your creative voice.

Follow Michael on Twitter: @michaelgough_

Ready to Put Your Ideas into Action? Meet the 99U Conference.

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Are you tired of creative conferences that teach you how to dream big, but not how to DO big? Well, we are, too. That’s why we at Behance created the 99U Conference, where we invite visionaries from across industries to share actionable tips on how to execute great ideas. Our incredible 2014 lineup includes 37Signals founder Jason Fried, entrepreneur & author Seth Godin, former RISD president John Maeda, Facebook product design director Julie Zhuo, graffiti artist-turned-entrepreneur Mark Ecko, and many more.

On May 1-2, 2014 in New York City, each of these remarkable idea executors will take the stage at Lincoln Center to deliver a keynote, packing as much insight as possible into a killer 20-minute talk. But making ideas happen isn’t just about listening, which is why we assemble a rich conference program that complements our talks with tons of interactive programming, great takeaway content, and networking parties.

If you’re not already registered, here’s a sneak peek at what your 99U ticket gets you:

1. Seventeen Keynotes w/ Actionable Advice on Idea Execution
Our roster of leading researchers, top entrepreneurs, and accomplished creative visionaries will share actionable, pragmatic advice on making ideas happen through a series of 20-minute keynotes. See the full lineup here.

2. One Collaborative Studio Session
Our one-of-a-kind studio sessions give you an all-access to pass to some of the most creative workplaces in Manhattan. This year’s choices include Spotify, IDEO, Quirky, Red Antler, Refinery29, SYPartners, Fueled, MoMA, and Undercurrent. See studio session topics here.

3. Admission to a 75-minute Master Class
On day one, you’ll get to participate in a 75-minute masterclass featuring one of the world’s leading creative thinkers. Choices include Adobe VP of Community and head of Behance Scott Belsky, Facebook Product Design Director Julie Zhuo, and more. See the masterclass lineup here.

4.  Our Networking Pre-Party at the Art Directors Club
Before we kick off the official conference, we’ll be hosting a killer conference warmup with a slew of networking and skill-building activities — ranging from one-on-one portfolio reviews to creative quiz games to cutting-edge product demos.

5. Access to the Day 1 Cocktail Reception
Close out Day One of the Conference by joining us for complimentary cocktails at Providence, a former church and recording studio just blocks from Lincoln Center.

6. The World’s Greatest Schwag Bag
Design is not an afterthought at 99U. In fact, it influences everything we do — and the Conference is no different. As part of your event experience, you’ll receive a custom-designed 99U schwag bag, packed with gorgeous (and useful!) creative tools, notebooks, and other goodies.

7. Admission to Our Legendary After-Party at MoMA
An open bar, a world-class DJ, and one of the premier museums in the world… It doesn’t get much better than the 99U Afterparty at The Museum of Modern Art. What better way to close out the Conference?

Not registered yet? Get your ticket to 99U today.

Available Now: 150+ Innovations in Our Creative Cloud Video Tools

The Creative Cloud team has rolled out significant updates (150+ innovations) in Adobe Premiere® Pro CC, Adobe After Effects® CC, Adobe SpeedGrade™ CC, Adobe Prelude™ CC, Adobe Media Encoder CC, Adobe Story CC Plus, Adobe Anywhere® for video including two new iPad apps; the Prelude CC Live Logger app, which enables users to log notes, events, and other data on their iPad while shooting and then sync metadata to footage via Creative Cloud for faster editing and a new Adobe Anywhere iPad app that lets editors browse shared productions and play media and sequences from the Adobe Anywhere Server on their iPads.

There was a lot of buzz when these innovations were previewed last month at the International Broadcasting Conference (IBC) and we’re looking forward to seeing what you create.

For more details about today’s news, get the scoop on the Creative Layer blog. For more information on Adobe Creative Cloud, Adobe Premiere Pro CC, Adobe After Effects CC, Adobe SpeedGrade CC, Adobe Prelude CC, Adobe Media Encoder CC, Adobe Story CC Plus and other tools available in Adobe Creative Cloud, visit www.adobe.com/products/creativecloud.html.

A Look at Day One at Advertising Week

Adobe at Advertising WeekThe energy at Advertising Week, which kicked off yesterday, is positively charged. We attended a number of sessions on Day 1 and some of the emerging, top trends we’ve taken away talk about the role of creatives, finding and keeping talent – both the creative and marketing – and marketing in a people-centric way.

On the creative conversation, we hosted a panel, “Connecting the Creative World: Exciting Changes in the Creative Community,”moderated by our vice president of products & community, Scott Belsky, who talked about creative meritocracy and the need for more creative attribution and recognition in this digital world where people pin, tumble and more without clear acknowledgements on original creation source. Scott simply thinks we need to ensure creatives get the credit for the great work they do. The conversation evolved into talent and how creative agencies should hire – whether it’s best to get a really great designer vs. a jack-of-all-trades and how to form creative teams for clients’ cross-platform needs.

The talk of talent weaved into other sessions, and in addition to Scott’s talk about modern creatives, we found ourselves having a parallel discussion related to marketers. We released a study, “Digital Distress: What Keeps Marketers Up at Night?” (below) and we uncovered that marketers aren’t feeling perfectly competent at their jobs – only 48% of digital marketers say they feel proficient while the stat for marketing generalists show they are even less confident. Compounding this confidence challenge is the fact that the study showed marketers think their industry has changed more in the past 2 years than that last 50!

From session to session, the topic of storytelling and connecting deeper with people are the hot topics. The consensus of course is that these are critically important. Twitter hosted a panel, “Inside the Social Soundtrack”, for example, that was all about Twitter Amplify, which inserts brands into moments that are resonating with consumers on its platform. BuzzFeed hosted a panel, “Storyteling in the Age of Social, Mobile and Video,” that went deep into the need for brands to be their own social newsrooms.

That is just Day 1, and we couldn’t even begin to cover it all. However, stay tuned Adobe & Advertising Week and also check out our data visualization that’s surfacing all #AWX convo for the latest.

Adobe, Behance & 99u

When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.

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I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.

Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.

Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.

A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.  :-)

99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.

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The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!

Thank You for Joining Us on this Journey

When we launched Creative Cloud, we shared our vision to build a platform for creativity that removes friction from the creative process and makes it more productive and connected, allowing you to do your best work.

Today we announced an important milestone – over one million premium members worldwide have joined Creative Cloud. To all of you – as well as the millions of other creatives who are part of our extended network through Behance, Typekit, Kuler or through a free Creative Cloud membership – we would like to say thank you! You inspire us every day through your creations, and we’re thrilled to be part of such a vibrant creative community.

A Broader Canvas for Innovation
Embracing the cloud has given us the ability to think differently about our role in the creative world, and gives us a much broader canvas for innovation. New technologies such as cloud, social, and mobile have changed the creative landscape dramatically, and we are fully embracing the opportunity this gives us all.

Our product teams have been very busy since we launched Creative Cloud. We’ve added hundreds of new features across all our major products, added sophisticated cross-device collaboration and publishing capabilities; and integrated Behance, the world’s leading online creative community where members can showcase work, get feedback on projects and gain global exposure.  And today, I’m happy to announce the immediate availability of the Lightroom 5.2 update and the new Photoshop Photography Program, a special offer for our loyal photography customers.

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

But we’re just getting started. Creative cloud is still in its infancy and we have a lot more to do.  And thanks in part to your feedback, the year ahead should be fun and exciting as we continue to execute on the vision we laid out at MAX – to build a creative platform with fully integrated software, services and hardware.  And as a great example of that, Adobe is moving our cloud pen, Project Mighty, and our digital ruler, Project Napoleon, from a technology exploration to planned products. If you saw our exploration demo at MAX, you already know that this is part of our commitment to making the art of creation easier, wherever and whenever you feel inspired.

So again – thank you all for making the last year truly remarkable.  Together we’ve taken Creative Cloud from an idea to more than a million premium members in just over a year.  We are honored that you’ve joined us on this journey and are working very hard to get innovative ideas in your hands faster than ever before.  To those of you who have not yet joined Creative Cloud and are still considering if it is right for you, I hope you will join us at one of our upcoming Create Now World Tour events. We have a lot to share and hope to see you there.

David

Twitter: @dwadhwani

Adobe Introduces New Photoshop Offer For Creative Cloud

Today at the Photoshop World trade show in Las Vegas, Adobe introduced a breakthrough program for photographers who want to access the latest Adobe digital imaging technology through Creative Cloud: Photoshop CC, Lightroom 5, Behance ProSite and 20GB of storage for $9.99 per month.  To qualify you need to own Photoshop CS3 or later and sign up for a year membership.

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This is a limited time offer.  To get more details, see what Winston Hendrickson, our vice president of Products has to say here.  Visit our FAQ to learn more and follow Photoshop on Facebook, Twitter and Google+ to join the conversation and find out when the offer goes live.

Day 2 at Cannes Lions – What inspires creativity?

On day 1 in Cannes, France we focused on marketers and asked if everyday consumers trust them. Day 2 was all about the creatives. We took the camera crew around the festival and asked people – with a focus on the Young Lions – what gets their creative juices flowing? Where do the ideas come from? Do the tools they use to make their creations actually help the ideation process? See what they had to say.

You can see the creative fingerprints of other creatives in this dynamic infographic. Soon you’ll be able to add your own take on the questions, and the infographic will update in real time (!) — keep an eye on this space for more details.

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Adobe

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