The Creative Cloud team has rolled out significant updates (150+ innovations) in Adobe Premiere® Pro CC, Adobe After Effects® CC, Adobe SpeedGrade™ CC, Adobe Prelude™ CC, Adobe Media Encoder CC, Adobe Story CC Plus, Adobe Anywhere® for video including two new iPad apps; the Prelude CC Live Logger app, which enables users to log notes, events, and other data on their iPad while shooting and then sync metadata to footage via Creative Cloud for faster editing and a new Adobe Anywhere iPad app that lets editors browse shared productions and play media and sequences from the Adobe Anywhere Server on their iPads.
For more details about today’s news, get the scoop on the Creative Layer blog. For more information on Adobe Creative Cloud, Adobe Premiere Pro CC, Adobe After Effects CC, Adobe SpeedGrade CC, Adobe Prelude CC, Adobe Media Encoder CC, Adobe Story CC Plus and other tools available in Adobe Creative Cloud, visit www.adobe.com/products/creativecloud.html.
The energy at Advertising Week, which kicked off yesterday, is positively charged. We attended a number of sessions on Day 1 and some of the emerging, top trends we’ve taken away talk about the role of creatives, finding and keeping talent – both the creative and marketing – and marketing in a people-centric way.
On the creative conversation, we hosted a panel, “Connecting the Creative World: Exciting Changes in the Creative Community,”moderated by our vice president of products & community, Scott Belsky, who talked about creative meritocracy and the need for more creative attribution and recognition in this digital world where people pin, tumble and more without clear acknowledgements on original creation source. Scott simply thinks we need to ensure creatives get the credit for the great work they do. The conversation evolved into talent and how creative agencies should hire – whether it’s best to get a really great designer vs. a jack-of-all-trades and how to form creative teams for clients’ cross-platform needs.
The talk of talent weaved into other sessions, and in addition to Scott’s talk about modern creatives, we found ourselves having a parallel discussion related to marketers. We released a study, “Digital Distress: What Keeps Marketers Up at Night?” (below) and we uncovered that marketers aren’t feeling perfectly competent at their jobs – only 48% of digital marketers say they feel proficient while the stat for marketing generalists show they are even less confident. Compounding this confidence challenge is the fact that the study showed marketers think their industry has changed more in the past 2 years than that last 50!
From session to session, the topic of storytelling and connecting deeper with people are the hot topics. The consensus of course is that these are critically important. Twitter hosted a panel, “Inside the Social Soundtrack”, for example, that was all about Twitter Amplify, which inserts brands into moments that are resonating with consumers on its platform. BuzzFeed hosted a panel, “Storyteling in the Age of Social, Mobile and Video,” that went deep into the need for brands to be their own social newsrooms.
When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.
I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.
Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.
Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.
A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.
99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.
The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!
When we launched Creative Cloud, we shared our vision to build a platform for creativity that removes friction from the creative process and makes it more productive and connected, allowing you to do your best work.
Today we announced an important milestone – over one million premium members worldwide have joined Creative Cloud. To all of you – as well as the millions of other creatives who are part of our extended network through Behance, Typekit, Kuler or through a free Creative Cloud membership – we would like to say thank you! You inspire us every day through your creations, and we’re thrilled to be part of such a vibrant creative community.
A Broader Canvas for Innovation
Embracing the cloud has given us the ability to think differently about our role in the creative world, and gives us a much broader canvas for innovation. New technologies such as cloud, social, and mobile have changed the creative landscape dramatically, and we are fully embracing the opportunity this gives us all.
Our product teams have been very busy since we launched Creative Cloud. We’ve added hundreds of new features across all our major products, added sophisticated cross-device collaboration and publishing capabilities; and integrated Behance, the world’s leading online creative community where members can showcase work, get feedback on projects and gain global exposure. And today, I’m happy to announce the immediate availability of the Lightroom 5.2 update and the new Photoshop Photography Program, a special offer for our loyal photography customers.
Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad
But we’re just getting started. Creative cloud is still in its infancy and we have a lot more to do. And thanks in part to your feedback, the year ahead should be fun and exciting as we continue to execute on the vision we laid out at MAX – to build a creative platform with fully integrated software, services and hardware. And as a great example of that, Adobe is moving our cloud pen, Project Mighty, and our digital ruler, Project Napoleon, from a technology exploration to planned products. If you saw our exploration demo at MAX, you already know that this is part of our commitment to making the art of creation easier, wherever and whenever you feel inspired.
So again – thank you all for making the last year truly remarkable. Together we’ve taken Creative Cloud from an idea to more than a million premium members in just over a year. We are honored that you’ve joined us on this journey and are working very hard to get innovative ideas in your hands faster than ever before. To those of you who have not yet joined Creative Cloud and are still considering if it is right for you, I hope you will join us at one of our upcoming Create Now World Tour events. We have a lot to share and hope to see you there.
Today at the Photoshop World trade show in Las Vegas, Adobe introduced a breakthrough program for photographers who want to access the latest Adobe digital imaging technology through Creative Cloud: Photoshop CC, Lightroom 5, Behance ProSite and 20GB of storage for $9.99 per month. To qualify you need to own Photoshop CS3 or later and sign up for a year membership.
This is a limited time offer. To get more details, see what Winston Hendrickson, our vice president of Products has to say here. Visit our FAQ to learn more and follow Photoshop on Facebook, Twitter and Google+ to join the conversation and find out when the offer goes live.
On day 1 in Cannes, France we focused on marketers and asked if everyday consumers trust them. Day 2 was all about the creatives. We took the camera crew around the festival and asked people – with a focus on the Young Lions – what gets their creative juices flowing? Where do the ideas come from? Do the tools they use to make their creations actually help the ideation process? See what they had to say.
You can see the creative fingerprints of other creatives in this dynamic infographic. Soon you’ll be able to add your own take on the questions, and the infographic will update in real time (!) — keep an eye on this space for more details.
Holy cloud computing Batman. Adobe has released a big, huge, enormous update to Creative Cloud this early summer evening (it’s summer here in California, Southern hemisphere folks). We have 15, count ‘em, new desktop applications – now branded CC to signify their future as connected, socially-integrated apps. That’s Photoshop, InDesign, Dreamweaver and many, many (ok, twelve) more.
And no, that doesn’t mean you have to be connected to the Interwebs to use them or that Photoshop is now “in the browser”, as I overheard some tech guru tell someone the other day. Adobe evangelist, the great Terry White, busted those myths a wee while back, here. The CC apps are just part of what we have to offer, with new community and publishing services integrated into the Creative Cloud experience.
Check out what the creative cloud team is saying, here.
Thanks again for using Creative Cloud. If you have any questions or comments, please post them in our forums, where we are continuing the conversation.
Adobe announced the availability of Adobe Photoshop Lightroom 5 for Mac OS and Windows today, offering intelligent photo editing features, solutions for remote workflows, and extended sharing and publishing capabilities. As the digital photography landscape has advanced and evolved, Lightroom has kept pace, offering powerful new features and gaining recognition as the essential photography application for busy professionals and creative amateurs to get the most out of their digital images.
Among the powerful new photo editing tools included in Lightroom 5 are:
Advanced Healing Brush – helps fix imperfections with the precision and flexibility of a fine brush
Upright Tool – analyzes and automatically straightens objects such as buildings
Radial Gradient – subjects stand out by applying off-center and multiple vignettes in a single image
Smart Previews allow photographers to make edits to their images offline with edits. Changes made to Smart Previews are automatically applied to the original images when they are reconnected. Additionally, new video slideshows can combine still images, video clips and music in a creative HD slideshow that can be viewed on almost any device, while updates to the Book module allow users to create, personalize and print beautiful photo books from a variety of tailored and easy-to-use or customer-specific templates.
Lightroom 5 was initially released as a free, public beta in April 2013. Since beta testing, a Behance Publish Service and more than 400 bug fixes have been incorporated into the final release. More detailed information about the updates in Lightroom 5, in addition to pricing and availability, can be found in the full press release here.
I admit it. I was the archetypal awkward kid sitting off to the side, observing more than engaging. I went through numerous crisis of confidence about my conflicting interests in art and design and the more “legitimate” pursuits like sports and AP classes. But through a wonderful convergence of good fortune and good timing I emerged from the awkward years mostly intact and embarked on a career as a designer at just about the time that the world started to wake up to the value of design. I am a proud, albeit still awkward card carrying member of the Creative Class. It turns out that there are quite a few of us here at Adobe, including about 100 in the Experience Design (XD) team I lead. There are also a few million of them that we feel connected to because they (all of you) are the people who make the applications that we help design sing and dance.
It is in this capacity, as the creatives that help make the tools for the creatives, that we set out to make the Adobe Creative Class video:
We started with only the seeds of an idea. We wanted to create an Anthem to creatives, something that would both recognize the travails and celebrate the accomplishments of our peers, creative people. Over the course of the few weeks that we had to conceptualize and execute the project, there were all the regular fears, challenges and unreasonable optimism that accompany any creative effort. We started the project by retaining the creative people at Melcher Media, and together conceptualized a project that was ambitious but attainable, and they set about to lead the effort to produce a script that still gives me the chills every time I read it:
The Creative Class
We are the creative class. We are alone in our rooms with one dream among us. We tell stories about boys and girls who learn to fly and we make those stories come as true as our minds can will them. Our teachers are comic books and cartoons; every bedroom a Bat Cave, every den the mutant lair. Our gallery is hung with magnets on the fridge.
We stand on your corner and wonder, What if we could play for a living? What if we could use chalk to make this sidewalk more interesting? What if there are others out here watching the trees turn into polka dots? We fill wastebaskets with weak ideas. Our cash goes to canvas and acrylic colors, and we wonder, How much bologna can we eat before it’s bad for us? Can we bottle the smell of fear and sell it?
We paint a mural of the ocean and in the wall we find the shell around a tiny pearl. We share it between us. It warms our hands. Let’s use it to guide us in twos and threes. Let’s make something there in the dark, so we’re not afraid of the dark ever again. We are the photo negative and we are what develops. There are forty of us making this work after hours because we’ve figured out a way to do it better. Don’t say that it’s impossible and that there’s no budget for glitter. Give us a wheel to reinvent. Let’s make a lighter, cleaner water jug for disaster relief. Let’s turn sustainable design into design that sustains us all.
We are millions of us armed with drop cloths and wood glue and a vision. We will silk screen a banner that flies colors you’ve never heard of. Let’s raise high the beams and set the roof on fire. Let’s send a ripple from here to New Delhi. We can start a rally with a website, a revolution with a jpeg, and we are more than the sum of our parts. We get presidents elected. We are an army. We are alone in our rooms. There is a story in all of us and we are going to make it.
The team at Melcher Media (http://melcher.com) had a good, rational plan for getting the project animated, but then I made the “mistake” of sharing the project with one of our Principal Designers, Erk Natzke. He reached out to Kyle Cooper and his team at Prologue (http://prologue.com), who emailed back this photo of his son Kaden working on his own bedroom Bat Cave, a sure indication that he shared an affinity for the project:
Kyle is probably well known to most of you, but for the record, he’s the motion designer that brought art back to movie credits when he created the mind blowing title sequences for Seven. And he said yes to our little project!So there we were, with a world class team, a damn good script, and a few weeks to create if we wanted to debut at MAX.
Not to be outdone, Erik contributed a few pictures of his young prodigy learning to fly (along with a number of his other non human creations.)
Over time it seemed like just about every line in the script sparked a connection to our lives as creatives. And we weren’t alone. As the team reached out to more and more creatives, to build the library of imagery that makes up the final product, there were personal stories and connections, little bits of nostalgia that made the project all that more meaningful to the participants. The project became an adventure in remembering how we became creatives and a celebration of all that has come to mean.
We are hoping this is just a start. We had a slightly bigger idea of building an application to create a bigger story that we would build with all of you, some sort of collective creative narrative. We would love to figure out how to create an ongoing dialogue about what it means to be part of the Creative Class. We would love to be able to see what all of you would contribute to that dialogue.
I think I can speak for the entire cast of characters that contributed to the project, that it became a remarkably personal and, as a result, remarkably satisfying project. And to give credit where credit is due, view the list of that cast on the next page.
Our Kuler web app has been a hit with creatives everywhere for a few years now, allowing designers (and the color-curious like myself) to create and explore color themes. We sneaked the new version of Kuler at Adobe MAX back in early May — and today it’s available. A new revamped web experience for Kuler is now online at: http://kuler.adobe.com
It’s really a gorgeous piece of web design that has been rebuilt and optimized for the latest versions of Chrome, Safari, Firefox and Internet Explorer.
But the real exciting news is that Kuler has gone mobile with the delivery of a new free iPhone app available, here. Kuler allows you to easily extract a theme from what the iPhone camera is seeing, without even taking a photo. It’s as simple as opening the app, pointing the camera at something and its colors are quickly captured for later use.
Kuler also has a Sync Color feature for use with Illustrator CC. Sync Colors lets you use Kuler and Illustrator to quickly incorporate colors you see around you into your vector artwork. Sync your favorite themes with the Kuler website, and they’ll be accessible immediately inside Illustrator CC – which will be available as part of our major update to Creative Cloud, released on June 17.
The Kuler team is always interested in hearing your views, so if you’d like to join the conversation head over to the Kuler forum.
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