Articles categorized under Creatives

Adobe Digital Publishing Summit 2012

Today, Adobe is hosting its annual Digital Publishing Summit in New York City. Currently, the DPS team is live blogging from the event here. At the Summit, Adobe announced the next generation of digital publishing features including Content Viewer for iPhone, social sharing, expanded font licensing and enhanced integration with Adobe Creative Suite 6. These new features allow traditional media publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital media. See the full announcement here and participate in the live blog at http://blogs.adobe.com/dpsnyc2012/.

And the Creative Cloud Has Arrived!

Creative Cloud is here! As the way we work evolves, so has Adobe’s offerings. You can now get your Creative Cloud membership, which starts with the complete Creative Suite 6, as well as Adobe Muse, our new visual web design tool, and Edge, the HTML5 animation app. Add in Business Catalyst for web hosting, Typekit for fonts, and up to 20 gigabytes of cloud storage for syncing and sharing your files. Why is Creative Cloud so transformative and what does its future hold? Get the story from Jeffrey Veen, senior director of products.

The Creativity Gap – What Research Is Telling Us About Creating Now

Are people living up to their creative potential? In a word, no.

This week, Adobe released global research in a State of Create report to uncover how people feel about their own creativity as well as its role in the economy, society, the workplace and our educational institutions.  The findings were enlightening.  A few highlights from the data:

  • 8 in 10 feel that unlocking creativity is critical to economic growth
  • Only 1 in 4 believe they are living up to their own creative potential
  • 75% said they are under growing pressure to be productive rather than creative at work
  • More than half feel creativity is being stifled by the education system – and that feeling rises to 70% in the US
  • Only about half of Americans would describe themselves as creative (global average is even lower at 39%)

We call this separation between the importance and the day-to-day reality of creativity the “creativity gap.”  That gap is pretty sobering.

So, what can we do to close the creativity gap?  First, we need to make time for creativity as well as provide the necessary technology tools and training.   Productivity and creativity should not be mutually exclusive – we all need to find ways to create at work, rather than considering it a weekend hobby or luxury for those with more time.  As for our educational institutions, they need to foster the growth of the entire child, with more opportunities to participate in arts programs and foster “out of the box” creative thinking.  Most importantly, we all need to think of creativity more broadly – it’s not just the domain of professional designers or artists.  It’s a critical capability in a successful society and one that is in all of us.

Please check out the full report online, and let me know what you think either in the comments section or on Twitter (@alewnes).

Announcing Creative Suite 6 and Creative Cloud

Today we are announcing two remarkable offerings… Adobe Creative Suite 6 and the all new Adobe Creative Cloud.

Creative Suite 6 is a killer release with hundreds of new capabilities rolling up to four focus areas:

  • Application Performance. The Mercury performance work we started a couple years ago has now made its way to our imaging, video and illustration tools.
  • Enhanced User Interface. Our tools are increasingly enabling direct, on-canvas editing of your content.
  • Efficient development for Multiple Devices. Our tools are taking a practical approach to creating responsive content, so your web sites or apps look great regardless of the device or orientation they’re viewed in.
  • Adobe’s unique secret sauce. The stuff that make things previously impossible suddenly possible.

Our customers helped us shape Creative Suite 6 and with it now in their hands, we will all experience things on the web and with mobile apps that we could never have thought possible. We’re going to see some incredible things.

It’s also important to realize we’re in the middle of a transformation in how content is built and delivered. With over 500 million smartphones selling each year, 400 million tablets expected to sell by 2014, nearly 1 billion people on Facebook and over 40 billion apps expected to be downloaded this year – the creative process is undergoing a significant shift. And we believe the Creative Cloud will help our customers go from idea to finished work more efficiently and with better results.

Creative Cloud Members will get:

  • Great Tools. Members can download and install all of our CS6 tools and can use them even when disconnected from the internet. Members also get access to Muse (our new HTML5 tool for designers) and Edge Preview (our new HTML5 tool for interaction designers). They also benefit from deep integration with our touch tools like Photoshop Touch and Adobe Ideas.
  • Storage and Sharing. Members content can be automatically synchronized across of their PCs, mobile devices and the cloud. The files are accessible from anywhere, on any device and easily shared with colleagues or clients.
  • Publishing Web Sites and Apps. Members are able to host up to five websites for free and will be able to create and deploy digital brochures and catalogues to the iPad and iPhone.
  • Ongoing Innovation. We view the Creative Cloud as a journey and intend to update its services often. Members will be guaranteed to always have access to the most up-to-date products and services all included as part of their membership.

We hope you’ll join us Monday morning online as we unveil more details about these technologies.

We couldn’t be more excited about both these releases and can’t wait to see what you do with them.

-David

Adobe Study Shows Growing Similarities Between TV Commercials and Video Ads Online

Today at the National Association of Broadcasters (NAB) conference, Adobe released its latest findings about online video advertising trends. The report shows increased viewer acceptance of TV-like ad experiences and key growth opportunities in online video advertising for media companies and premium content owners. Visit http://adobe.ly/wEGbkH to see the blog post from Jeremy Helfand, VP of monetization at Adobe, and to view the report.

Upcoming CS6 Production Premium Release To Be Previewed at the NAB 2012

Today, we announced that the upcoming CS6 Production Premium release will be previewed at NAB 2012, the biggest tradeshow in the world for the broadcast industry. At the show, we will be providing the first public demonstrations of the suite – including major updates for Adobe Premiere Pro CS6 and Adobe After Effects CS6 –  before its official release.

New software and innovations that will be revealed include:

  • Powerful new versions of Adobe Premiere Pro, Adobe After Effects, Adobe Audition, Adobe Story, Adobe Media Encoder and Adobe Photoshop
  • The debut of SpeedGrade CS6 for professional color grading
  • The introduction of Prelude CS6 for logging and ingesting file-based and metadata workflows
  • An elegant new user interface for Premiere Pro CS6  and  the inclusion of OpenCL support in the Mercury Playback Engine
  • A significant boost for After Effects in performance and 3D capability

Discussing the Future of Film and Video

In addition to revealing CS 6 Production Premium, we’re participating in the NAB Post|Production World Keynote, which will address how the intersection of creativity and technology can help video professionals create impactful, engaging work more quickly than ever before. Adobe product manager Steve Forde will be joined  by two-time Academy-Award Winner Rob Legato , Steve Wozniak, and Fusion-io director of entertainment Vincent Brisebois.

The event takes place on Sunday, April 15 at 10:30 a.m. (room N249)

If you can’t attend the show and would like to find out more, please check out the CS6 Production Premium reveal page. The Premiere Pro, After Effects, Adobe Story and Audition Facebook pages and Twitter handles are great resources to follow conversation and live tweets: Premiere Pro, After Effects, Adobe Story and Audition, @AdobePremiere, @AdobeAE, @AdobeStory and @Audition. Users can also follow and participate in the conversation on Twitter with the #AdobeNAB hashtag.

Photoshop CS6 Beta: 500,000+ Downloads

It’s less than a week since we debuted the beta of Photoshop CS6 and already there have been more than half a million downloads of the software.  See what the cool kids over in Photoshop-land are saying about this milestone release of the industry-standard in digital imaging, here.

Maria Yap, A Pioneer In Digital Imaging

Maria Yap could be called a digital imaging pioneer, but her love of photography and design dates back before her days as a software pro. Maria received her first 35mm SLR film camera as a teenager, and she dove head first into the world of photography, eventually taking photos for her high school yearbook and newspaper.

Maria went on to study photography and design at American University. “This was in the days before the desktop publishing revolution,” explains Maria, who feels she came of age at a very fortunate time. In college, she learned how to create documents “the hard way” using paste up, which taught her an appreciation for the amount of work that went into design before programs such as Photoshop and Illustrator were launched.

Maria Yap

However, Maria graduated and began her career in design just as the desktop publishing revolution began. “When you’re fresh out of school you pick up things easily,” says Maria. “I hadn’t gotten too deep into my career or closed off to new influences. I enjoyed working in a much more experimental way, I was very open to new systems but I also appreciated how amazing the software was.”

Maria stayed in contact with her professors at American University, and when the design department decided to invest in emerging technologies, Maria was on hand to advise about which software programs would best provide the students with the professional skills they needed to be up to date with the design world after graduation. Maria eventually moved into the role of associate professor at her alma mater, where she developed a reputation as an excellent teacher. “The cherry on top for me was when one of my professors decided to take my class, because he wanted to learn computer graphics.”

In addition to teaching, Maria launched her own business as a freelance designer and consultant. “I grew up and matured as an artist at the same time the software was growing up and maturing.” Eventually Maria came to work for Adobe, where she has been in the product management field for fourteen years. Maria is now the Senior Director of Product Management for Photoshop, where she leads a team of product managers, evangelists and customer advocates who continue to pioneer new applications for design.

One of her team’s latest projects is Adobe Revel, a multi-platform program that allows users to store and edit photos from their laptop, tablet and phone. “The idea is to allow access to all photos from all devices,” explains Maria. “The user can make changes to an image from any location, and the change is immediately reflected on all devices.”

When she is not blazing trails at Adobe, Maria spends time with her eight year old son and five year old daughter, who share her love of creativity and art: “I have shown them how to take pictures, they use my digital cameras all the time. We also do a lot of drawing together. Whenever there’s a birthday party we’ll make our own wrapping paper and our own cards.”

Maria is also volunteering as a judge for the Adobe Youth Voices Aspire Awards, evaluating submissions in the category of graphic design. “I am always impressed with the level of sophistication and creativity that comes out of this next generation, it blows me away that they can come up with things that are so mature for their years,” says Maria about her excitement to review submitted work.

Feeling inspired? Visit the Aspire Awards webpage to find out how you can participate – submissions are being accepted until April 20th, 2012. Or visit the Youth Media Gallery to view examples of graphic design and other media created within the Adobe Youth Voices program.

Adobe Shadow Makes it Simple to Optimize Web Experiences Across Mobile Browsers

Today we’re thrilled to introduce to you a brand new offering – Adobe Shadow Labs Release 1, which enables Web developers and designers to work faster and more efficiently by streamlining preview and customization of websites for mobile devices.

Adobe Shadow aims to alleviate the time and stress of working on websites across mobile browsers. Web pros can wirelessly pair multiple smartphones and tablets with their computer and simultaneously view real-time previews of Web content across multiple iOS and Android devices, quickly seeing refreshed website designs with live updates.  Adobe Shadow’s synchronized browsing nearly eliminates the need to touch the device, but still provides a true, on-device experience.

We’re really excited to deliver Shadow and start simplifying the pain points of previewing, inspecting and presenting mobile Web content. We encourage Web Pros to download the free Labs Release 1 of Adobe Shadow available now at http://adobe.com/go/shadow and provide the team with feedback. To learn more about Adobe Shadow, visit the blog.

Catch Adobe Shadow in action below.

Lightroom 4 Now Available

After gathering your comments and feedback from the Lightroom 4 Beta, the Lightroom team is excited to share that starting today, Lightroom 4 is available for just US$149 for the full version and US$79 for the upgrade. The Lightroom 4 Beta was about validating the work that was done to leverage performance and image quality enhancements, like the ability to geotag photos and view them on a map, the new book module or entirely new features like enhanced video support. Thanks to fantastic community feedback, the team made over 800 tweaks.

To learn more about Lightroom 4 and how to purchase it, visit the Lightroom blog.

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