Articles categorized under Events

On the Ground at Cannes Lions 2014

New Creatives at Cannes

It’s that time of year again, when we hit the warm beaches of the Mediterranean and celebrate all things creativity at Cannes Lions (June 15-21). The gorgeous location is noteworthy but we’re most excited to see amazing creative work win awards! Beyond the parties, here’s a snapshot of where you will find Adobe in Cannes.

First up, if you arrive Sunday, swing by the Cannes Connect Bar at 17:30-19:00 to meet us and other young creatives from all over the world and ease into the week.

On Monday, don’t miss The New Creatives seminar at 11:00. Our VP of products-community and head of Behance, Scott Belsky, will be hosting a conversation with Yves Behar (fuseproject founder and CEO) and PJ Pereira (Pereira & O’Dell co-founder and CCO). They will discuss their #NewCreatives story, diving into the hows and whys of breaking the confines of being just a [FILL IN TITLE HERE (e.g., art director)].

Take part in art! We’ve picked Cannes to be the location of one of our Random Acts of Creativity. 3D street artist Manfred Stader will be creating a piece live, that you can interact with. He’ll be working most of the week right by the Palais. Stop by, see the work in progress, and most importantly, be in the piece itself when it’s completed on Wednesday the 18th. Follow all the Random Acts of Creativity on social using #CreateNow.

Ride Cannes – Cycling enthusiasts can join our daily rides and take in Cannes at over 15 mph with our Mediatech Cycling crew. Get all the details along with the schedule here.

Finally, stay tuned to @Adobe to keep up with all the Cannes Lions conversations and highlights. We’ll be on the ground, providing updates of activities including results from the Creative Effectiveness Lions and the Young Lions Competitions, which Adobe is sponsoring.

Are you going to Cannes as well? Find us! And follow all the social media conversations using #CannesLions.

Adobe unveils new marketing cloud innovations at Summit London

maxresdefaultToday Adobe kicked off Summit London.  With close to 4000 marketers from around the world and hundreds of leading brands in attendance, this years’ digital marketing conference in Europe focuses on how marketers can take the big leap to reinvent themselves and become digital marketers that embrace data and algorithmic technologies to reach their customers with more meaningful content. During the opening session Brad Rencher, SVP of Digital Marketing, and industry thought leaders are introducing innovations to help marketers through this transformation.

New algorithm advancements across Adobe Marketing Cloud now enable marketers to accurately forecast the outcome of advertising campaigns, maximizing performance and optimizing them in real-time. New capabilities help predict and respond to browsing and purchasing behaviors of visitors to web sites. And, Adobe launched Adobe Marketing Cloud Exchange, a new app marketplace that extends the functionality of all six Adobe Marketing Cloud solutions. The main announcements include:

  • A major update to Adobe’s digital advertising platform, Adobe Media Optimizer, helps marketers increase the performance of search ad campaigns across Google, Yahoo/Bing and other major search engines by up to 25% across desktops and mobile devices. New audience management capabilities allow users to efficiently manage and optimize remarketing lists for Google search ads and with look-alike modeling, marketers can identify new prospects whose characteristics and behaviors are similar to top customers, further extending the reach of each ad campaign. More in the AMO release.
  • A significant new release of Adobe Analytics introduces Live Stream to enable marketers to view sub second, raw customer data and respond in real-time. The live data stream can be broken down to understand micro trends and used in a variety of ways including real-time campaign personalization and insights into live purchasing behaviors. New Decision Trees help predict the most likely decisions a visitor will make while browsing web sites and target them with highly personalized information to complete the purchase of a product or service. More in our Analytics release.
  • Adobe Marketing Cloud Exchange, a core service in Adobe Marketing Cloud, is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies like Google DDM, Microsoft Dynamics CRM, and Tableau. It extends the functionality of Adobe Marketing Cloud, integrates additional data sources, and enhances the master marketing profile. The Exchange hosts over 150 apps, is used by more than 1,200 major brand customers worldwide, and was solely built to serve the needs of digital marketers. View the new marketplace.

All new advancements feature intuitive UIs that are consistent across Adobe solutions and make it easy for marketers to leverage big data across the different marketing channels. To learn more about Marketing Cloud, watch the keynotes live or on-demand or get more information about the more than 80 sessions, visit our Summit EMEA site.

Marketing Reinvention Takes Over #AdobeSummit 2014

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*Note: This is cross-posted from the Adobe Summit blog.

The official start of Adobe Summit kicked off Tuesday with the opening keynote session, The Marketing Revolution, which centered around the need and tremendous opportunity the digital landscape offers marketers to reinvent. Our SVP and GM Brad Rencher hosted, pointing how much more creative marketers can be if we can just get over the tech hurdles.

Joining Brad on stage were a number of industry luminaries that gave us all something to aspire to, including REI’s Brad Brown, Audi’s Jeff Titus and Sephora’s Julie Bornstein. Kickstarter co-founder and CEO, Yancey Strickler wrapped it up, walking us through the shift of how we market and fund ideas. Yancey generated quite the buzz with our Tweet for Good campaign, which saw a tweet a second from the crowd, to help the Kickstarter campaign for Scratch Jr.

Besides the speakers, there were a slew of announcements. Missed the keynote? Watch it on-demand.

Catch other highlights below, and stay connected on the #AdobeSummit conversations on Twitter, Facebook and Instagram.

Adobe Summit 2014 Explores Reinvention in the Digital Marketing World

Adobe Summit 2014, The Digital Marketing Conference, kicks off Tuesday in Salt Lake City, Utah, with an expected crowd of more than 5000 digital marketers, publishers, agencies and technologists.

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The theme of this year’s conference: marketing reinvention, which underscores major changes happening in the marketing industry that are compelling marketers to develop new skills.

To illustrate how quickly the digital marketing world is evolving, Adobe released a study exploring the rapid transformation of the industry that shows how marketers are looking to reinvent themselves and the way they approach their work. Some interesting stats:

  • More than 8 out of 10 marketers believe that their role will change in the next three years.
  • 40% of marketers stated that they want to reinvent themselves, but 14% actually know how to go about it.

Answering the marketer’s call to reinvent themselves, Adobe unveiled the newest technology breakthrough in Adobe Marketing Cloud. This includes a host of new core services spanning all six solutions, such as:

  • Industry-first capabilities introduced using the Master Marketing Profile, which gives companies a single view of their customers and prospects to deepen relationships and offer highly personalized experiences across all marketing channels.
  • Shared Assets, which enables companies to sync, store, search, and share digital assets from a central repository across Adobe Marketing Cloud solutions. Marketers can take advantage of Adobe’s industry-leading tools in Creative Cloud and collaborate directly with creative professionals to accelerate the production of content across all marketing channels, all from one user interface.

More innovation introduced in Adobe Marketing Cloud includes:

  • Marketing Mix Planning technology, for marketers to assess, optimize and execute their offline and online mix including TV, PR, print and events, as well as paid search, display advertising, social and email.
  • A set of new mobile app development solutions and capabilities that help companies create, manage and deliver highly personalized mobile app experiences to their customers and prospects in real time without having to worry about multiple app stores, fragmented operating systems, and different device sizes.
  • A major new release of Adobe Experience Manager, the market leader in Web experience management, offers innovations for simplification of website re-platforming, dynamic asset delivery, and mobile app developments.
  • Adobe Target Premium, a new personalization solution that leverages predictive technology to unlock valuable insights and take the guesswork out of marketing.

Adobe Summit attendees will hear from master marketers at brands including Audi, FedEx, MGM, REI and Sephora as well as celebrity speakers who have used digital to reinvent themselves and their careers. Stay tuned to all that’s happening at Summit by following along on the Summit 2014 blog, as well as on Facebook and Twitter. Join the conversation with #AdobeSummit.

Marketing Reinvented

We’ve all heard it:  The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?

Adobe just completed a survey of more than 1,000 US marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. We’re releasing the results today at our Digital Marketing Summit in a new report called Digital Roadblock: Marketers Struggle to Reinvent Themselves.

The change marketers are facing today is pretty incredible:  64% expect their role to change in the next year; 81% in the next three years.  But can marketers really afford to wait that long? I don’t think they can.

If we’re truly operating in the “Age of The Customer” as Forrester’s David Cooperstein calls it then we need to market to the customer in the places they’re increasingly headed, and in the ways they’ve come to expect.  That means personalization and seamless experiences across mobile devices and social networks.  And, of course, all of this means embracing and better taking advantage of data.

The good news is marketers recognize this.  Our survey goes on to say that 76% of marketers agree they need to be more data-focused to succeed. Digital/social marketers (47%), data analysts (38%), creatives (38%) and mobile marketers (36%) are listed as the key roles companies need to invest in over the next 12 months.  Yet while over half agree that marketers should take more risks, 65% say they’re more comfortable adopting new technologies once they become mainstream

“The time is now to take the leap to digital,” says Cooperstein. I couldn’t agree more.

Marketers need to move fast. We need to have courage and take smart risks. And we can’t wait for someone else to shape our path, we need to do it ourselves. Let’s reinvent marketing.

Ready to Put Your Ideas into Action? Meet the 99U Conference.

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Are you tired of creative conferences that teach you how to dream big, but not how to DO big? Well, we are, too. That’s why we at Behance created the 99U Conference, where we invite visionaries from across industries to share actionable tips on how to execute great ideas. Our incredible 2014 lineup includes 37Signals founder Jason Fried, entrepreneur & author Seth Godin, former RISD president John Maeda, Facebook product design director Julie Zhuo, graffiti artist-turned-entrepreneur Mark Ecko, and many more.

On May 1-2, 2014 in New York City, each of these remarkable idea executors will take the stage at Lincoln Center to deliver a keynote, packing as much insight as possible into a killer 20-minute talk. But making ideas happen isn’t just about listening, which is why we assemble a rich conference program that complements our talks with tons of interactive programming, great takeaway content, and networking parties.

If you’re not already registered, here’s a sneak peek at what your 99U ticket gets you:

1. Seventeen Keynotes w/ Actionable Advice on Idea Execution
Our roster of leading researchers, top entrepreneurs, and accomplished creative visionaries will share actionable, pragmatic advice on making ideas happen through a series of 20-minute keynotes. See the full lineup here.

2. One Collaborative Studio Session
Our one-of-a-kind studio sessions give you an all-access to pass to some of the most creative workplaces in Manhattan. This year’s choices include Spotify, IDEO, Quirky, Red Antler, Refinery29, SYPartners, Fueled, MoMA, and Undercurrent. See studio session topics here.

3. Admission to a 75-minute Master Class
On day one, you’ll get to participate in a 75-minute masterclass featuring one of the world’s leading creative thinkers. Choices include Adobe VP of Community and head of Behance Scott Belsky, Facebook Product Design Director Julie Zhuo, and more. See the masterclass lineup here.

4.  Our Networking Pre-Party at the Art Directors Club
Before we kick off the official conference, we’ll be hosting a killer conference warmup with a slew of networking and skill-building activities — ranging from one-on-one portfolio reviews to creative quiz games to cutting-edge product demos.

5. Access to the Day 1 Cocktail Reception
Close out Day One of the Conference by joining us for complimentary cocktails at Providence, a former church and recording studio just blocks from Lincoln Center.

6. The World’s Greatest Schwag Bag
Design is not an afterthought at 99U. In fact, it influences everything we do — and the Conference is no different. As part of your event experience, you’ll receive a custom-designed 99U schwag bag, packed with gorgeous (and useful!) creative tools, notebooks, and other goodies.

7. Admission to Our Legendary After-Party at MoMA
An open bar, a world-class DJ, and one of the premier museums in the world… It doesn’t get much better than the 99U Afterparty at The Museum of Modern Art. What better way to close out the Conference?

Not registered yet? Get your ticket to 99U today.

The Adobe Guide to SXSW 2014

A huge event for tech, film and music – SXSW is filled with so much creativity that of course we have our Adobe fingerprints all over it. Here is a rundown of where to find us, how to connect with us in person and online, activities we want you to join us for, and the places we can all hang out.

Be sure to follow #AdobeSXSW for updates and information. If you need even more details, our site is filled with them. It’s “mobilized” so you can grab all the info when you are on the ground. See you in Austin!

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Need a place to take a break from sessions? Head on over to the Razorfish #UseMeLeaveMe Digital Campground. You can even map yourself over to us. From 4-8pm daily there is a Happy Hour where you can grab a bite and a drink. Be sure to bring a buddy and get in front of our green screen to create a personal Austin #AdobeSXSW videogram you can share with the world. Need a ride back to town? You may be able to jump on a free bike.

Are you a web designer or developer? Join our annual Creative Camp on Friday March 7 in the Riverside Ballroom at the Radisson Town Lake. There are five sessions all about shaping the modern web. Food and drink will be served too.

All you video pros and those of you just starting out, join our Digital Video team at their booth during the Film Festival, in Exhibit Hall 4 of the Austin Convention Center. Get live demos from Creative Cloud workflow experts discussing the latest apps. Jason Levine, Adobe evangelist for video apps/Creative Cloud, is leading a start-to-finish workflow session “Come and Capture: Capture, Cut, Color, Deliver.” The team is also moderating a panel with SoulPancake CEO and executive producer Shabnam Mogharabi and her team.

Students and Teachers attending the SXSWedu Festival should go to Adobe’s panel on fostering and inspiring creativity in a new generation, “Creativity in Education: A Call for Transformation.” Also, don’t miss our Creativity in Education Meet Up to network and learn about creativity in education.

Adobe executives are all over Austin this year, and here’s what they are speaking about:

Why Software Companies Should Care about Hardware – Join VP of Experience Design Michael Gough as he and others talk about why companies known for creating incredible software (like Google & Adobe) are boldly pushing into new territory by creating hardware.

How Open Licensing Is Transforming DesignScott Belsky, co-founder & head of Behance & VP products-community at Adobe will join a panel discussing the idea of letting non-clients steal design work (!). A crazy notion before, today it’s a big part of how designers network, collaborate, and create.

Privacy Under the Covers: The Naked Truth – Our chief privacy officer Meme Rasmussen is taking on a controversial and important topic. Hear her break down the misconceptions around data privacy. She will share the stories from leading voices in marketing sciences and legal privacy fields about digital data privacy issues. Learn what data is being collected and how it’s being used.

Interested in all the #SXSW sessions around Adobe products, themes & memes? Go here for a complete list.

Don’t Miss Adobe Summit 2014 – The Digital Marketing Conference (March 24-28)

#AdobeSummit - The Digital Marketing Conference

Calling all digital marketers! Want to hone your marketing skills, measure your marketing effectiveness, and deliver better business results to thrive in today’s digital age – plus top it off by hitting the slopes? Then you’ll want to book a trip to Salt Lake City, Utah for Adobe Summit 2014 – The Digital Marketing Conference from March 24-28!

Join thousands of digital marketers at Adobe Summit to discover best practices around marketing analytics, media optimization, social marketing, audience targeting, and more. Take advantage of up to five days of keynotes, breakout sessions, panel discussions, workshops, and networking opportunities.  A few highlights:

  • New – A third main conference day (March 27) comprised of specialized breakout sessions, mixers, and other events addressing digital marketing challenges and opportunities facing vertical industries – retail/e-commerce, media and entertainment, financial services, and technology
  • Keynotes featuring Adobe executives, industry luminaries, and analysts exploring the latest trends impacting marketers and discussing the evolution of the digital marketing landscape
  • More than 100 interactive breakout sessions and hands-on labs focused on “must have” digital marketing skills, industry trends, and driving marketing ROI
  • Community pavilion with Adobe partners, networking opportunities to connect with Adobe’s digital marketing experts, a Summit Bash with headliner entertainment, receptions, and a ski day at Utah’s largest resort, Canyons.

Don’t miss out! Register today and lock-in early bird pricing by Friday, December 13, 2013. Visit the registration and pricing page for more information about special discounts and group passes.

Check out today’s announcement for more details, or visit the Adobe Summit 2014 website and follow us on our social channels. We hope to see you in Utah next March!

A Look at Day One at Advertising Week

Adobe at Advertising WeekThe energy at Advertising Week, which kicked off yesterday, is positively charged. We attended a number of sessions on Day 1 and some of the emerging, top trends we’ve taken away talk about the role of creatives, finding and keeping talent – both the creative and marketing – and marketing in a people-centric way.

On the creative conversation, we hosted a panel, “Connecting the Creative World: Exciting Changes in the Creative Community,”moderated by our vice president of products & community, Scott Belsky, who talked about creative meritocracy and the need for more creative attribution and recognition in this digital world where people pin, tumble and more without clear acknowledgements on original creation source. Scott simply thinks we need to ensure creatives get the credit for the great work they do. The conversation evolved into talent and how creative agencies should hire – whether it’s best to get a really great designer vs. a jack-of-all-trades and how to form creative teams for clients’ cross-platform needs.

The talk of talent weaved into other sessions, and in addition to Scott’s talk about modern creatives, we found ourselves having a parallel discussion related to marketers. We released a study, “Digital Distress: What Keeps Marketers Up at Night?” (below) and we uncovered that marketers aren’t feeling perfectly competent at their jobs – only 48% of digital marketers say they feel proficient while the stat for marketing generalists show they are even less confident. Compounding this confidence challenge is the fact that the study showed marketers think their industry has changed more in the past 2 years than that last 50!

From session to session, the topic of storytelling and connecting deeper with people are the hot topics. The consensus of course is that these are critically important. Twitter hosted a panel, “Inside the Social Soundtrack”, for example, that was all about Twitter Amplify, which inserts brands into moments that are resonating with consumers on its platform. BuzzFeed hosted a panel, “Storyteling in the Age of Social, Mobile and Video,” that went deep into the need for brands to be their own social newsrooms.

That is just Day 1, and we couldn’t even begin to cover it all. However, stay tuned Adobe & Advertising Week and also check out our data visualization that’s surfacing all #AWX convo for the latest.

Digital Distress: What Keeps Marketers Up at Night?

Digital Distress: What Keeps Marketers Up at Night
In conjunction with Advertising Week 2013 starting today in New York, we released some striking research about how marketers are feeling about digital. The study, Digital Distress: What Keeps Marketers Up at Night?, reveals insights about how 1,000 U.S. marketers feel they’re doing – as individuals, in their companies and relative to their industry peers.

A few of my favorite stats:

  • Only 40% of marketers think their company’s marketing is effective.
  • Seventy-six percent of marketers believe measurement is important vs. 29% who believe they are doing it well.
  • 66% of marketers feel digital is critical to their company’s success and yet less than half feel highly proficient in digital marketing.  Worse, only 9% of marketers feel they know their marketing is working.

Check out the full study and infographic as well as the animated infographic with more details on the research. We think it will get conversations started about how marketers can not only keep up with the pace in the industry, but really get ahead and know what their marketing is working.

So marketers: we’d love to hear what you think about the research – does this capture your experience? Join our  Twitter chat about the findings. We’re calling it a Marketing Group Therapy session because it appears that all of us feel we need some help to get better.

When: Monday, Sept. 23 at 1pm PT
Where: Twitter
Hashtag: #DigitalDistress

One other thing: we have a new ad that launched today that humorously (we think!) demonstrates why marketers have this “digital distress.” Check it out:

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Adobe

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