Please follow and share our boards – packed with creative educational resources – but also, we invite you to join us for our first-ever Adobe Creativity in Education Pin to Win Sweepstakes. Show us creativity in action on your campus or in your classroom (or at your kids’ school) by November 8 for a chance to win the ultimate digital creativity toolset: a MacBook Pro and a one-year Adobe Creative Cloud membership to help keep your ideas flowing.
Pins can include photos or videos from the classroom or campus, educational resources that parents and educators can’t live without, or anything that inspires creativity. You can start by exploring our Adobe Creativity in Education idea board and repin anything that inspires you.
All it takes is a spark of inspiration to foster creativity and new ways of thinking. We can’t wait to be inspired by the creativity in your classroom, and watch it spread as educators collaborate and continue to magnify the message of creativity as the future of education.
When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.
I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.
Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.
Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.
A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.
99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.
The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!
Adobe today announces Adobe® PDF Print Engine 3, the next-generation rendering platform, optimized for end-to-end print workflows based on Adobe Portable Document Format (PDF). Adobe PDF Print Engine 3 combines performance enhancements with a new scalable architecture to power the industry’s fastest digital presses, large format printers, and platesetters. Print Service Providers (PSPs), print OEM solution providers, and designers will find that Adobe PDF Print Engine 3 is the most powerful rendering platform for reliable reproduction of complex, graphically-rich content.
Adobe PDF Print Engine 3 can be configured with the new Mercury RIP Architecture – a scalable, parallel-processing framework for extending RIP horsepower and dynamically balancing processing loads across available hardware. The Mercury RIP Architecture was designed to drive the high-speed digital presses of today . . . and tomorrow. In particular, it excels in Variable Data Printing (VDP). Recent testing at Adobe demonstrated that PDF Print Engine 3 with the Mercury RIP Architecture is the fastest rendering technology in the industry today.
Several long-standing OEM partners are working to harness the Mercury RIP Architecture in upcoming solutions. For example, Fujifilm today announced XMF 5.5 for the JetPress 540W, built on the Mercury RIP Architecture. In the coming weeks and months we expect to see new product announcements highlighting support for the Mercury RIP Architecture from a number of market-leaders, including Canon Production Systems, EFI, Kodak NexPress, Screen and Xeikon.
“One of the reasons Fiery is the gold standard of the graphics arts industry is because of our partnership with Adobe,” says Toby Weiss, EFI senior vice president and general manager of the Fiery Division. “Providing seamless integration with Creative Cloud and supporting the new Mercury RIP Architecture provide extreme value to our clients and partners.”
“NexPresswas the first digital press to be driven by the Adobe PDF Print Engine”, says David Dellert, chief software engineer for Kodak. “Now, with version 3, we will be integrating the Mercury RIP Architecture into our product line, to meet the ever increasing demands of the digital print business.”
“Xeikon plans to deploy the Mercury RIP Architecture in our X-800 line”, says Jeroen Van Bauwel, director of product management for Xeikon. “Since the speed of our presses will continue to increase, scalability is central to our product strategy.”
Adobe PDF Print Engine 3 is aligned with the Adobe Creative Cloud, including applications such as InDesign, Illustrator, Photoshop and Acrobat. As a result, the most complex, high-impact graphics, designed with the latest authoring tools, will be accurately reproduced on-press.
What’s new in Adobe PDF Print Engine 3? Here are the top three, and their user benefits.
The Mercury RIP Architecture for the Adobe PDF Print Engine 3, manages multiple concurrent instances of the Print Engine for maximum throughput within a single system, or several systems on a network. It is able to dynamically load balance available work across multiple presses concurrently, ensuring full resource utilization.
Adobe PDF Print Engine 3 can support continuously streamed PDF and PDF/VT in High Volume workflows, (such as HVTO and Transpromo), fast-growing segments of the print industry.
Adobe PDF Print Engine 3 renders content which matches the display in Reader and Acrobat XI. Using the same core Adobe PDF technology at every stage of the print workflow ensures predictability and eliminates unwelcome surprises.
“With PDF Print Engine 3, Adobe continues to demonstrate our leadership in print – 30 years after launching PostScript and igniting the Desktop Publishing revolution. Faster processing and greater predictability translate directly into higher profits for our partners’ customers: the printers of the world,” says Naresh Gupta, senior vice president of Adobe’s Print and Publishing Business Unit.
Today’s announcement represents the continuing evolution of the Print Engine SDK, launched in 2006. Initially adopted by vendors in traditional offset printing, there are currently more than 90,000 units in live production around the globe. In the past three years, the technology has been embraced by market-leading vendors in Digital Production Printing (DPP) and Large Format Printing (LFP).
PDF Print Engine 3 replaces Adobe PDF Print Engine versions 2.5 and 2.6. PSPs and global print OEMs can learn more about PDF Print Engine 3 here.
Today at the Photoshop World trade show in Las Vegas, Adobe introduced a breakthrough program for photographers who want to access the latest Adobe digital imaging technology through Creative Cloud: Photoshop CC, Lightroom 5, Behance ProSite and 20GB of storage for $9.99 per month. To qualify you need to own Photoshop CS3 or later and sign up for a year membership.
This is a limited time offer. To get more details, see what Winston Hendrickson, our vice president of Products has to say here. Visit our FAQ to learn more and follow Photoshop on Facebook, Twitter and Google+ to join the conversation and find out when the offer goes live.
Today, Adobe released Adobe Presenter 9, software that helps users communicate more effectively by developing engaging desktop videos and eLearning courses from within Microsoft PowerPoint. Presenter 9 is a simple yet powerful tool that can introduce trainers, knowledge workers and educators to the worlds of video and eLearning – even if they’re unfamiliar with video editing software. Presenter 9 and the recently released Adobe Captivate 7 is a powerful one-two punch for eLearning content creation.
Presenter 9 supports Windows 8 and Microsoft Office 2013 to ensure software compatibility for early adopters. Additionally, the latest enhancements minimize the time, effort and cost associated with producing desktop videos. For example, users can now simultaneously capture video feeds of themselves and their screen content, then easily mix and edit the footage to create impactful visual content.. Once done, finished videos can be published to YouTube and Vimeo with a single click or integrated into PowerPoint presentations.
Other key enhancements include:
Drag-and-drop elements, which streamline the process of inserting interactive games, quizzes and learning modules to deliver richer courses
Accessibility support, which makes achieving Section 508-standard compliance easier than ever before
Automatic closed captioning, which leverages a new speech-to-text conversion feature which saves time and increases outreach
Leaner Intervention, which helps track the progress of individual learners and identify who may need course correction or additional support
This is just a sampling of the new and powerful updates included in Presenter 9.We encourage you to visit the Presenter product page to access more information, including helpful videos, detailed feature descriptions and FAQs.
Following the excitement of the Royal wedding a couple of years ago, people in the UK, and across the globe, have eagerly awaited the arrival of a new prince or princess. With that happy event now imminent, we have created an e-card so supporters of the Duke and Duchess of Cambridge can share their messages of congratulations.
At the same time we’re hoping to set a new Guinness World Record by reaching 50,000 e-signatures – signed using Adobe EchoSign - in one electronic card.
Top British designer Wayne Hemingway designed the card image to portray the best of British popular culture. Wayne and his team had a lot of fun thinking about what the card would look like and the idea behind the vintage cut out paper doll design was taken from his museum, ‘The Land of Lost Content’.
Last year Hemingway supported the Royals when working on designs for her Majesty The Queen’s Jubilee.
To e-sign the card, members of the public simply need to enter their name, country of residence and select their congratulations message. The card will be electronically delivered to the royal couple following the baby’s safe arrival.
Holy cloud computing Batman. Adobe has released a big, huge, enormous update to Creative Cloud this early summer evening (it’s summer here in California, Southern hemisphere folks). We have 15, count ‘em, new desktop applications – now branded CC to signify their future as connected, socially-integrated apps. That’s Photoshop, InDesign, Dreamweaver and many, many (ok, twelve) more.
And no, that doesn’t mean you have to be connected to the Interwebs to use them or that Photoshop is now “in the browser”, as I overheard some tech guru tell someone the other day. Adobe evangelist, the great Terry White, busted those myths a wee while back, here. The CC apps are just part of what we have to offer, with new community and publishing services integrated into the Creative Cloud experience.
Check out what the creative cloud team is saying, here.
Thanks again for using Creative Cloud. If you have any questions or comments, please post them in our forums, where we are continuing the conversation.
I admit it. I was the archetypal awkward kid sitting off to the side, observing more than engaging. I went through numerous crisis of confidence about my conflicting interests in art and design and the more “legitimate” pursuits like sports and AP classes. But through a wonderful convergence of good fortune and good timing I emerged from the awkward years mostly intact and embarked on a career as a designer at just about the time that the world started to wake up to the value of design. I am a proud, albeit still awkward card carrying member of the Creative Class. It turns out that there are quite a few of us here at Adobe, including about 100 in the Experience Design (XD) team I lead. There are also a few million of them that we feel connected to because they (all of you) are the people who make the applications that we help design sing and dance.
It is in this capacity, as the creatives that help make the tools for the creatives, that we set out to make the Adobe Creative Class video:
We started with only the seeds of an idea. We wanted to create an Anthem to creatives, something that would both recognize the travails and celebrate the accomplishments of our peers, creative people. Over the course of the few weeks that we had to conceptualize and execute the project, there were all the regular fears, challenges and unreasonable optimism that accompany any creative effort. We started the project by retaining the creative people at Melcher Media, and together conceptualized a project that was ambitious but attainable, and they set about to lead the effort to produce a script that still gives me the chills every time I read it:
The Creative Class
We are the creative class. We are alone in our rooms with one dream among us. We tell stories about boys and girls who learn to fly and we make those stories come as true as our minds can will them. Our teachers are comic books and cartoons; every bedroom a Bat Cave, every den the mutant lair. Our gallery is hung with magnets on the fridge.
We stand on your corner and wonder, What if we could play for a living? What if we could use chalk to make this sidewalk more interesting? What if there are others out here watching the trees turn into polka dots? We fill wastebaskets with weak ideas. Our cash goes to canvas and acrylic colors, and we wonder, How much bologna can we eat before it’s bad for us? Can we bottle the smell of fear and sell it?
We paint a mural of the ocean and in the wall we find the shell around a tiny pearl. We share it between us. It warms our hands. Let’s use it to guide us in twos and threes. Let’s make something there in the dark, so we’re not afraid of the dark ever again. We are the photo negative and we are what develops. There are forty of us making this work after hours because we’ve figured out a way to do it better. Don’t say that it’s impossible and that there’s no budget for glitter. Give us a wheel to reinvent. Let’s make a lighter, cleaner water jug for disaster relief. Let’s turn sustainable design into design that sustains us all.
We are millions of us armed with drop cloths and wood glue and a vision. We will silk screen a banner that flies colors you’ve never heard of. Let’s raise high the beams and set the roof on fire. Let’s send a ripple from here to New Delhi. We can start a rally with a website, a revolution with a jpeg, and we are more than the sum of our parts. We get presidents elected. We are an army. We are alone in our rooms. There is a story in all of us and we are going to make it.
The team at Melcher Media (http://melcher.com) had a good, rational plan for getting the project animated, but then I made the “mistake” of sharing the project with one of our Principal Designers, Erk Natzke. He reached out to Kyle Cooper and his team at Prologue (http://prologue.com), who emailed back this photo of his son Kaden working on his own bedroom Bat Cave, a sure indication that he shared an affinity for the project:
Kyle is probably well known to most of you, but for the record, he’s the motion designer that brought art back to movie credits when he created the mind blowing title sequences for Seven. And he said yes to our little project!So there we were, with a world class team, a damn good script, and a few weeks to create if we wanted to debut at MAX.
Not to be outdone, Erik contributed a few pictures of his young prodigy learning to fly (along with a number of his other non human creations.)
Over time it seemed like just about every line in the script sparked a connection to our lives as creatives. And we weren’t alone. As the team reached out to more and more creatives, to build the library of imagery that makes up the final product, there were personal stories and connections, little bits of nostalgia that made the project all that more meaningful to the participants. The project became an adventure in remembering how we became creatives and a celebration of all that has come to mean.
We are hoping this is just a start. We had a slightly bigger idea of building an application to create a bigger story that we would build with all of you, some sort of collective creative narrative. We would love to figure out how to create an ongoing dialogue about what it means to be part of the Creative Class. We would love to be able to see what all of you would contribute to that dialogue.
I think I can speak for the entire cast of characters that contributed to the project, that it became a remarkably personal and, as a result, remarkably satisfying project. And to give credit where credit is due, view the list of that cast on the next page.
Today, Adobe announced Adobe Captivate 7, the newest version of our powerful eLearning authoring tool. Adobe is the leader in eLearning authoring and with this new release we’ve added more power to an already powerful tool. Captivate 7 offers more out-of-the-box power and functionality than previous versions so authors from corporate training professionals to educators can truly create eLearning content using one single tool without programming.
Foremost among its new features, Captivate 7 authors can now import PowerPoint project, including text, shapes, audio, and animations, into Adobe Captivate 7 and publish directly to HTML5. Captivate 7 also offers all the tools needed to create courses that meet accessibility standards. Further, authors can add more interactivity to courses with drag-and-drop modules, YouTube video streaming and in-course web browsing. They can record system audio along with narration, generate reusable advanced action templates and import GIFT format questions to create quizzes in a jiffy. Captivate 7 now also publishes to Tin Can-compliant LMSs.
In short, we’re providing eLearning authors everything they need to create eLearning content. But we do want to highlight some features that are especially cool.
With Captivate 7 authors can make eLearning fun with drag and drop games, quizzes and learning modules that can run on desktops and iPads. They can choose from a variety of relationships on the basis of which the drop target can accept or reject or replace the drag items. And they can provide audio feedback in response to every attempt.
HTML5 support for Microsoft PowerPoint
Now authors can import their PowerPoint projects, including text, shapes, audio, and animations, into Captivate 7 and publish them directly to HTML5.
Enhanced accessibility support
This is especially important to those whose work impacts – or who want to expand their outreach to – defense, government and educational organizations. Captivate 7 easily creates simulations and demonstrations that address accessibility standards such as Section 508 and Web Content Accessibility Guidelines 2.0 (WCAG 2.0). Captivate 7 defines text equivalents, inserts clickable areas that allow keyboard access, and more to help ensure that everyone can access the content.
We think Captivate 7 will change how you create and implement new eLearning content. So whether you’re new to Captivate or a veteran eLearning author, check out Captivate 7 to see how it can change your training for the better.
Our Kuler web app has been a hit with creatives everywhere for a few years now, allowing designers (and the color-curious like myself) to create and explore color themes. We sneaked the new version of Kuler at Adobe MAX back in early May — and today it’s available. A new revamped web experience for Kuler is now online at: http://kuler.adobe.com
It’s really a gorgeous piece of web design that has been rebuilt and optimized for the latest versions of Chrome, Safari, Firefox and Internet Explorer.
But the real exciting news is that Kuler has gone mobile with the delivery of a new free iPhone app available, here. Kuler allows you to easily extract a theme from what the iPhone camera is seeing, without even taking a photo. It’s as simple as opening the app, pointing the camera at something and its colors are quickly captured for later use.
Kuler also has a Sync Color feature for use with Illustrator CC. Sync Colors lets you use Kuler and Illustrator to quickly incorporate colors you see around you into your vector artwork. Sync your favorite themes with the Kuler website, and they’ll be accessible immediately inside Illustrator CC – which will be available as part of our major update to Creative Cloud, released on June 17.
The Kuler team is always interested in hearing your views, so if you’d like to join the conversation head over to the Kuler forum.
Welcome to Adobe Featured Blogs, a one-stop information and conversation destination for virtually anyone interested in what's going on at Adobe. Here you'll find the latest company and product news from Adobe's multiple lines of business. We value your perspective and encourage comments that are on-topic and add value but that do not spam, denigrate or offend. Read more