Results tagged “99U”

Are You Ready to Build an Incredible Creative Career?

Can you step outside of your comfort zone? Bounce back from failures? Cultivate new skills? This is what great artists and great creatives do every single day — they follow their curiosity, they stretch themselves, and they ask for more.

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This will to constantly raise the bar on success has always been a hallmark of great creative minds. And as we enter a new era of work—where the pace of change is faster than ever and job descriptions change in the blink of an eye—the need to develop a regular practice for honing your creative skill set is only becoming more urgent.

To help you do just that, I’m thrilled to introduce 99U’s new book, Maximize Your Potential, the sequel to Manage Your Day-to-DayFocusing on how to get the most out of your career in the long term, Maximize assembles insights around four key areas that we believe are essential to making the most of your talents: identifying and creating new opportunities, cultivating your expertise over time, building collaborative relationships, and learning how to take bold risks.

Dedicating a chapter to each of these focus areas, we invited 21 incredible creative minds to share their wisdom. Just a quick sampling of contributions to the book includes:

  • Ben Casnocha on: Rediscovering your entrepreneurial instinct
  • Tony Schwartz on: Developing mastery through deliberate practice
  • Joshua Foer on: Learning to live outside your comfort zone
  • Heidi Grant Halvorson on: Adopting a “growth mindset”
  • Scott H. Young on: Reprogramming your daily habits
  • Michael Bungay Stanier on: Building resilient relationships
  • Jonathan Fields on: Leaning into uncertainty

As with all books in the 99U series, Maximize Your Potential has been lovingly (and meticulously) designed by the Behance team. We currently have a deluxe paperback version and a Kindle version available.

To peek inside the content and the book itself, check out the book trailer and a host of beautiful interior shots below.

Get the book - www.amazon.com/99u

 

Watch the trailer:

Look inside:

 

Adobe, Behance & 99u

When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.

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I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.

Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.

Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.

A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.  :-)

99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.

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The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!

Get Schooled at the 99U Pop-Up School in NYC

99U Pop-up School in NYC

For anyone who truly wants to make ideas happen, ongoing learning is essential. As philosopher Eric Hoffer said, “In a time of drastic change, it is the learners who inherit the future.” That’s why we’re launching an incredible new event in New York this Fall: The first 99U Pop-Up School, which will take place this September 18-20th in New York.

Just in time for back to school, we’re curating a killer program around three skill sets that should be in every creative’s arsenal: career development, entrepreneurship, and brand + digital strategy. Each day will feature an incredible lineup of talks and master classes from creative visionaries like Reddit co-founder Alexis Ohanian, Adobe’s own Scott Belsky, Facebook designer Ben Barry, bestselling author & entrepreneur Gary Vaynerchuk, and former Apple VP Marketing Allison Johnson, among others.

But it’s not just about listening, it’s also about getting hands-on with learning. To achieve this, we’re building out an incredible interactive space called the Playground that will feature a hand-crafted lineup of mentorship sessions, skill-building booths, interactive workshops, and creative tool demos with partners like R/GA, Tattly, Red Antler, XFund, Pantone, and many more.

Find out more about the event here, and take advantage of a special offer for Adobe friends and family. Register with this promo code, “adobeschool99code” to get 30% the regular ticket price. Offer ends Wednesday, 9/4, so register now.

Introducing a New Book for Time-Crunched Creatives: 99U’s “Manage Your Day-to-Day”

Are you putting off your most important creative work day after day, as you fend off a constant stream of emails, interruptions, and urgent requests? Is your adrenaline and anxiety regularly running high, while your sense of meaningful accomplishment is running low?

It’s time for a reality check about the way we’re working. Our current model is frantic, stressful, and just plain unproductive when it comes to the things that matter most. Beyond that, it just doesn’t serve our creativity.

To help us all recalibrate our workflow for sanity, sustainability, and meaningful productivity, Behance’s 99U decided to create a smart, succinct book about how to manage your daily workflow that’s specifically tailored to creative minds.

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We’re thrilled to introduce Manage Your Day-to-Day, the first book in a new 99U series which assembles insights around four key skill sets that we believe are essential to success: building a rock-solid daily routine, taming your tools (before they tame you), finding focus in a distracted world, and sharpening your creative mind.

Dedicating a chapter to each of these focus areas, 99U invited 20 incredible creative minds to share their expertise, including:

Seth Godin
Stefan Sagmeister
Tony Schwartz
Gretchen Rubin
Dan Ariely
Steven Pressfield
Scott Belsky
James Victore
& many more

The result is a tightly-edited collection of best practices that will help you shift your mindset, recalibrate your workflow, and push more incredible ideas to completion. It’s not just a book, it’s a wake-up call for your creativity.

You can order the book exclusively on Amazon. To learn more, check out the book trailer below:

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Adobe

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