Results tagged “Adobe Analytics”

Adobe a Strong Performer in The Forrester Wave™: Digital Experience Delivery Platforms, Q3, 2014

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Earlier this week, Forrester released its inaugural Wave report for Digital Experience Delivery Platforms. In it, the analyst firm took a close look at the 13 most significant software vendors in digital experience delivery, and it did so across 29 criteria.

While Forrester listed no Leaders in its first of the kind report, we’re honored that Adobe was referenced as a “pioneer” among “Strong Performers” and was positioned highest in current offering with “best-of-breed” solutions. We were also placed among the top two vendors when it came to strategy.

In considering Adobe for the report, Forrester focused on Adobe Marketing Cloud, which brings the ability to understand customer context and personalize content delivery. Adobe Marketing Cloud includes a broad set of leading solutions to support digital experience delivery, such as Adobe Experience Manager for web and app experience management; Adobe Campaign for cross-channel campaign management; Adobe Analytics for advanced, real-time web and mobile analytics; Adobe Target for A/B and multivariate testing, targeting and optimization; and Adobe Social for social marketing.

Our Loni Stark took a closer look at the report and the digital experience delivery industry in this post. We encourage you to take a read, and also to download a complimentary copy of the Forrester report here.

Adobe unveils new marketing cloud innovations at Summit London

maxresdefaultToday Adobe kicked off Summit London.  With close to 4000 marketers from around the world and hundreds of leading brands in attendance, this years’ digital marketing conference in Europe focuses on how marketers can take the big leap to reinvent themselves and become digital marketers that embrace data and algorithmic technologies to reach their customers with more meaningful content. During the opening session Brad Rencher, SVP of Digital Marketing, and industry thought leaders are introducing innovations to help marketers through this transformation.

New algorithm advancements across Adobe Marketing Cloud now enable marketers to accurately forecast the outcome of advertising campaigns, maximizing performance and optimizing them in real-time. New capabilities help predict and respond to browsing and purchasing behaviors of visitors to web sites. And, Adobe launched Adobe Marketing Cloud Exchange, a new app marketplace that extends the functionality of all six Adobe Marketing Cloud solutions. The main announcements include:

  • A major update to Adobe’s digital advertising platform, Adobe Media Optimizer, helps marketers increase the performance of search ad campaigns across Google, Yahoo/Bing and other major search engines by up to 25% across desktops and mobile devices. New audience management capabilities allow users to efficiently manage and optimize remarketing lists for Google search ads and with look-alike modeling, marketers can identify new prospects whose characteristics and behaviors are similar to top customers, further extending the reach of each ad campaign. More in the AMO release.
  • A significant new release of Adobe Analytics introduces Live Stream to enable marketers to view sub second, raw customer data and respond in real-time. The live data stream can be broken down to understand micro trends and used in a variety of ways including real-time campaign personalization and insights into live purchasing behaviors. New Decision Trees help predict the most likely decisions a visitor will make while browsing web sites and target them with highly personalized information to complete the purchase of a product or service. More in our Analytics release.
  • Adobe Marketing Cloud Exchange, a core service in Adobe Marketing Cloud, is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies like Google DDM, Microsoft Dynamics CRM, and Tableau. It extends the functionality of Adobe Marketing Cloud, integrates additional data sources, and enhances the master marketing profile. The Exchange hosts over 150 apps, is used by more than 1,200 major brand customers worldwide, and was solely built to serve the needs of digital marketers. View the new marketplace.

All new advancements feature intuitive UIs that are consistent across Adobe solutions and make it easy for marketers to leverage big data across the different marketing channels. To learn more about Marketing Cloud, watch the keynotes live or on-demand or get more information about the more than 80 sessions, visit our Summit EMEA site.

Adobe Launches Year in Review App

Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year.  As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.

Adobe Year in Review App

The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.

The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.

Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.

Download the Adobe 2013 Year in Review app from the iTunes App Store.

Announcing Mobile Services for Adobe Marketing Cloud

It’s been a busy year for us in digital marketing and our momentum with Adobe Marketing Cloud continues. Today, we’re excited to announce Adobe Mobile services for Adobe Marketing Cloud to help marketers better manage, optimize and monetize their mobile apps. Available today through initial integration with Adobe Analytics and Adobe Target, the new cloud-based Adobe Mobile services offer a series of app-centric capabilities including a new user interface for mobile teams, app experience geotargeting (via GPS), and audience testing to maximize the user experience.

Adobe Mobile Services - GPS Data Targeting

With these new services, we’re offering capabilities that drive ROI across mobile apps and eliminate having to integrate multiple point solutions across operating systems, devices, and app stores. Even better is that developers can rapidly deploy Adobe Mobile services and have customers up and running with apps in minutes. Additional support for solutions that provide mobile capabilities including Adobe Campaign and Adobe Experience Manager is expected in 2014. Check out the website for the latest capabilities Adobe Mobile services can offer – including geo-location targeting, app analytics, app optimization, broad platform support, ease of deployment, and data privacy. Also, Adobe’s Ray Pun discusses the app-centric user interface of Adobe Mobile services in his blog post, “Mobile Marketing Just Got Easier” (part one of a three-part series), and the video demo will let you see things in action.

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Additionally, Adobe’s Digital Index team released some new findings around mobile app trends after measuring engagement on apps versus websites for more than 600 brands. Some key takeaways:

  • Compared to those browsing websites, tablet and smartphone users spend 3-4 times more time with apps – with app usage outpacing mobile web visits by an average of 100 minutes per month
  • Android apps are used 40% more often than iOS apps, but iOS apps get twice as much ‘time spent’ per month
  • Banking and investment apps are used 30% more frequently than other apps

The data goes to show that mobile app users are more loyal to brands opposed to those who just visit a brand’s website from their mobile device. Full commentary and findings are available here. And for the latest digital marketing trends and insights, visit the Adobe Digital Index portal on CMO.com.

Follow Adobe Marketing Cloud on our blog, Facebook and Twitter for the latest news and updates!

Adobe 2013 Digital Marketing Optimization Survey: How do you stack up to peers?

We’ve just released the results of our 2013 Digital Marketing Optimization Survey, after compiling data from over 1,800 respondents around the world. Based on the premise that engaging customers online and optimizing their digital experience across channels can mean millions in revenue, the survey was designed to find out if digital marketers are implementing programs to maximize investment or, in some cases, still just talking about it.

Some of the findings are eye-opening, like data showing a majority of the companies surveyed spend 5% or less of their marketing budget on optimization activities. Five percent or less, even though it’s also clear from the data that companies investing more get more in return. For example, companies allocating more than 25% of marketing budgets to optimization are twice as likely to see high conversion rates.

With data like that, it’s logical to ask, “what’s holding companies back”, and almost half of respondents indicated two primary challenges are budget and resources. While companies are starting to invest and advance in digital marketing optimization, there still is much to be done, as indicated by data showing more than half of respondents are unaware of the impact of site search techniques beyond the baseline functionality of keyword matching. Nearly half do not optimize their recommendation strategies and rely significantly on manual updates, with only 18% using an automated approach.  And, even though Adobe Analytics saw a doubling of traffic from mobile devices last year, 45% of marketers still do not have a mobile-optimized site.

The results of the Survey provide insight into areas where digital marketers need to excel – key areas like testing, optimized targeting, leveraging consumer data, social, site search, and automated recommendations.  It doesn’t matter if a company is just getting started with basic optimization practices or mapping out complex strategies to maximize conversion, it’s never been easier – or more necessary – for business to up their game.

To learn more and understand how you compare with your marketing peers around the world, check out our Kevin Lindsay’s post with further details and download the full survey here.

Sifting through Big Data to Predict Holiday 2012 Shopping Activity

Today we made some bold predictions about what the holiday shopping season will look like based on a predictive analysis of Adobe Digital Index data. Specifically, we project that Cyber Monday will be the busiest online shopping day of 2012 reaching $2 billion in sales, growing by 18 percent year-over-year. We’ve leveraged the Adobe Marketing Cloud to sift through big data (more than 150 bil­lion online vis­its to 500+ retail web­sites over the past six years) to understand the shopping patterns informing our forecasts. Want to know exactly how our analysis works? Read more from our Digital Index marketing analyst, Tyler White, here.

Other Digital Index predictions for the season include:

  • Black Friday (November 23) is expected to be the second largest online sales day of 2012 when retailers will see a sales increase of 12 percent, year-over-year.
  • Sales from mobile devices are projected to increase 110 percent this holiday season compared to last year, with sales from tablets constituting 13.5 percent of total sales, more than double that of smartphones (6.5 percent) and other devices such as e-readers (one percent).
  • Out of social media referral sources to retail websites, referrals from Pinterest are expected to grow the most, doubling from seven percent to 14 percent, year-over-year.
  • Despite widespread discounts offered during the Thanksgiving weekend, the best deals will actually be found online the week before Christmas, not on Black Friday or Cyber Monday. The largest price reductions are expected to come on Free Shipping Day.

To view more of our holiday shopping forecasts, check out our infographic for a graphical representation and our new interactive website where you can slice and dice our predictions alongside real-time data throughout the season and compare various retail metrics such as “conversion,” “online sales,” “average price,” “visits” and more by retail segments and product categories within the U.S. and Europe.

Read what The Wall Street Journal, MediaPost, PCWorld and CNN Money are saying about our news. Happy shopping!

 

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