Today, we announced that Adobe Anywhere for videos, first previewed in April at the National Association of Broadcasters tradeshow (NAB), is now available for the immediate relief of video production headaches. Gone are the challenges associated with passing huge files back and forth across the internet between multiple editors working on the same project. Now, team members can work together with centralized media and assets, making it possible for remote editors, motion graphic artists and producers to work jointly on a project from virtually anywhere……in other words, teams can be built on talent, not necessarily location.
Michael Turner, senior vice president of Media Technology and Development at Turner Broadcasting, put things in context when he talked to us about how CNN moves a lot of material in support of video journalism. Just a couple of years ago, providing worldwide access to content as interoperable files was a huge milestone for them. Now they aim to make that access transparent, and Adobe Anywhere will play a key role in achieving that transparency because journalists will be able to engage with content and collaborate on stories seamlessly, regardless of their physical location.
Today’s release of Adobe Anywhere supports the latest versions of Adobe Premiere Pro CC and Adobe Prelude CC that are available as part of Adobe Creative Cloud and were updated today to include 25 new features focused on increased speed and ease of editing.. We expect support for Adobe After Effects CC to be available later in 2013.
You can read the full press release here.
This week, the Adobe video team is at the International Broadcasting Convention (IBC), the largest industry
show for broadcasters and media professionals. The show features more than 1,300 companies that come every year to demonstrate the latest innovations in electronic media and entertainment.
Adobe is showcasing innovative new video technologies that are driving the shift to Adobe video solutions across broadcast ad media industries.
Here are the highlights – straight from the show floor:
Adobe Introduces Adobe Anywhere — New Collaborative Video Platform
- Adobe Anywhere for video is a powerful collaborative workflow platform that empowers teams using Adobe’s professional video tools including Adobe Premiere Pro, to work together across virtually any network, using shared media. To learn more about the reveal of Adobe Anywhere please visit http://www.adobe.com/go/anywhere.
Adobe Gains Rapid Customer Adoption with Leading Broadcasters and Media Organizations
- Adobe is seeing strong momentum for Creative Suite Production Premium adoption across the media industry as broadcasters and global news agencies continue to shift to Premiere Pro CS6. We are proud to power the news rooms of top media organizations in the U.S. and Europe including the Associated Press, Bloomberg, CNN, Grundy UFA and Hearst Television — all of which now use Production Premium as a foundational component of their production workflow.
Adobe Broadens its Ecosystem of Broadcast Partners
- Adobe has expanded its ecosystem of broadcast solution partners and is now working with more than 200 companies to ensure superior, integrated workflows with Creative Suite Production Premium. New partners with an emphasis on media asset management, storage and search include: arvato Systems, Axle Video, Cantemo, Chyron, Dalet, deltatre, Filmpartners, FlavourSys, EVS, Miranda a Belden brand, Nexidia, Pond5, Primestream, PROMISE Technology, Studio Network Solutions (SNS), Sienna, Softron, Square Box Systems and Vizrt.
- Adobe announced a new promotional offer for individuals and organizations that use alternative nonlinear editing solutions such as Apple® Final Cut Pro or Avid® Media Composer and want to switch to Creative Suite® CS6 Production Premium. Qualified purchasers are eligible for 30 percent off Production Premium or 40 percent off annual membership to Adobe Creative Cloud.* More information is here: www.adobe.com/go/premiere_switch.
If you’re at the show this year, Adobe will be demonstrating its entire content creation to delivery video workflow at IBC 2012, at our booth in Hall 7, Stand 7.G27, in the RAI Convention Center, Sept. 7-11 in Amsterdam.