Results tagged “Adobe at Cannes 2012”

Monday at Cannes Lions: Great Conversations with Attendees

We just wrapped up day 2 at Cannes and so far, so great! Yesterday, the festival kicked off with a cocktail sponsored by Adobe, and we got a chance to interview attendees about their thoughts on creativity, Then and Now, and whether or not today’s increasing focus on data is killing or cultivating creativity. Watch highlights from our favorite moments below.

This morning, we hosted a panel to a full house, titled “Is Data ‘Killing or Cultivating Creativity?” The panel was moderated by our SVP of Global Marketing, Ann Lewnes. She was joined by fellow panelists Jon VeinLinus Karlsson, and Jim Stengel who shared their thoughts on how we need to strike a healthy balance between focus on data and our own gut and intuition.  During the panel, scriberia artists illustrated the conversation. Check out the cool scribe illustration below and stay tuned for panel highlights and a full recap, which we’ll post tomorrow.

Scribe illustration of panel created by scriberia artists

Scribe illustration of panel created by scriberia artists

And don’t forget, each day we’re asking you a different question about creativity, Then and Now. Today’s question is, “What’s your competitive edge? Data or Creativity?” Tweet your answer using #ThenAndNow and we’ll feature it on our digital billboards here at the festival. You can also vote in our daily polls on Facebook. Believe it or not, the response to yesterday’s question, “How do you prefer to communicate, through the phone (Then) or Twitter (Now), was tied! 50% of people chose to communicate via phone while 50% chose Twitter.

If you’re at the festival, be sure to stop by the Adobe booth and get your picture taken with the Adobe ampersand as a souvenir of your visit.

Example of a photo souvenir at the Adobe booth

Example of a photo souvenir at the Adobe booth

Signing off for now – more tomorrow! In the meantime, enjoy the highlights below.

Making Our Mark in the Sand at Cannes Lions 2012

It’s hard to believe it’s been a year since Cannes Lions 2011, but we’re so excited to be back this year with a presence that’s our biggest ever at the Cannes Lions festival.

This year, we’re talking about creativity, Then and Now. How has creativity and the creative process changed over the past few decades? Were we more creative in the Mad Men era, or today’s era of Modern Media? How has the increasing focus on data impacted our creative process? Watch our SVP of Global Marketing, Ann Lewnes, along with panelists Jim Stengel, Jon Vein, and Linus Karlsson debate this very subject tomorrow at our seminar, “Is data killing creativity?” at 9:30 a.m. in Theatre Debussy.

This week at Cannes, some of the most talented creative professionals from across the world have come together to celebrate creativity; what better audience to pose our questions to about creativity, Then and Now? We’ll be having this conversation throughout the festival with attendees and our video crew. We’ve also got a booth on the Parvais, where you can get your picture taken as a souvenir of your Cannes visit so be sure to stop by and say hello!

We know not all of you could make it out to the festival this year, and we want to hear your thoughts too. Each day, we’ll be posting a different question about Then and Now on the Adobe Twitter channel. Voice your opinion by tweeting your answer to @Adobe with #ThenAndNow or voting in our Facebook application. We’ll capture the results and showcase them on our digital displays here at the festival!

Stay tuned here for updates from our events each day, including footage from awards ceremonies and interviews with winners of MOFILM, the Young Lions Competition, and the Creative Effectiveness Lions, three award categories that we are sponsoring again this year.

With that, signing off for now. We look forward to continuing the conversation with you throughout the week!

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