Results tagged “Adobe at Sundance”

A Look Back at Adobe in 2012 – Part Two

Our top 12 moments of 2012 countdown continues. We’re closing out the year with the final 6. If you missed part one, you can catch up here.

Moment No. 5 – Cannes LionsData

Our team was back at the Cannes Lions Advertising Festival this year. We centered the conversation around data and creativity, and a look at creativity ‘Then & Now.’ We had the chance to connect with leading creative professionals and marketers, and even an inspiring entrepreneur, Jordan Casey – Europe’s youngest developer.

Moment No. 4 – Digital Marketing Summit

We hosted two Summits this year – one in Salt Lake City, Utah and another in London, England. Both Summits focused on ways customers can better measure, manage and optimize their digital marketing investments. Our Salt Lake City event boasted speakers such as Biz Stone, Arianna Huffington, and the Grammy-winning band, Foster the People. Check out a recap of our favorite moments on our Digital Marketing Summit blog.


Moment No. 3 – Social Media Week

Our CMO, Ann Lewnes, kicked off Social Media Week at Adobe with her keynote, “Confessions of a Digital Marketer.” Throughout the day, we hosted great conversations about the impact of big data on social media with guest speakers Jeremiah Owyang and Susan Etlinger from Altimeter Group, as well as other social practitioners from across the Silicon Valley. Check out our image ‘Bird’s Eye View of Social Media Week,’ and revisit some of the event panels and presentations on our Adobe TV channel.

Moment No. 2 – Sundance Film Festival

At this year’s festival, we had a digital reporting team on the ground capturing all of our favorite moments during Sundance. From our panel, ‘How Technology is Influencing Storytelling and Film,’ to movie premieres and even bus rides around town, Matt Rozen and Meagan Keane reported on the sights and sounds of the festival for all of us who could not be there in person in their ‘Adobe at Sundance’ series.


Moment No. 1 – Connecting With You

Our favorite moments every year revolve around connecting with you, our fans. This year, we’ve expanded the ways we can communicate with you where you are. We’ve introduced our presence on Pinterest and Instagram, and expanded our footprint on LinkedIn.

Thank you all for a great 2012. Here’s to an exciting 2013! From all of us here at Adobe, we wish you the very best in 2013.

Interviews with NEXT Contestants

We were excited to not only be a Leadership sponsor at Sundance 2012, but to also sponsor the NEXT category of films at the festival. NEXT films stretch limited resources to create impactful art and truly embody the spirit of independent filmmaking.

We got a chance to catch some of the talented directors and producers in the NEXT category during Sundance. Watch the video below to hear their thoughts on what it means to be a NEXT category filmmaker. Congratulations to all of the filmmakers for their nominations, and a special congratulations to the category winner, Mike Birbiglia, for “Sleepwalk with Me.

Sundance Panel Highlights: How Technology is Impacting Storytelling and Film

We might be back home from Sundance in sunny California, but the highlights from our trip keep coming! On Friday January 19th, we hosted a panel titled “How Technology is Impacting Storytelling and Film.” The panel featured talented filmmakers and artists such as Vincent Laforet (Revelry, Mobius), Rob Legato (Academy-award winning VFX Supervisor), and Jacob Rosenberg (Waiting for Lightning). Moderated by Sharlto Copley (District 9), the panelists shared how technological advancements have impacted the way they approach filmmaking and shared their biggest lessons for budding filmmakers in the audience.

Watch the highlights below, and the full panel here.

And the winner of the NEXT Category at Sundance is…

Congratulations to Mike Birbiglia, Director of Sleepwalk With Me for winning the Best of NEXT Audience Award at the Sundance Awards. Mike accepted the honor at Saturday’s ceremony, where he provided the audience with some laughs during his acceptance speech (for those of you who don’t know, Mike also happens to be a stand up comedian!).

We were proud to sponsor the NEXT category of films at the Sundance Film Festival, which recognizes and honors impactful films created with limited resources. The films in the NEXT category truly embody the spirit of independent filmmaking, and we’re thrilled to have had the opportunity to sponsor the category.

Congratulations to ALL of the contestants on a job well done. We got to speak to a few contestants during our time at the festival, and will be sharing a highlights video in the coming days here. Stay tuned for more!

Our Last Day at Sundance – Modern Storytelling with Vincent Laforet

Yesterday, we finished up our week long trip to Sundance as a Leadership Sponsor. Sundance gave us a great opportunity to not only meet talented filmmakers and editors who use our tools every day, but have great conversations with fellow attendees who are just as passionate about the art of filmmaking as we are. 

We wrapped up our last day with a deep dive, titled “Modern Storytelling,” with Vincent Laforet. Not only did Vincent share some of his greatest photographs and commercials with an engaged audience, but he also gave candid explanations of stories behind each piece of work, tips on tools, best mobile apps to use for photography, and editing techniques. He shared behind-the-scenes making videos of a few commercials, his techniques and learnings, and lastly, how it all come together in the final product. Thanks to Vincent for his valuable time. You can see more of his work here.

Sundance, it’s been fun. Thanks to all of you who followed our journey along with us on social media. We’ll share a few more videos with you in the coming days, so stay tuned.

Until next year…!

Day 3 at Sundance – What’s the Talk on the Street?

On Day 3 here at Sundance we focused on gathering feedback from attendees on Main Street. Folks shared with us the best Sundance moments so far, their favorite Adobe products (!), and what the future of digital looks like to them. Saturday included quite the snowstorm, so many thanks to our video crew and all the people who stopped by to speak with us! Check out the video below (I have to say my favorite interviewee was the guy in the kilt who was braving the cold!).

In addition, we have a few special congratulations to shout:

  • Julia Pott, an Adobe Design Achievement Award (ADAA) 2011 Animation Finalist, was accepted into the 2012 Sundance Film Festival Short Film Program for her work, “Belly.” Julia has created an exceptional coming-of-age animated film. Julia, the Adobe teams wish you the very best at your screening during the festival!
  • Also congratulations to Columbia University and UCLA on the acceptance of their alumni, student and faculty films to Sundance. Columbia has an amazing 14 films from their alumni, students and faculty screening at Sundance. Three of the films are part of the Adobe sponsored NEXT Category.

Next up for Adobe at Sundance: a case study on Wednesday with Vincent Laforet on modern storytelling. Stay tuned here as we’ll provide a recap.


Welcome to Sundance Film Festival 2012!

Finally the Adobe teams are arriving in Utah for this year’s Sundance Film Festival! Jumping around on the free shuttles (Wow — all free? Yes, indeed. Thanks Park City), finding our way from the Egyptian Theater on Main Street (iconic image below the video), to the Sundance Film Fest HQ, we’ve already met loads of people uber-excited for this year. We met the kind folks from Indiewire who invited us to a party (though other engagements, sadly, kept us from attending). We also met two guys from Canada who, seeing our Adobe logos, lauded After Effects and Production Premium – that was a nice little pick me up for the team. We of course got some footage of that.

Then we made our way over to Eccles Theatre for the Day 1 Screening of The Queen of Versailles where the crowd was buzzing with excitement. Robert Redford kicked off the screening,  noting his vision for Sundance and support for independent filmmakers. The documentary itself was fascinating, capturing David Siegel and Jacqueline Siegel’s story of riches to “rags.”

We ended our night at the Day 1 Party, bumping to some good music and meeting some fun fellow attendees.

We put together this teaser video of what you can expect to see over the next few days – check back tomorrow. It’s Friday morning, snowing a ton, and word on the street is that today is the real kick-off. Come back daily for the next episode, yes?

Is the Egyptian Theater the 1st venue ever used by Sundance? I think it is…but let us know in the comments!

We’re uploading all of our photos over at Facebook, so be sure to check back in regularly. Hopefully we’ll have some cool celeb sightings to share!

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