Results tagged “Adobe at SXSW”

Day 2 at SXSW – All About Digital Marketing

On Day 2 at SXSW Interactive, we switched gears from the conversations we had about creativity on day 1 to talk all about digital marketing.

We started off the day with a demo and vision of Adobe’s Marketing Cloud, where the audience got to see the cloud in action.

Then, we hosted a lively debate to a packed house on the subject, “Is Marketing B.S.?” Moderated by Mashable‘s Todd Wasserman, our panelists, which included BJ Mendelson, Thor Muller, Jeff Feldman, and Christian Waitzinger, shared their opinions about social marketing and advertising, the intersection of marketing with customer support, social media ROI, and more. To wrap up the day, the audience got a good laugh with comedian Baratunde Thurston, who took the stage right after the panel to provide a comedic recap of the debate. You can catch our favorite moments from the day in the video below.

And of course, thanks to everyone who helped us drive a conversation around #AdobeSXSW throughout the festival. For each mention of our hashtag, we donated $1 to STEM to STEAM, a movement that integrates art and science into education curriculum. We’re still tallying the final numbers and will share with you once we have them!

It was great to meet everyone at SXSW. Thanks for coming out; we hope you had a safe journey back home. See you next year!

Creative Camp at SXSW – That’s a Wrap

Paul Trani in his demo

Paul Trani in his demo

Our Creative Camp at this year’s SXSW Interactive has officially come to a close. It was a great day filled with rich content and good conversations with attendees. Here’s a quick recap of the day’s highlights.

We started off the day with our tradition, the 5th annual bacon breakfast. You can’t start a productive day without a good breakfast, right? Then, worldwide evangelist Paul Trani jumped into the latest tools and services available in the Adobe Creative Cloud. Paul showed us how individuals and teams can create and collaborate in the Cloud. Then, he showed us how easily we can add animation and interactivity with Edge Animate.

Then, Product Manager Jacob Surber shared the development principles behind the creation of Adobe Edge Reflow. Jacob showed us all the iterations of Reflow’s UI, starting with today and going backwards all the way to the beginning.

Next, we hosted a panel on the realities and challenges of responsive design today with talented panelists: Sophie ShepherdTrent Walton, and Emily Wengert.

Panel on responsive design

Panel on responsive design

Last, Adobe’s Alex Morris presented a session on the “Content shaped elephant in the room.” How can web designers think content first, while reflecting the intent of your message?

Highlight of the day? Probably Jacob’s shirt, “Friends don’t let friends fix widths.”

Catch all the highlights in the video below and pictures from our events here.

Conversation for a Cause at SXSW 2013

Conversation for a CauseSXSW attendees: let’s talk about the intersection of creativity with data at this year’s festival. Starting March 4th through March 12th, we’ll hold the conversation on Twitter and Instagram with questions such as “Is data killing creativity?” or “Are you a data geek, creative pro, or both?”

Follow us @Adobe for the questions to answer and reply using #AdobeSXSW. Also, take pictures of images that inspire your creativity at SXSW and post to Instagram using #AdobeSXSW. For every mention of #AdobeSXSW on Twitter and Instagram, we will donate $1 up to $10,000 (!) to STEM to STEAM, an initiative focused on integrating art and science into education curricula to prepare the next generation for success.

Will you join our conversation for a cause? Let us know in the comments.

In addition, we will be hosting two days of SXSW sessions focused on the Adobe Creative Cloud, Edge tools and services, and myths about digital marketing. Get a full summary of what we’ll be up to here and mark your calendars with our Eventbrite invitations:

See you there!

Edge Reflow & the Creative Camp at SXSW Interactive

ReflowLast week we launched the first Edge Reflow Preview and several other key releases of our Edge Tools into the Creative Cloud. We are showcasing Reflow at SXSW Interactive at our Creative Camp on Sunday, March 10th. Come and join Product Manager Jacob Surber to share insights on how we created Edge Reflow here. There will be even more sessions and panels and you can see the Adobe Creative Cloud in action with the latest tools and services that let you create content for the modern web – go and check out the entire line up of the Camp Day here.

We look forward to seeing you there! Follow us @Adobe and @Reflow leading up to and during the Interactive festival, and join the conversation with #AdobeSXSW.

SXSW 2012 PanelPicker Community Voting Ends Friday- Vote for Adobe

It’s that time again, when SXSW asks the public to vote for their favorite panel topics for the next SXSW Interactive event in San Antonio, Texas. Adobe has three panel topics selected for the SXSW PanelPicker this year and we need your votes to convince SXSW to put our panels on the schedule.

Please show us your support by selecting our panel topics, which range from interaction design to digital advertising on tablets to the accessibility of digital broadcast video.

A complete listing of Adobe’s proposed topics for SXSW can be found here, but here’s a quick look at the titles:

  • Mickey’s 10 Commandments of Interaction Design
  • How Tablet Magazine Advertising Engages Readers
  • The Future of Access to Digital Broadcast Video

We are excited about getting another chance to participate in SXSW Interactive and hope to get your votes!

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