Results tagged “Adobe DPS”

Adobe DPS announces strong readership metrics, free license to .folio file spec

Adobe DPS Metrics

Today, Adobe made several announcements about the Adobe® Digital Publishing Suite (DPS) – where it is today and where it’s heading. And the news is exciting. With more than 150 million digital publications built with DPS downloaded – some 80% of all digital issues on mobile devices – DPS has been changing the way publishers and companies connect to their readers and customers around the world.

And even better, we’re offering a free license to our .folio format for digital magazines in 2014. This free license will enable any newsstand licensee to implement its own .folio viewer and increase the availability of DPS magazine apps.

For full details, take a look at the announcement on the Adobe Digital Publishing blog.

One Hundred Million

100millionDPS

It’s a big number……more than twice the number of US households that have a pet dog and five times more than the distance in miles between stars in the sky.  And today Adobe can proudly claim a 100 million milestone: in a little over the past 2 years, Adobe Digital Publishing Suite (DPS) has driven 100 million digital publication downloads, including magazines, newspapers, corporate publications and apps.

Superstar publishers like Fast Company, Hearst Corporation, National Geographic, Martha Stewart Living Omnimedia, Rodale, Scientific American and Time Inc. as well as newcomers like F+W Media/Interweave, Foreign Affairs and The New Republic are using DPS to publish digital editions of their publications.   Additionally, the rapid adoption of tablet devices (Pew Research Center reports that a third of American adults own a tablet), has well-known brands like Renault, Sotheby’s International Realty, Stryker, and U.S. Soccer using Digital Publishing Suite to power their brands’ mobile applications.  Continuous innovation is empowering publishers and brands to drive readership, commerce and customer loyalty while tablets and smartphones have become new mediums for publishers of every type of content.

The growth of brands and corporations using Digital Publishing Suite to accelerate their mobile marketing has increased 30% in the last 6 months alone. From sales tools and training materials to brand engagement, retail catalogs and customer communications, businesses are using mobile devices to engage their customers and shoppers with immersive, interactive apps.  David Granger, editor in chief of Esquire, told us that since they started using Adobe Digital Publishing Suite, they’ve been able to do more funny stuff and crazy interactivity in a stable environment while Wendy Purvey, CMO of Sotheby’s International Realty Affiliates LLC mentioned lower production costs and the ability to deliver brand messages to clientele in a unique way as key features of working with DPS.

You can read today’s full press release here or more on the Digital Publishing Suite blog.

For more detailed information about product features, pricing and language versions, please visit

www.adobe.com/digitalpublishing

Connect with the team on Facebook at www.facebook.com/adobedigitalpub and on Twitter at www.twitter.com/adobedigitalpub.

Adobe Digital Publishing Summit 2012

Capture.PN7GToday, Adobe is hosting its annual Digital Publishing Summit in New York City. Currently, the DPS team is live blogging from the event here. At the Summit, Adobe announced the next generation of digital publishing features including Content Viewer for iPhone, social sharing, expanded font licensing and enhanced integration with Adobe Creative Suite 6. These new features allow traditional media publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital media. See the full announcement here and participate in the live blog at http://blogs.adobe.com/dpsnyc2012/.

Top grossing apps built with Digital Publishing Suite

The results are in. Apps built with Digital Publishing Suite topped the charts in Apple’s Top Grossing Apps list after the 2011 holiday season. Congratulations to our customers for their success. The fact that Digital Publishing Suite was used to develop and monetize 14 out of the top 20 apps is evidence that it is becoming the standard platform for publishing digital publications and monetizing digital publications across the iPad and Android tablets like the Samsung Galaxy or the Kindle Fire.

Check out  the Digital Publishing Suite publications that made the top 20 highest grossing apps through Apple Newsstand at the end of December.

  • New Yorker Magazine
  • Men’s Health
  • National Geographic
  • GQ
  • Consumer Reports
  • Wired
  • Martha Stewart
  • Glamour
  • Runner’s World
  • Vanity Fair for iPad
  • Self
  • Women’s Health
  • Prevention
  • Golf Digest

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Discoverability Through Newsstands

Apple and Kindle Fire Newsstands push publications to the top of the stack, allowing potential readers to peruse the digital newsstand shelves and enable easy purchase of their favorite titles. Using Digital Publishing Suite, publishers can build newsstand-enabled applications that get noticed by content buyers and ultimately drive greater digital circulation.  This then leads to other monetization opportunities for even greater digital revenue streams in the future.

Cross Selling Through a Custom Store

Readers who have purchased a digital publication are often highly engaged with your brand and interested in consuming and purchasing related content. For example, check out the new custom HTML store available in The New Yorker application.  Built with Digital Publishing Suite, The New Yorker application is using a highly designed in-app store to merchandise related content including back issues of the magazine as well as supplemental anthologies.  Not only is Conde Nast able to use Digital Publishing Suite to capitalize on newsstand to get their app noticed and sell digital subscriptions, they can also start to branch into other revenue streams by creating a focused shopping experience within their application.  In essence, Conde Nast is turning readers into consumers of content.  However you slice it, Digital Publishing Suite is giving publishers the capability to build their digital business.

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