Day 1 of Adobe MAX wrapped up yesterday with a lot of buzz and news. We kicked things off in the morning with our keynote session, “A Creative Evolution.” We announced a slew of news as well, including all-new updates to our Creative Cloud apps – Photoshop, Illustrator, After Effects, Edge Tools & Services, and more! If you missed the keynote, watch the playback available here or catch the community-curated version captured in Storify by MAX attendee, @GayaneAdourian.
Even more exciting, we shared an early look at a number of new explorations:
- Project Mighty – A Creative Cloud pen
- Project Napolean – Complementary to Mighty, Napolean is a digital ruler designed to bring back some of the feeling of drawing with analog tools like the t-square and triangle
- Project Context – Reimagines the editorial room for publishers
For more on MAX, join the #AdobeMAX conversation.
SXSW attendees: let’s talk about the intersection of creativity with data at this year’s festival. Starting March 4th through March 12th, we’ll hold the conversation on Twitter and Instagram with questions such as “Is data killing creativity?” or “Are you a data geek, creative pro, or both?”
Follow us @Adobe for the questions to answer and reply using #AdobeSXSW. Also, take pictures of images that inspire your creativity at SXSW and post to Instagram using #AdobeSXSW. For every mention of #AdobeSXSW on Twitter and Instagram, we will donate $1 up to $10,000 (!) to STEM to STEAM, an initiative focused on integrating art and science into education curricula to prepare the next generation for success.
Will you join our conversation for a cause? Let us know in the comments.
In addition, we will be hosting two days of SXSW sessions focused on the Adobe Creative Cloud, Edge tools and services, and myths about digital marketing. Get a full summary of what we’ll be up to here and mark your calendars with our Eventbrite invitations:
See you there!
Last week we launched the first Edge Reflow Preview and several other key releases of our Edge Tools into the Creative Cloud. We are showcasing Reflow at SXSW Interactive at our Creative Camp on Sunday, March 10th. Come and join Product Manager Jacob Surber to share insights on how we created Edge Reflow here. There will be even more sessions and panels and you can see the Adobe Creative Cloud in action with the latest tools and services that let you create content for the modern web – go and check out the entire line up of the Camp Day here.
We look forward to seeing you there! Follow us @Adobe and @Reflow leading up to and during the Interactive festival, and join the conversation with #AdobeSXSW.
Where do web designers, developers, and social marketers all come together? SXSW 2013, of course. Come join us this year for 2 days of jam-packed sessions about the latest tools and services that allow you to create content for the modern web and how digital marketing innovations help debunk some of the most controversial marketing myths. People can’t trust marketers? Preposterous.
Our Creative Camp will be on Sunday, March 10th. Join us for a full day of sessions about all of the powerful things you can accomplish with Adobe’s Edge tools and services and an overview of what’s new in Adobe Creative Cloud. Your favorite presenters like evangelist Paul Trani and product managers Jacob Surber and Alex Morris will be there to host the sessions and answer your questions. You will also get to watch a panel of talented panelists, including Sophie Shepherd, Trent Walton, and Emily Wengert, who will discuss the challenges they have faced as more projects begin incorporating responsive design. View the agenda and mark your calendars here.
Marketing is BS. Social marketing is worthless. These are the myths we have been hearing about marketing for years. During our Marketing Camp on March 11th, we will switch gears to talk about how today’s digital marketing campaigns are rooted in hard numbers and data-driven insights that allow marketers to prove the value of their marketing efforts in a way that they were never able to accomplish in the past. First, our team will give attendees an overview of the Adobe Marketing Cloud and how it helps marketers accomplish their goals. Next, a panel of digital marketers will debate the a common myth, “Marketing is BS,” and discuss the biggest challenges facing marketers today. To finish up the day, we’ll have a special performance on Tuesday by comedian Baratunde Thurston, who will recap our discussions about marketing myths. View the agenda and mark your calendars here.
Follow us @Adobe and @Reflow leading up to and during the festival, and join the conversation with #AdobeSXSW.
See you there!
Delivering on its promise to build the best HTML5 tools in the world, Adobe today announced a new collection for web designers and developers called Edge Tools & Services that are immediately available in Adobe Creative Cloud. The new collection is for creating beautiful mobile-ready content and apps using the latest Web technologies including HTML5 and beyond. Comprised of intuitive,task-focused tools and services, the collection works well individually, together and even with other tools! Learn more about today’s announcements on our Digital Media blog.
Adobe will be on the road showcasing them all over the next several weeks during its worldwide “Create the Web” tour.
Check out John Nack’s blog where there is a video of Adobe VP Paul Gubbay showing off early looks at some technology that will help designers and developers create better HTML5 animations:
Included are demos of:
- Animating in the new Adobe Edge app (on Adobe Labs)
- Turning that output into an app using PhoneGap
- Using Flash Professional to export animation as HTML
- Running CSS Shaders in WebKit
- Enabling “liquid layout” from InDesign
Go to John’s blog now and watch.
Also, check out a recording of last week’s Financial Analyst meeting to see where these demos were intially shown and to understand how they fit into Adobe strategy moving forward.
At our recent MAX conference, we announced the Adobe Creative Cloud – a groundbreaking initative that we believe will radically redefine the creative process. We’re excited about this new offering – it brings immense value to our customers allowing them to continue creating amazing things in whatever environment they choose.
The Adobe Creative Cloud consists of:
- Desktop Applications — Every tool that is currently in Adobe Creative Suite Master Collection, such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects®, as well as innovative new tools that are currently in beta, such as Adobe Edge and Muse.
- Touch Apps – Starting with the six Adobe Touch Apps announced at MAX , 2011 – Adobe Collage, Adobe Kuler, Photoshop Touch, Adobe Debut, Adobe Proto and Adobe Ideas.
- Services – A version of Adobe’s Digital Publishing Suite for delivering interactive publications on tablets, a tier of Adobe Business Catalyst for building and managing websites, and access to cloud-based fonts for website design from our acquisition of Typekit.
- Community –Collaboration features that allow members to share their creative work with other Creative Cloud members and forums to discuss and inspire new ideas.
We are excited to announce that membership to the Adobe Creative Cloud will be available in the first half of 2012 at a price of $49.99 per month for individuals and $69.99 per month per seat for workgroups, both for an annual plan.
Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.
For customers who prefer to remain on the current licensing model, we will continue to offer our individual point products and Adobe Creative Suite editions as perpetual licenses. With regards to upgrades, we are changing our policy for perpetual license customers. In order to qualify for upgrade pricing when CS6 releases, customers will need to be on the latest version of our software (either CS5 or CS5.5 editions). If our customers are not yet on those versions, we’re offering a 20% discount through December 31, 2011 which will qualify them for upgrade pricing when we release CS6.
There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows. I’m very excited about what this means for Adobe and our customers and look forward to providing the latest tools and services that enable them to express their creativity in new ways.
Adobe Edge, our new HTML5 web motion and interaction design tool, was released as a public preview yesterday. In the first 24 hours, it has been downloaded more than 50,000 times — pretty, pretty good for a development tool! Response has been great so far, from the community and the pundits, although I suppose it wouldn’t be an Adobe product launch if you didn’t get some florid commentary from the fan-bois, as John Nack notes in his post.
We also launched the Expressive Web, showcasing the features and functionality that HTML5 and CSS3 can bring to the modern web. Look for future Edge updates as we integrate new features over the next few months, with commercial release slated for 2012.