Today, on Digital Learning Day, I am thrilled to announce that Adobe continues to do great work with Globaloria; a national program that teaches kids how to design and program their own games using Adobe Flash. As a way to celebrate Digital Learning Day and help make digital literacy a reality for more students, the Adobe Foundation will match 100% of donations, up to $50,000. Click here to donate.
With funding from the Adobe Foundation and others, Globaloria will continue to support the advancement of digital literacy for 1,100 underserved youth in seven schools and two community centers in Silicon Valley. These funds will also enable the World Wide Workshop, an organization that develops applications for learning with technology, and the creators of Globaloria, to expand to more than 3,000 youth across the Valley in 2013.
Digital literacy is the new fluency. Help us make sure that all students have a chance to thrive. Donate now: http://www.globaloria.org/Adobe.
Steve was a unique visionary and his influence as a technology innovator will be sorely missed. This is a sad day for the entire industry, and we offer our deepest sympathy to his family.
Below are thoughts from John Warnock and Chuck Geschke, Adobe co-founders and co-chairmen of the board:
“We met Steve Jobs about 3 months after we started Adobe. He called us and said: ‘I hear you guys are doing great things – can we meet?’ He came over to our tiny office in Mountain View and saw the early stages of PostScript. He got the concept immediately and we started about 5 months of negotiations over our first contract. Apple invested $2.5 million into Adobe and gave us an advance on royalties. This allowed us to help Apple build the first LaserWriter. Without Steve’s vision and incredible willingness to take risk, Adobe would not be what it is today. We owe an enormous debt to Steve and his vision.
We have always had great admiration and respect for Steve. The world is a better place because of him, and his absence will leave a huge hole in the world of technology.
We will miss him greatly.”
We recently spoke with Sairam Rangachari, senior vice president of products and innovation at optionsXpress and he told us about their goal to develop an entirely new type of trading platform.
With the Adobe Flash Platform, optionsXpress created Xtend, an all-inclusive trading console that employs the same award-winning, back-end technology as the optionsXpress web-based platform. Xtend—which investors can access easily from virtually any computer operating system and digital device—offers traders convenient access to active stock, options, and futures information for improved decision making and trading outcomes. Xtend is a dynamic, downloadable desktop app widget that offers a wide range of unique features and expert-quality research tools. Learn more here.
This week, the Federal Trade Commission (FTC) issued a preliminary staff report that proposes a framework to balance the privacy interests of consumers with innovation to develop beneficial products and services.
Adobe would support and participate in any industry initiative to foster clear, meaningful, and persistent choice regarding online tracking for purposes that are not obvious in context or commonly accepted, as described in the FTC report. This includes the “tracking” of user preferences by third parties for advertising purposes using local storage capabilities (such as Flash Local Shared Objects, often referred to as “Flash cookies” in the public and confused with Web browser cookies), which were not designed for this purpose. Adobe has repeatedly stated publicly that we condemn such practices because they clearly circumvent the user’s expressed choice. The public comment Adobe submitted in preparation for the FTC’s second privacy roundtable discussion, which took place on January 28, 2010, reflects our position.
Adobe recently commissioned a study to follow up on the findings about misuses of Flash Player local storage that were detailed in a research paper released by the University of California at Berkeley in 2009. The new study, performed by a reputable university and a non-profit privacy organization, is designed to determine how prevalent the use of Flash Player local storage to respawn browser cookies is in light of all the publicity on this topic over the last year. Results from the study are promising and show that respawning is negligible on the Web today. The study is expected to be released before the end of the year.
Adobe recognizes the importance of protecting user privacy and continuously works on new ways to help ensure the consumer’s right to privacy. As an example, Flash Player 10.1, released in June 2010, supports the private browsing mode found in many browsers, which allows users to browse the Web without storing any browsing history on the user’s computer, including local storage data. Among other improvements, Adobe is also working with the browser developers to better coordinate local storage management with browser privacy management settings. Today, Google Chrome already provides access to Flash Player local storage settings from within the browser’s privacy controls. Adobe anticipates that future versions of Google Chrome and other browsers will include the ability for users to view and clear their local storage data directly through the browser privacy management interface.
MeMe Jacobs Rasmussen
Chief Privacy Officer
Adobe Systems Incorporated
In a recent conversation, Carl Houghton, the vice president of strategic initiatives at ISS told us that the Adobe Flash Platform is an essential component of his company’s ability to quickly develop powerful applications that help the U.S. military coordinate critical information on the battlefield, in war rooms, and in Congress.
Houghton says that the advanced development tools in the Adobe software helped cut RIA development time by six months. The RIAs help military leaders securely share information across a variety of platforms and devices, and the reliable online and offline access to information enhances agencies’ ability to collaborate efficiently and effectively. Most importantly, the applications bring a new level of engagement with information with advanced data visualization, which helps users better understand the information they’re viewing and make better, more strategic decisions. Click here for more.
On Saturday Oct. 30 from 12:00-3:00pm ET Jon Stewart, Stephen Colbert and fans from across the country of Comedy Central’s “The Daily Show” and “The Colbert Report” will gather on the National Mall in Washington DC for the Rally to Restore Sanity and/or Fear, an event Stewart says is “for the people who’ve been too busy to go to rallies — not so much the Silent Majority as the Busy Majority.”
Interested in tuning in, but can’t make it to the National Mall? The Rally and March will be streamed live on Comedy Central using the Adobe Flash Platform. Viewers can also catch the action live on their Android 2.2 “froyo” enabled device, using Flash Player 10.1.
Learn more about live streaming with the Flash Platform here and Flash Player 10.1 for Android here.
Today Adobe announced that we have signed a definitive agreement to launch a public tender offer to acquire all of the publicly held registered shares of Day Software, a market leader in next-generation Web Content Management (WCM), based in Basel, Switzerland.
This acquisition represents a significant market opportunity for Adobe to help organizations transform themselves by enabling them to create, manage, distribute and monetize content while optimizing the web experience for their customers. With the addition of Day to our enterprise portfolio, we will now be able to deliver on our vision of the web as the hub of customer interaction and help our customers create greater differentiation and brand loyalty.
The combination of Day’s next-generation WCM software with Adobe’s enterprise solutions for delivering rich experiences, establishes a platform for our customers to transform their online experiences. The addition of Day’s Web Content Management, Digital Asset Management and Social Collaboration solutions to our customer experience management portfolio (including LiveCycle, Adobe Connect and Flash Platform in the enterprise) will help customers realize the full potential of the web in acquiring, servicing and retaining their customers, without disrupting their existing IT infrastructures.
For more information see the press release and visit Adobe.com and Day.com.
With dozens of tablets and new smartphones coming to market over the coming weeks and months, developers want to know how to deploy and monetize their apps across screens without having to rewrite apps for every platform and device – from smartphones, to tablets, netbooks, televisions, and others. Check out new videos just posted to the Flash Platform blog that give an update on mobile apps and the breadth of Flash content on the Web available on exciting new devices, like the upcoming Dell tablet.
Interesting report published this morning by SoDA (the Society of Digital Agencies) about the current state of the digital marketing industry — increase in online marketing spending, new and emerging trends, as well as uptick in jobs in 2010.
Surveying more than 1,000 industry professionals — with more than 30% of those surveyed from traditional ad agencies and corporate brands — the 2010 Digital Marketing Outlook also reveals the most sought after technical skill sets.
- Adobe Dreamweaver and Adobe Flash dominating along with other popular technologies like HTML, CSS, ActionScript, WordPress and Drupal.
- 75 percent of survey respondents indicating Adobe Flash as the most important tool for their organization
- Flash remaining the No. 1 skill that nearly 80 percent of respondents will look for when hiring new staff this year
- More than 50 percent say Microsoft Silverlight is not used in their organizations while only seven percent consider it an important technology
The full report can be viewed here.