Results tagged “Adobe marketing cloud”

Adobe Launches Year in Review App

Today, we released a new 2013 Adobe Year in Review app that provides an interactive recap of Adobe’s highlights last year.  As CFO, most of the documents I oversee aren’t all that exciting – 10-K’s and 10-Q’s are important, but they aren’t bedtime reading. With this app, produced using Adobe Digital Publishing Suite (DPS), I’m finally able to tap some of the cool technology we provide to our customers to tell our own business story.

Adobe Year in Review App

The Year in Review app highlights our performance in 2013 and our vision around Creative Cloud and Adobe Marketing Cloud— including the new connections we’re making between our content creation technologies and our digital marketing solutions.

The app includes video and interactivity to bring the numbers and data to life—along with providing information about Adobe’s strategy, exciting customer case studies and our efforts with corporate social responsibility programs.

Because this is a mobile app, we’re also able to engage our stakeholders wherever they are, including customers, employees, partners, investors and analysts. Additionally, because the app is integrated with Adobe Analytics, part of Adobe Marketing Cloud, we’ll be able to see how the content and interactivity is resonating with our stakeholders.

Download the Adobe 2013 Year in Review app from the iTunes App Store.

Adobe Campaign and Adobe Experience Manager: Like Chocolate and Peanut Butter

Last year was an exciting year for the technology industry, and even more so for the digital marketing space. The amount of competitive energy, consolidation, and innovation that has been happening has been remarkable.

As we kick off 2014, we at Adobe are wasting no time in announcing the momentum we have gained since the acquisition of Neolane and the rebranding of Adobe Campaign. In November we discussed our new simplified pricing and packaging strategy with you. Now comes the next step in our journey in the Adobe Marketing Cloud, product enhancements to Adobe Campaign.

Today at NRF we announced the latest release of Adobe Campaign, which will provide marketers more scale and sophistication for their cross-channel marketing programs.

In this release we are also very excited to join forces with the rock stars from Adobe Experience Manager, as we now offer first level integration between it and Adobe Campaign. When you think about the specific areas that Adobe Campaign will be integrating within the Adobe Marketing Cloud, most of our customers along with analysts and press feel it’s a no brainer that we start by focusing on the integration with Experience Manager.

As many of you know, Adobe Experience Manager is a world-class web experience management solution, and a Leader in the most recent, relevant Gartner and Forrester reports. Adobe Campaign is a Leader in cross-channel campaign management in Forrester.

It’s all about combining the chocolate of great content with the peanut butter of cross-channel customer engagement. It’s about personalizing content for every customer, and delivering that at the right time, in the most appropriate way that drives customer loyalty. We feel this combination of capabilities is very unique in the market.

Regardless of industry, it has always been a major challenge for marketing organizations to create high quality content, and utilize that content all within the same marketing tools. Typically, marketers are forced to work with outside agencies or disparate organizations using manual processes, or attempt to leverage external content management systems that do not allow them execute messages, or easily make changes.

Adobe has addressed this problem by allowing a marketer to simply create an email for example, using templates, embed dynamic personalization fields into that content, publish the content, and execute that content across multiple channels all within a few clicks. This greatly reduces the time it takes marketers to engage in conversations with customers, and drives marketing effectiveness and brand consistency.

In addition to the integration of Adobe Campaign and Experience Manger within the Marketing Cloud, the latest release of Adobe Campaign also features:

  • Real-time marketing and scalability enhancements
  • Improvements in distributed marketing for local entities
  • Reporting enhancements for transactional messaging
  • German language support
  • More technical platform enhancements

Interested in learning more? Visit the Adobe Campaign page and check out our new explainer video. Look for more updates from us soon, and we hope to see you at Adobe Summit, where we promise you a lot more chocolate and peanut butter!

This post was previously published on the Adobe Digital Marketing blog on January 14, 2014.

 

Announcing Mobile Services for Adobe Marketing Cloud

It’s been a busy year for us in digital marketing and our momentum with Adobe Marketing Cloud continues. Today, we’re excited to announce Adobe Mobile services for Adobe Marketing Cloud to help marketers better manage, optimize and monetize their mobile apps. Available today through initial integration with Adobe Analytics and Adobe Target, the new cloud-based Adobe Mobile services offer a series of app-centric capabilities including a new user interface for mobile teams, app experience geotargeting (via GPS), and audience testing to maximize the user experience.

Adobe Mobile Services - GPS Data Targeting

With these new services, we’re offering capabilities that drive ROI across mobile apps and eliminate having to integrate multiple point solutions across operating systems, devices, and app stores. Even better is that developers can rapidly deploy Adobe Mobile services and have customers up and running with apps in minutes. Additional support for solutions that provide mobile capabilities including Adobe Campaign and Adobe Experience Manager is expected in 2014. Check out the website for the latest capabilities Adobe Mobile services can offer – including geo-location targeting, app analytics, app optimization, broad platform support, ease of deployment, and data privacy. Also, Adobe’s Ray Pun discusses the app-centric user interface of Adobe Mobile services in his blog post, “Mobile Marketing Just Got Easier” (part one of a three-part series), and the video demo will let you see things in action.

AMBlog2

Additionally, Adobe’s Digital Index team released some new findings around mobile app trends after measuring engagement on apps versus websites for more than 600 brands. Some key takeaways:

  • Compared to those browsing websites, tablet and smartphone users spend 3-4 times more time with apps – with app usage outpacing mobile web visits by an average of 100 minutes per month
  • Android apps are used 40% more often than iOS apps, but iOS apps get twice as much ‘time spent’ per month
  • Banking and investment apps are used 30% more frequently than other apps

The data goes to show that mobile app users are more loyal to brands opposed to those who just visit a brand’s website from their mobile device. Full commentary and findings are available here. And for the latest digital marketing trends and insights, visit the Adobe Digital Index portal on CMO.com.

Follow Adobe Marketing Cloud on our blog, Facebook and Twitter for the latest news and updates!

The New Adobe Target – Live!

The ability to test offers and target digital content just got easier for marketers. Today we released our newest version of Adobe Target—part of Adobe Marketing Cloud. We’re really excited about Adobe Target’s new features: easy deployment; step-by-step workflow; visual experience composer; and our integrated custom audience library. Customers will now access Adobe Target through their Marketing Cloud login, which will not only allow users to access all their Adobe digital marketing solutions, but also gives them a great environment in which they can collaborate with peers and share their optimization successes.

Visual Composer - Image Swap

Whether you’re an existing Adobe Target customer or just starting to look into increasing the impact of digital through optimization, we encourage you to learn more. You can browse some of the resources on our website or check out the new interface through an interactive tour. If you’re an existing customer, you will have received a special notification—including an invitation to a webinar taking place tomorrow, Oct. 2, at 10am PDT.

We look forward to continuing the conversation as you dive into the new version or have questions as you’re learning more about the solution. Leave a comment or follow and ping us on Twitter @AdobeTarget.

KEEP CALM and optimize on!

Note: This was previously posted on the Adobe Digital Marketing blog on October 2.

Neolane is now Adobe Campaign

Over the last two months we have been hard at work integrating the former Neolane operations, product, and customer base into the Adobe Digital Marketing business. Today, I am happy to announce the official launch of the sixth solution in the Adobe Marketing Cloud – Adobe Campaign.Adobe Campaign

As part of the Adobe Marketing Cloud, we join the other five solutions – Analytics, Target, Social, Experience Manager, and Media Optimizer – in redefining marketing in a world of digital primacy. Like the other five solutions, the name is simple, clear and very self-explanatory.

Adobe Campaign is a world-class, cross channel campaign management solution that powers marketers as they harness the intelligence of an integrated customer profile to build meaningful relationships with their customers, deliver relevant offers and messages, and orchestrate great experiences – in real-time; all through an open and flexible architecture.

For our clients nothing changes. Thank you for your trust, support, and feedback. I have enjoyed connecting with many of you over the last two months sharing our plans and receiving your feedback. We will continue to do that. Your existing support infrastructure and personnel from technical support, account management, R&D, and professional services will still be involved and continue to deliver value to you. But with this launch comes another great detail: the incredible strength of the Adobe brand, commitment to service, and integration capabilities with the industry’s most complete set of marketing technologies in the Adobe Marketing Cloud.

Adobe continues to aggressively invest in the former Neolane technology in a number of ways – by giving us access to: a) top notch engineering talent; b) an innovative and visionary marketing cloud; and c) Adobe labs that will help us accelerate innovation much faster than we could in our previous iteration. This is an expression of intent and the reimagining of the future of marketing technology. Over the course of the next few months we will share our roadmap and integration plans but in the near term, let me share some core concepts that are top of mind for us.

  • Enhanced collaboration across the marketing organization. As marketing organizations transform and add new skills, archetypes, and ecosystems, collaboration, optimization, and integration become critical to success. But old school resource and project workflow environments have failed to support marketing’s needs.
  • Truly integrating digital behavior with the customer profile. For the past 10 years, many firms have promised the integration of a consumer’s digital behavior with their “offline” actions. Few have delivered. And this gets more complicated as you think about new data types – social, interaction, loyalty, and much more.
  • Linking the content and execution value chains. As marketers behave like media companies and focus on delivering compelling content to their target audiences, the connection between content and delivery becomes critical. But few firms have cracked the code. As a result, content efforts are limited, lack freshness, and not very compelling.
  • Rethinking cross-channel orchestration. Today, simply delivering messages and offers to consumers in email is only part of the marketing mix.  Adobe is continuing to invest in this capability, but if you truly want to engage an individual across channels you must think about more than email execution. Orchestration, cadence, relevance, and consistency matter.

With the incorporation of Adobe Campaign into the Adobe Marketing Cloud, we are helping our customers achieve greater value from their marketing investments, bringing cross-channel campaign management capabilities to the industry’s most robust marketing solution, and providing brands with the complete digital marketing solution they have been looking for to deliver extraordinary customer experiences.

Adobe Positioned as a Leader in the Magic Quadrant for Web Content Management

Gartner Magic Quadrant for Web Content Management

In the last few days, Gartner, Inc. published its 2013 “Magic Quadrant for Web Content Management” research report. We’re pleased to announce that Adobe was positioned as a Leader. In fact, our offering—Adobe Experience Manager—was positioned highest in Ability to Execute and Completeness of Vision in the Leaders Quadrant.

Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe Experience Manager delivers capabilities for Web content management, digital asset management, social communities, and dynamic media delivery across digital channels. It provides marketers with touch-enabled applications that can be deployed in the Cloud or on premise, helping organizations deliver customer experiences that build brand loyalty.

We’ve posted to our Digital Marketing blog today to provide additional details and perspective, and also distributed a press release on the same.

Most importantly, we’d encourage you to check out a complimentary copy of the full Gartner report, which we’ve made available here.

Neolane Officially Joins Adobe

Neolane is now part of the Adobe family! Only a few weeks after we announced plans to acquire Neolane, I’m happy to say the deal is closed. Neolane brings Adobe a best-in-class platform for sophisticated automation and execution of marketing campaigns across web, email, social, mobile, call center, direct mail, point of sale (POS), and other emerging channels.

Just as important as its leading technology, Neolane brings an amazing team to our employee base. Everyone I have met at Neolane shares a passion for helping customers, tackling tough problems, and questioning the industry status quo. I want to welcome Neolane employees, customers and partners to the Adobe family. I’m excited to see the great things our teams will do together.

Moving forward, Neolane will become the sixth solution in the Adobe Marketing Cloud, complementing our existing solutions including Analytics, Target, Social, Experience Manager, and Media Optimizer offerings. Additionally, the Neolane technology will make significant contributions to our core Marketing Cloud technology and therefore will become an integrated part of all the other solutions. We believe this creates the most powerful Marketing Cloud in the industry for delivering rich, personalized experiences to consumers across channels and devices, and giving a unified view of the customer to marketers.

I recently posted my thoughts on what the combination of Adobe and Neolane will mean for customers and the industry, and our customers have weighed in since to add to this sentiment. Here are a few of my favorite thoughts from our customers and partners:

-Chantal Berthiaume, Director, Marketing Analytics, Air Canada

“As a new customer of Neolane and a user of Adobe solutions, we are excited about the possibilities that these two leaders in digital marketing technology bring to the table. The combination of these two teams and the integration of their market leading platforms is a promising proposition for organizations like ours that are looking to drive business impact through marketing expertise.”

-Sasha Norkin, Vice President, Global Marketing, NOOK Media/Barnes & Noble

“We congratulate Adobe and Neolane on the news of this acquisition. With the combined power of Adobe and Neolane’s capabilities, we are not only excited that the two companies are joining forces but look forward to all that their future integration can bring to the table for our business.”

-David Jenkins, SVP Marketing Operations, KBM Group

“KBM Group has strong relationships with both Adobe and Neolane. We have a very high opinion of their toolsets, capabilities, and overall market presence and believe there is considerable synergy between them. We look forward to the promise of their combined solutions.”

Every time we complete an acquisition, the Digital Marketing team at Adobe is reminded of our start-up roots. We are proud of what we have accomplished in the last three years and are excited to share our progress as we continue making our vision a reality.

(Twitter, Facebook, my blog, Neolane’s Suresh Vittal’s blog.)

An Exciting New Chapter in Neolane’s Journey

This article originally appeared in The Cross Channel Conversation, the Neolane corporate blog, on June 27, 2013.

Twelve years ago 4 best friends embarked on an adventure to transform how brands engage with their consumers. Over the last 12 years Neolane grew into a nimble, fast growing innovator who reset the rules of cross-channel marketing and campaign management. Today is the beginning of a new journey for Neolanians as Adobe announced its intention to acquire Neolane. This is great news for the Marketing organization. Here’s why:

  • It’s about the customer. This is true at multiple levels. Marketing today is incredibly complex. And channel solutions like email or social aren’t the answer. While we do email and social well, we do think it is more than simply doing channel stuff. It is about operating with the customer at the heart of the business. This is incredibly hard to pull off. Marketers will succeed or fail on their ability to deliver persuasive content and experiences to their customers. They won’t win by pushing campaigns but by being able to address the individual in realtime. Adding Neolane’s world class segmentation, automation, and orchestration capabilities to the formidable analytic, content, and experience assets of Adobe empower marketers to win today.
  • Technology for marketers, by marketers. We can’t overstate this point. Building technology for marketers isn’t like anything else that software companies do well. It’s about strong, marketer-friendly capabilities that hide complexity and fit to how marketers work. To do this you need to live and breathe marketing. This isn’t the story of a diversified technology holding company acquiring a marketing specialist. Both companies obsess about transforming marketing and changing the way marketers approach their discipline. And there isn’t a better time to do this as the role of CMO and the broader marketing organization shifts and morphs to address the connected consumer.
  • Complementary capabilities. Adobe uniquely brings together creative content, and analytics while we at Neolane focus on data, segmentation, and execution. Together, we can impact the entire marketing value chain. This is exciting news for brand and direct marketers. Uniquely, we can bring data to amplify brand marketing and content and digital assets to make the segmentation that drives direct marketing more impactful. This helps both B2B and B2C marketers.
  • Scale personalization. Addressing mass markets at an individual level is a promise that remains unfulfilled for most marketers. The challenge very often isn’t that they can’t get the data or insights on time but that they can’t connect the insights with the content at the point of interaction. Adobe’s strength lies in optimizing the content supply and experience value chain. Adding Neolane to the mix will allow marketers to scale their personalization efforts across channels and devices in a way that simply wasn’t possible before.
  • A strong cultural fit. Adobe is a past master at finding the right technology assets to improve its overall proposition for marketers. The prior acquisitions of Omniture, Day Software, Efficient Frontier, and Demdex are testament to this fact. And it’s not just about acquiring these companies but integrating the assets and more importantly the people to create the first substantial marketing cloud. Our four founders were very clear in their message to the company: this is about sharing and extending our vision to the next chapter in the evolution of marketing and who better to share this journey with than Adobe. Our journey hasn’t ended. It’s simply shifted gears and accelerated.
  • Benefits abound for each company’s customers, prospects, and partners. At Neolane, our clients and prospects already push us to focus on the customer experience. The complementary nature of the capabilities and Adobe’s size and strength means we can bring more to the table, faster. Our partners benefit too – they can build more on the combined platform and serve marketing across the spectrum of their channel, operational, analytical or content needs.

To sum it up, we at Neolane are humbled and excited to join a world class company like Adobe in our joint endeavor to transform marketing. This allows us to bring innovation to the marketing organization faster than we ever could on our own.

All-New Adobe Social Now Supports Flickr, Foursquare, Instagram and LinkedIn and Adds Powerful New Predictive Publishing Capability

Today, with the Adobe Digital Marketing Forum in Singapore as a backdrop, Adobe

announced an all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. The new integrations complement already existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more, all aimed at providing social marketers with comprehensive insights into social conversations, consumer behavior and real-time trends…insights which, in turn, can inform the development of compelling content and the creation of better digital experiences, while helping to nurture relationships with customers and prospects.

The addition of Foursquare is especially noteworthy in that Adobe Social will be the first to leverage the social network’s exclusive partnership with leading data provider, Gnip. By gaining access to local-mobile data, social marketers can better understand the movement in customer check-ins, the competitive landscape, and how localized marketing initiatives align with specific venue check-in data.

In a world where social marketers are challenged to validate their social spend, Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy.  Adam Broitman, vice president, Global Digital Marketing, Mastercard, told us that Adobe Social is enabling Mastercard to seamlessly engage with local markets around the world, building trust through online listening, conversation and community.  Then, he gave us his take on the company’s widely recognized catch phrase by adding, “Now, that’s priceless.”

In addition to the important expanded integrations, we have also made available a powerful new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. Plus, the solution learns as it goes, so it continually refines recommendations and gets smarter with each action. Adobe Social is the first solution specifically designed to utilize the new unified Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device and allows marketers and their teams to gain valuable insights and collaborate more effectively. If you’d like to read the full press release we issued today, you can find it here.

News Rundown at Adobe Summit EMEA – 2013

Adobe Summit EMEA, The Digital Marketing Conference, opened in London today at 9:00 a.m. local time with a keynote address by Brad Rencher, senior vice president and general manager of the Adobe Digital Marketing business.  Over the course of the two day event, Summit participants have the opportunity to learn from the industry experts and network with savvy professionals who continue to push the boundaries of digital marketing and advertising, ultimately making their businesses more successful.  Keynote speakers from high-profile brands like UniCredit Group, Nike Global, AKQA, Nissan Europe, Deloitte digital, BBC, SAP and SapientNitro DACH highlight the agenda, and record-setting Austrian skydiver and BASE jumper, Felix Baumgartner, will open the general session on Thursday.

We released several news announcements at Summit today including:

  1. News about a powerful new capability in Adobe Social that predicts social content performance on Facebook to maximize engagement and ROI.
  2. Details of an expanded global partnership that integrates Adobe Marketing Cloud with SapientNitro’s EngagedNow platform.
  3. An efficient means to conquer the webinar process from within Adobe Experience Manager.
  4. Results of the Adobe Digital Index State of Mobile Benchmark Report 2013, including detail on 1) how Samsung smartphones are gaining popularity with Europeans and 2) how iOS has re-emerged as a leader in US smartphone browsing and dominates on tablets.

Adobe Marketing Cloud has fast become the solution that helps marketers get from data to insights to action, faster and smarter than ever. Here are some expanded highlights:

Adobe Social Unveils Predictive Publishing for Facebook

This powerful new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform, will offer Facebook integration with the initial version.  Additional social platforms will be added later in the year.

Adobe and SapientNitro Expand Global Partnership

Adobe and SapientNitro’s expanded global partnership includes integration of the Sapient EngagedNowSM platform with Adobe Marketing Cloud.  This integrated offering provides a solution for creating, delivering and optimizing consumer experiences across Web, social, mobile, and digital displays. NASCAR, E.ON and VISIT FLORIDA are among the organizations already seeing significant results using EngagedNow with Adobe Marketing Cloud.

Additional benefits for customers include:

  • Complete hosted and managed services for Adobe Marketing Cloud solutions from SapientNitro with EngagedNow
  • Ready-to-use integrations built specifically for key verticals, including travel, sports and entertainment, retail, and financial services, that help make development and deployment more efficient
  • Built-in operational efficiencies from the integration of EngagedNow and Adobe Marketing Cloud that streamline creative, delivery, and measurement workflows for better performance and cost savings

Conquering the Webinar Process – from within Adobe Experience Manager

Adobe Experience Manager webinars, powered by Adobe Connect, helps marketers 1) easily create targeted webinar landing pages that drive registration; 2) deliver immersive online events that engage audiences, build brand and drive demand; and 3) deliver post-event analytics via capabilities from Adobe Analytics.

Adobe Digital Index State of Mobile Benchmark Report

The report analyzes 150 billion visits to 1,500+ websites to provide an overview of how consumers are using mobile devices worldwide.  In addition to trends in social media, video content consumption and ecommerce from the past 12 months, the study features key findings on which mobile operating systems and device manufacturers are helping drive the most web traffic globally.

Samsung smartphones gain popularity with Europeans

In the 19 European countries analyzed, nearly 30% of all smartphone browsing now occurs via a Samsung device – up 9% from last year.

iOS has re-emerged as leader in US smartphone browsing and is dominant amongst tablets

The iPhone has been gaining ground since being offered on the Verizon network (February 2011), and again became the primary driver of smartphone browsing in the US during Q4 2012, after trailing Android phones for two years. In addition, iPads accounted for nearly early 80% of all tablet browsing in the US in February 2013, up 10 percent from last year.

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