Martha Stewart attended our recent MAX event in Los Angeles. Martha was on stage, with Adobe CTO Kevin Lynch, demoing an upcoming digital edition of Martha Stewart Magazine — something that was delivered using Adobe’s new digital publishing technologies. Martha wowed the crowd and the magazine looks absolutely stunning. Check out Martha’s blog of her time in LA…..at Adobe MAX and beyond.
Results tagged “Adobe MAX 2010”
Today at MAX, our annual worldwide developer conference, Adobe CTO Kevin Lynch delivered an exciting keynote focused on the multiscreen revolution and its impact on designers, developers, content owners and consumers. Focusing on web design, video, digital publishing, enterprise applications and gaming, Kevin welcomed some of Adobe’s most important partners onstage:
- Martha Stewart, who is partnering with Adobe to deliver a rich, interactive edition of Martha Stewart Living across a range of platforms and devices
- Mike Lazaridis, co-CEO of Research and Motion, who demonstrated AIR and Flash content on the Blackberry PlayBook, which was demonstrated live for the first time today.
- Joe Simon, CTO of the iconic magazine publisher Conde Nast, who announced that Conde Nast has selected the Adobe(r) Digital Publishing Suite to produce and deliver new high impact digital editions across its magazine portfolio.
- Motorola gave away Droid 2 devices to MAX attendees!
Some excerpts from the keynote are below. Be sure to visit MAX Online to watch a full replay, and click the links for more highlights.
Adobe Powers Multiscreen Revolution at MAX 2010
Condé Nast Selects Adobe Technology for Digital Magazine Production
Adobe Announces New Digital Publishing Suite
Adobe Unveils LiveCycle Enterprise Suite 2.5
Adobe Extends AIR Applications Across Screens
Martha Stewart on stage with Kevin Lynch:
RIM CEO Mike Lazaridis Talks and Demos PlayBook:
To paraphrase my fellow countryman, TV’s Craig Ferguson, “It’s a great day for Digital Publishing”.
Back in July we talked about a new Digital Magazine Solution that our publishing team were busy working on. Today, we announced The Digital Publishing Suite and it is now available for early preview at Adobe Labs. Adobe InDesign CS5 is central to this new digital publishing workflow and you’ll need this software to start using the tools – and begin prototyping your digital publications.
Today also saw our friends at Conde Nast choose the new Digital Publishing Suite for digital magazine production – check out the news here. This follows on the launch of WIRED Magazine earlier this year, and the recent debut of The New Yorker on the iPad. If you haven’t seen it, The New Yorker, being The New Yorker, persuaded Jason Schwartzman to introduce their new digital edition via video……with typical Manhattan aplomb. BTW, luxuriant ‘tache Jason! Me? I’m looking forward to Vogue going digital myself.
But that’s not all. Today at our MAX customer event in Los Angeles, Martha Stewart appeared on stage to announce that her iconic magazine is also going digital thanks to Adobe technologies. There’s a sneak peek of Martha’s upcoming digital edition, here.
All in all, a great day for digital publishing – at Adobe and across the publishing industry.
Over the next three days, we’ll highlight innovations, sneak peek new technologies and illustrate how Adobe is powering the multiscreen revolution – solving the challenges of multiscreen authoring, delivery and measurement with Flash and HTML5. We’ll also share news about the future of digital publishing, Web and mobile advancements, the latest enterprise solutions and perspective on multiscreen gaming trends.
For more context on Adobe’s news today, visit the Adobe press room for more. We’ll be posting photos and video footage throughout the event. We’ll also be posting photos and video footage throughout the event on Photoshop.com, Flickr, and YouTube.