It’s always an honor to be nominated, but securing a win really feels good! Adobe Pass was recognized today by the The Academy of Television Arts & Sciences for its contribution to TV Everywhere. We’ll be presented with an Engineering Plaque, recognition for outstanding engineering achievements for emerging technologies, at the 64th Primetime Emmy Engineering Awards at the end of October. Read our Digital Media blog post to find out more about how Adobe Pass is changing the way people view content.
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The viewing figures for London Olympics on TV here in USA were bigger than ever for NBC. Many pundits put this down to the enduring allure of Bob Costas but I think it was because the 2012 games were in a city familiar to so many people: dear olde London town. I lived in London for 8 years before moving to California and the highlight of the games for me (apart from fellow Scot and fellow Edinburgh University alumni, cyclist Sir Chris Hoy, becoming the most successful British Olympian of all time) was seeing the city itself become an integral part of the games. The best games are those where the city itself seems intertwined with the events – like Barcelona in 1992 or Sydney in 2000.
The BBC did a phenomenal job broadcasting the games in UK. As a publicly funded network the BBC (or Auntie as Brits call it) had the luxury of 24 HD broadcast channels dedicated to the event, meaning virtually every minute of every event was broadcast on TV across UK. You wanted to watch men’s handball, Iceland versus Argentina, you got it on your flat-screen in the living room (31-25 to the lads from the rapidly melting land in the north, BTW). Interesting fun fact, the BBC’s mobile apps that complemented their outstanding TV-coverage were developed using Adobe PhoneGap.
The US broadcast market is a little bit different, to say the least, than its more homogeneous European counterparts. The networks here are competing in a complex, competitive, highly fragmented and regionalized market. So, in short, no chance for 24 dedicated HD channels for the Olympics in USA! NBC was faced with a much more difficult situation than their BBC colleagues and had to rely on streaming the events live to desktop and mobile devices to ensure every sport got its place in the sun (or this being London, a light drizzle).
And that’s where a technology like Adobe Pass can come into play. Adobe Pass was the authentication glue that allowed cable and satellite subscribers to gain access to NBC’s comprehensive live steaming of events on their iPad, Android devices and desktop computers. Folks just had to use their cable or satellite company billing email and password and log-in to NBC’s desktop web experience or dedicated mobile Olympic app. Pass did the rest. Not surprisingly NBC’s Olympic web site and apps became daily destinations for sports nuts, like me, to visit.
Our stream-meisters have an overview of all of this and of Adobe Pass 2.0, announced today, over at the Digital Media Blog.
It will be interesting to see how this will all play out for the Rio Olympics in 2016 (and more importantly the World Cup in Brazil in 2014).
This week the Adobe video solutions team is over in Amsterdam at IBC, Europe’s largest show for broadcasters. We announced new video delivery solutions and we’re highlighting our recent momentum that enables media professionals to create, deliver, and monetize premium video more efficiently and across more platforms and devices. Adobe is committed to helping our customers and partners streamline their entire creation to delivery video workflows for any screen and ultimately – help them find new ways to monetize content.
The team is showcasing new products, customer wins and initiatives this week, here are what I see as the highlights:
- On the delivery side, Adobe continues to innovate on new, streamlined workflows for businesses to stream and protect premium content to an array of devices, including iPhones, iPads and Android devices. Adobe is announcing that Flash Media Server 4.5 can now deliver Flash technology to Apple iPhone and iPad devices. Additionally Flash Access 3.0 takes its robust content protection solution to Android, the first of many mobile platforms.
- Adobe Pass is a leading authentication solution that enables media companies to verify a user’s entitlement to content online based on their pay TV subscription package. We’re pleased that Adobe Pass now supports the top US pay TV providers – approximately 90 percent of all US pay TV households – and is being quickly adopted by TV programmers and media companies like Fox and CNN.
- Enhanced color-grading is a top requested feature by our Production Premium customers and in continuing our commitment to the professional video space, Adobe has announced the acquisition of IRIDAS and its flagship product SpeedGrade, a toolset for Stereo 3D, RAW processing, color grading and finishing of digital content. With the addition of IRIDAS, Production Premium is expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television.
Strong Momentum with CS5.5 Production Premium –
- Groundbreaking features and performance in CS5.5 caused demand to surge for our professional video creation tools, growing 22 percent year-over-year, with 45 percent growth on the Mac, in part fueled by the large number of Apple Final Cut Pro customers switching to Adobe Premiere Pro and taking advantage of our Switcher offer.
- Leading U.K. broadcaster ITV has selected Adobe Story, Production Premium’s collaborative script development tool, to manage pre-production of over 500 episodes per year of the popular programs Coronation Street and Emmerdale. *link to ITV release
- A strategic alliance between Adobe and the University of Salford in England will bring Adobe Creative Suite CS5.5 Production Premium to all of Salford’s 39 new media and TV courses as part of MediaCityUK, an initiative to grow a new media hub for content creation in the northwest of England.
If you’re at the show – Adobe will be demonstrating our entire content creation to delivery video workflow at IBC 2011 at our booth in Hall 7, Stand 7.G27 in the RAI Convention Center, Sept. 9-13 in Amsterdam.
Today we announced Adobe Pass, a new solution that creates a seamless way for pay TV subscribers to access premium content across the web with just one sign in and does not require additional downloads. This solution makes it easy for pay TV subscribers to watch premium content on virtually any Internet connected device, including Windows, Mac OS, Android, iOS, Blackberry and Google TV.
For TV providers and broadcasters, Adobe provides a secure, hosted solution, that has minimal integration work to perform as they pull together their many different online viewing options.
At the same time, these companies can offer their customers the anytime, anywhere content that they crave, eliminating a complicated validation process that requires many registrations and downloads.
Adobe Pass leverages the Flash Platform for a seamless high-quality experience along with Adobe Flash Access® for enhanced security. Adobe Pass also utilizes HTML 5 for devices where Adobe Flash technology is not yet available.
Industry leaders already working with Adobe Pass include Turner Broadcasting System Inc., MTV Networks, Comcast and Synacor (on behalf of DISH Network’s DISHOnline.com and others).
Read our announcement of Adobe Pass here and related news from our partners Brightcove and Limelight. To learn more about TV Everywhere go here and to read related blogs by the Adobe Pass product team go to the Flash Platform blog and Todd Greenbaum’s blog on Limelight.