Thanks to the success of Lance Armstrong and the US Postal Service team cycling has captured new audiences and fans in America. With that interest, there is a new groundswell around today’s elite international riders from Hincapie and Vande Valde to Utah’s own Leipheimer and Zabriskie. Utah’s strong cycling heritage has never been more apparent or more celebrated. Today’s lineup of cycling celebrities offers new favorites to cheer on and admire as the battle for race and stage titles delivers compelling entertainment.
The Tour of Utah – becoming well known as America’s toughest stage race for professional cyclists – is no exception. It is now recognized by Union Cycliste Internationale (UCI) as one of the top three professional stage races in North America. Some of the biggest names in worldwide cycling are here in Utah to claim victory over the 30,000 feet of climbs as part of the 409-mile race. With the kind of talented riders and teams we have this year, the Tour of Utah is sure to deliver an adrenaline packed six days for participants and spectators alike.
As a proud sponsor of Stage 2 of the Tour of Utah, Adobe is powering the webcast enabling cycling enthusiasts from around the globe to participate in this prestigious race. Adobe SiteCatalyst digital analytics will be fully integrated into the Tour Tracker® webcast platform for real-time audience monitoring and insight sharing from commentary to social media from your mobile device or via the internet. Tour Tracker® also provides live coverage from broadcast video, instant GPS location, speed, slope and elevation data, and more for cycling fans tuning in to the race from anywhere.
Each day, the event is free for spectators – another feature that makes professional cycling a sport to get involved in. Keep tabs on the race via Twitter with hashtags #Adobe and #TOU or follow me on Twitter @bradrencher to see the kind of cool stats and real-time action Adobe is providing.
Being able to see some of the great riders that just raced in the Tour de France is an absolute treat here on our home turf. We welcome everyone involved to Utah and wish all riders the best of luck!
In my daily conversations with our Adobe team members, partners, and customers, the incredible pace of digital innovation is a big topic of discussion. From smart phones to tablet devices, high-speed mobile networks faster than your DSL connection, and social changing the way we connect – we see that running a business today has more challenges and more opportunities than ever before. Digital commerce is bringing the world via their tablets, smart phones and social networking sites to your storefront – and the question I have for you is: Are you ready?
I see many businesses struggle to understand how these new digital innovations translate into ways to better connect with a global audience of potential customers. For smaller businesses, eBay’s new X.Commerce platform – a cloud-based toolkit designed to power business innovation – will come as great news. The platform aims to level the playing field of the digital wave and put helpful technologies into the hands of people who want to innovate no matter the size of their business. We are excited to be part of it.
One of the powerful technologies from Adobe that eBay offers in the X.Commerce platform is analytics – the ability to measure data about how customers interact with your business and how your current online approaches and practices are working. Adobe SiteCatalyst has long been considered the gold standard in web analytics. As one of our earliest customers eBay has seen firsthand what measuring data can do for a business.
Analytics unlocks the power of your customer data. If you want to better know your customer, the details are within the data. Need a realistic snapshot of your business? That’s in the data, too. How is your site being used and what changes could you make to increase sales? Which of your products are your customers Tweeting and Facebooking about and how it is impacting your business? Getting answers to these questions means you can invent faster and better meet the needs of your customers, and that leads to more revenue. This is really cool stuff – and it means that you can drive your business success in new and meaningful ways.
We are excited to power the web analytics of X.Commerce and look forward to empowering eBay retailers with increased functionality in the future using additional offerings from the Adobe Online Marketing Suite. When you are taking action on your data – that is where the magic really happens.
It’s your data for the taking and if you aren’t using it, watch out because I can guarantee your competitors are gleaning valuable business insights from theirs.
I’d love to hear your experiences with going digital and how analytics has helped your business. Share your story by emailing me at firstname.lastname@example.org.