Results tagged “Adobe SocialAnalytics”

A Bird’s Eye View of Social Media Week 2012

We wanted to see what stories we could tell with the buzz generated during Social Media Week 2012, using our SocialAnalytics platform.

Here’s one for starters: did you know that the total reach of #SMWLDN during Social Media Week was an impressive 39.9 million? That’s the equivalent of over half the UK’s population!

Check out some of the other stats and key influencers in this infographic brought to you by @AdobeUK #AdobeSocial:



Recap on Social Media Week at Adobe – All about Social Data and Analytics

As part of the annual Social Media Week, we were excited to host a day dedicated to social data and analytics. The jam-packed agenda was all about how to take social media measurement to the next step by leveraging social data to impact business strategy. We had a great lineup of speakers, including our very own SVP of Global Marketing, Ann Lewnes, Jeremiah Owyang and Susan Etlinger from Altimeter Group, John Yi from Facebook, and social practitioners from SAP, Cisco, eBay, and Intel.

Watch some of our favorite highlights in the video below. You can catch all the recordings from the sessions here.

All About Social Data and Analytics at Social Media Week

We’re excited to be a one of the Bay Area Hubs for Social Media Week San Francisco taking place February 11-17. As a part of this, we’re hosting an all-day series focused solely on social data and analytics. Join us Monday, February 13 at our Adobe San Jose office for a day dedicated to not only teaching attendees the value of social data, but also sharing best practices on how to leverage this data to impact your organization’s social media efforts in a big way. We’ll discuss everything from using data for decision making, down to the tools and technologies needed to get started.


For a look at what’s to come, check out our team’s quick interview with Social Week Media Week along with a few highlights and a sneak peek below.

Session highlights and sneak peeks follow and include:

Speaker(s) Session
Keynote Address – Ann Lewnes, Adobe Confessions of a Digital MarketerExclusive Sneak PeekHer keynote will provide an honest look at the challenges and triumphs of leading a “digital first” marketing organization. She’ll discuss the growing role of social media as a way to communicate with customers and drive demand. Included in this will be examples of how marketers can take advantage of data and, most importantly, increase marketing’s overall value to company strategy and success.
Keynote Address – Jeremiah Owyang, Altimeter Group Social Data is a Crystal Ball
Panel Moderated by Michael Brito, Edelman Digital Social Measurement Best Practices Across Tech Brands
Susan Etlinger, Altimeter Group Let the Compass Guide You: A Framework for Social Analytics
John Yi, Facebook Marianne Llewellyn, Adobe Facebook and Adobe – Measuring the Value of a Fan

More information on other sessions from our full-day event will be shared over the course of the next couple of weeks. Attendance is free, but be sure to pre-register (required) today.


Be sure to register now for each session of interest* at the Social Media Week San Francisco website.

*NOTE: If you would like to attend the full day events at Adobe, you must register for each individual session separately. No registration needed for the breakfast, lunch and reception.


If you cannot join us in person, you can follow along with the live stream here.


Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
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Be sure to follow us on Twitter (@Adobe) and Facebook, as well as the Adobe Conversations blog, for the latest on Social Media Week 2012 happenings. Join our Social Media Week San Francisco conversation on Twitter by using the hashtags #SMW12 and #Adobe.

Adobe SocialAnalytics European Launch Roadshow

2,000 people, 9 countries, 5 languages, over 2 months…

Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!

With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the sheer volume of registrations and high turnout rates at all the events surpassed our expectations. Thank you to everyone who joined us, we hope you’ve been inspired to take your social media marketing to the next level.

Over the last few months, we have been collaborating with Facebook and were delighted to welcome them as the guest speaker at our German, French and UK launches. Many people requested a copy of the Adobe & Facebook white paper on ‘Best practices for measuring and optimizing the business impact of the Facebook Like button’. Click here if you would like to receive a copy.

If you were unable to attend your country launch but would like to find out more, listen to Neville Hobson interviewing Chad Warren about Adobe SocialAnalytics in this FIR podcast.

There have also been a number of reviews and articles published about the launch events which are worth checking out:

The Social Analytics era is upon us, Clive Roach,
Lanceringen af Adobe Social Analytics, Martine Gjede,
Social Analytics Tools are Finally Getting Serious, Tac Anderson,
How to Market Using Facebook – According to Facebook, Tac Anderson,
Adobe SocialAnalytics aims to quantify business benefits of Facebook and Twitter, Khidr Suleman,
Adobe and Facebook collaborate to prove monetary value of Likes, Lara O’Reilly,

And make sure you take a look at the photos on Facebook (feel free to tag yourselves!):

4 October 2011 – Amsterdam
6 October 2011 – Copenhagen
18 October 2011 – Zurich
20 October 2011 – Stockholm
26 October 2011 – Madrid
2 November 2011 – Milan
8 November 2011 – Hamburg
9 November 2011 – Paris
10 November 2011 – London

Keep your eye on for the latest information on connecting social media to business results. We’ll also be updating the site with videos, blogs, case studies, insight from industry leaders and more.

In the meantime, stay in touch with us via @OmnitureEMEA and #AdobeSocial.

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