Results tagged “Adobe sponsorships”

What to Expect from us this week at Cannes Lions

photoWe’ve arrived here in sunny Cannes for another year at the Cannes Lions Advertising Festival. This year marks a special milestone, as it’s the 60th anniversary of the festival. We have a lot to look forward to this week, and hope that you’ll join us!

First, we’ll be hosting our seminar tomorrow, “You can’t trust marketers.” Now, more than ever before, advertisers can prove the ROI of their efforts thanks to today’s innovations technology, thereby giving marketers a whole new level of credibility. The conversation will feature renowned panelists, including our CMO Ann Lewnes, CEO of Starcom USA, Lisa Donohue, Director of Brand Management at BMW, Steven F. Althaus, and Editor in Chief at The Newsweek Daily Beast Company, Tina Brown.

Similar to years past, we’ll be sponsoring both the Creative Effectiveness Lions and Young Lions awards. The Creative Effectiveness awards honors creativity that has shown measurable impact on a business through consumer behavior, brand equity, sales, and profit.

Through our sponsorship of the Young Lions, we are proud to support the next generation creative talent, who come together to compete in one of six competitions throughout the week. Cyber, Film, Media, Print, Design, and Young Marketers. Each team has to respond to a client brief and deliver finished creative within 24 hours (48 hours for Film).

Speaking of awards, we’re also partnering with AdWeek this year to host an experience that aims to predict the award winners. The site will go live tomorrow morning, and we’ll send out the link once it’s live. There, you’ll get a chance to vote for your favorite nominees as well, so that we can hear from all of you following the festival from home.

To end our week at Cannes, our VP of EMEA Marketing, Mark Phibbs, will join Razorfish and Converge on a panel to discuss the blurring lines between creativity, technology, and media on Wednesday, June 19th at 3 p.m.

Follow us @Adobe for the latest from the festival, and for those of you are here, we hope to get a chance to meet you!

And the winner of the NEXT Category at Sundance is…

Congratulations to Mike Birbiglia, Director of Sleepwalk With Me for winning the Best of NEXT Audience Award at the Sundance Awards. Mike accepted the honor at Saturday’s ceremony, where he provided the audience with some laughs during his acceptance speech (for those of you who don’t know, Mike also happens to be a stand up comedian!).

We were proud to sponsor the NEXT category of films at the Sundance Film Festival, which recognizes and honors impactful films created with limited resources. The films in the NEXT category truly embody the spirit of independent filmmaking, and we’re thrilled to have had the opportunity to sponsor the category.

Congratulations to ALL of the contestants on a job well done. We got to speak to a few contestants during our time at the festival, and will be sharing a highlights video in the coming days here. Stay tuned for more!

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Adobe

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