Results tagged “Adobe students”

Oakland School for the Arts Students Create with Meaning


Last week I had the pleasure of visiting the Oakland School for the Arts (OSA) in California. OSA was founded in 2002 and is a public charter school with just over 600 students in grades 6 through 12. In addition to rigorous academics, each student specializes in one of the following disciplines: circus arts, dance, digital media, instrumental music, figure skating, literary arts, production design, theatre, visual arts, or vocal music. It was wonderful to walk the hallways of OSA and pass dance studios, music studios, art studios, biology and Spanish classrooms. I saw students wearing leotards, toting instrument cases (sometimes larger than the students themselves), sketching in notebooks, getting feedback on the latest apparel they designed, taking photos, and singing. The halls were buzzing with much more than just talent– there was so much student creativity, energy, and passion!

The day I visited coincided with the Digital Media class’ Framing Day. Framing Day is the day when students frame and hang their recently completed work. In this case, students were hanging their posters celebrating each of the 30 articles of the United Nations Universal Declaration of Human Rights. The posters were created in AdobePhotoshop, Illustrator, and InDesign because Heidi Cregge, chair and instructor of Digital Media, uses this assignment to teach students about how these three programs work together and can be used in an integrated way.

Students’ posters were very impressive! Each one intrigued, provoked, and drew in the audience. As always, young people never fail to amaze me with their creativity and passion for making our world a better place. Check-out some of their work below and on their slideshow.

Izzy   domenico

Izzy and Domenico with their posters


robin   ryan

Robin and Ryan with their posters


emilio   2 students w frames

Emilio with his poster (co-created with Ciaran) & Izzy and Takai after hanging posters.

Adobe Students Presents: ‘Office Hours’

student creatives_chris (2)This week, Adobe is launching an online mentorship program as part of the ongoing “Make it with Creative Cloud” campaign. The goal of the campaign is to highlight students, showcase their work, and create professional opportunities – ultimately providing students with the tools to aid both their “making” process and their ability to “make it” professionally. The goal of the Office Hours is to help students when they need it most- during exam times and finals.

For the next four weeks, Adobe will be providing students unprecedented access to top creative professionals in the form of live Q&A sessions. The first mentor to participate will be Chris Clarke, chief creative officer at advertising giant DigitasLBi. This week, Chris will share his real-world nuggets of wisdom focusing on how to use the power of storytelling in presentations. Tune in here on October 31st, at 11:30PM-12:30PM EST #madethis.

Additionally, throughout the week the Adobe Students social media channels will be featuring tips, advice, and inspirational quotes from Chris on a range of topics – everything from when you should (and should not) use a “banana” as part of a pitch to what he looks for when interviewing new creative professionals.

Be sure to follow the conversation on the Adobe Students Facebook page to see these quotes and get more information on our upcoming sessions including Erik Johansson, Anita Fontaine, Ken Martin and more.

Design School Curriculum Perspectives: Preparing Students for Today’s Agencies

I’ve just returned from Istanbul where Adobe hosted a two-day Digital Media Education Summit for design
schools across Europe, the Middle East and Africa. While many relevant and engaging discussions took place, one question stuck out the most: “In today’s competitive workplace, how do we best prepare students for careers in interactive design and media?” There’s a great deal of change in the market on this front – check out one of the recent SoDA reports here.

This is about curriculum design, and how to evolve project-based learning in ways that equip students for jobs in the ever-changing world of digital marketing. It’s also about teaching the skills needed to market an entrepreneurial idea successfully to today’s consumer.

So what do design students really need? Here are three areas to explore:

Cross Discipline Collaboration: Today’s marketing and design firms are looking for graduates that can understand how to work with front-end developers (across Facebook apps, mobile apps, HTML5 and Flash) as well as back-end data engineers who track how the creative content is being used in a marketing campaign. School projects that involve collaboration with various departments including computer science, business and the design school help prepare students for today’s marketing environments. We’re already starting to see this mainstream approach in many universities, which is great news.

Cohesive Design across Devices: Today’s design firms need graduates who understand how to optimize their design for mobile, iPad, Facebook and browser consumption. It is important, if not critical, that institutions require students to complete a course on mobile media and mobile app design. Assigning projects requiring that a design is expressed across several types of multimedia devices is a terrific way to prepare students for their future careers.

Social and Interactive Integrations: Today’s ad campaign typically encourages consumer interaction. The article you read online provides the opportunity for you to tweet, retweet or have a community discussion. Interactive websites engage users beyond the basic transfer of information, providing a much more memorable experience. Students should be encouraged to explore ways of making the interactive component of their work front-and-center, and understand the principles of usability in designs that will be viewed across various media forms. Until now, interactivity was often an afterthought to advertising design – but today’s successful campaigns need both.

It goes without saying that students still need to learn the foundations of design across composition, typography and color. But now is the time to look ahead and challenge the current model, to embrace new paradigms and to create approaches that integrate technology advancements and human behavior into the design curriculum.

I know that many of you have other thoughts and recommendations on this topic so, please let us know!

Win a Copy of Adobe Digital School Collection

You have an opportunity to win a FREE copy of Adobe’s Digital School Collection (ADSC) just by hopping on your Twitter account and helping us spread the word! Beginning now and running until Thursday, April 19, the Adobe Education Twitter handle, @AdobeEDU, will be publishing tweets accompanied by the #ADSC hashtag.  Just follow us and Retweet any of the tweets in order to become eligible for our random drawing.  A lucky winner will receive a copy of the Adobe Digital School Collection which includes: Photoshop Elements, Premiere Elements & Acrobat X!

Adobe Digital School Collection empowers students to create projects and classroom presentations that include polished photos, compelling movies, and media-rich documents and ePortfolios.  It includes the recently announced Adobe Photoshop Elements 10 and Adobe Premiere Elements 10 software, as well as Adobe Acrobat X Pro. So, if you are looking for software and supporting resources for teaching 21st century skills and promoting cross-curricular learning through digital storytelling projects, don’t miss this chance to win a copy!


Learn more about the latest new features such as new photo and video editing tools and easier ways to find objects & share content with others:

Technology is Key to Unleashing Creativity in the Classroom

It’s been a very interesting couple of weeks for Adobe on the Education front, and I wanted to share out some reflections on what we’re hearing from education innovators around the world. Two weeks ago, I spent 6 days across Sydney, Australia, and Singapore, where I had the chance to meet with several hundred education leaders from across the Asia Pacific region as part of the Adobe Education Leaders Forum. Discussions focused on the transformation of the academic landscape and how three key technologies – cloud, devices, and social — can empower educators to deliver richer and more impactful classroom experiences.  Social, for example, is now being woven into the very fabric of learning and education apps in ways that increase collaboration and student outcomes – the adoption of Edmodo in Australia is a great example here. And many countries are looking to deploy “one tablet per child” approaches across both Android and iOS platforms to help engage students.

Addressing the group in APAC

Addressing the group in APAC

During the Forum in Singapore, I talked about this digital revolution in education and how I believe it is a reflection of the changing world. Today’s workplace is radically different from how it was years ago. Workforce globalization is making people increasingly reliant on digital tools to communicate and collaborate with peers, and employers expect the people they hire to be digitally savvy right from the start. On any given day at Adobe, it’s expected and normal that projects are global, pulling in key talents from across the globe to collaborate on key initiatives and find new ways to solve business problems. In this environment, companies hiring recent graduates are looking for future employees that think creatively, and have a fresh, new approach to problem solving.

So, it was no surprise to hear from leaders at the event how both higher education universities and K-12 schools from Singapore, Korea, India, and Australia are re-inventing their approach to how education is delivered, and finding new ways to foster and support creative thinking with their students. According to a March 2012 survey across more than 500 educators in Asia Pacific, more than 80% of respondents think that creativity is critical for the modern curriculum. The educators I met with in Asia Pacific presented their ideas on how technology can play a huge role in unleashing both student and faculty creativity. It was broadly agreed that, “students expect to get their learning on any device, at any time, from any location,” and that technology is key to helping students be inspired, show off their work and connect with communities around the world. Additionally, social apps figured prominently in the discussion, with apps like, or the new integration of Facebook photos into Adobe’s Photoshop Touch app.

Back here in Silicon Valley, one organization that illustrates the above is Globaloria, a national program that teaches kids how to design and program their own STEM (Science, Technology, Engineering and Math) games using Adobe Flash. Last week, the Adobe Education team hosted Globaloria at Adobe headquarters, along with students and educators from two San Jose, California, middle schools, Christopher Elementary and Herman Intermediate School, plus the Boys & Girls Club of Silicon Valley. Together, we had a chance to celebrate the accomplishments of students as well as share insight into a future of where their skills will be valuable.

Globaloria students present their Flash games

Globaloria students present their Flash games

The students presented games they had designed using Adobe Flash. Their projects were just awesome, and definitely my favorite part of the event. Their games not only teach technology skills and digital storyboarding, but also are pulling in key concepts to educate math, science, or key issues facing society. The games were really well thought out and some were based on current issues, such as a game called “Bertha’s BIG Adventure,” a game about the challenges of adolescent obesity created by “Team Salad” from Boys and Girls Club of Silicon Valley. Other presentations were: “Journey of Gladius,” a real story of the Roman Gladiators; “Multiplying Integers-Math Racing” and a game titled “Space Adventures,” that dealt with science and astronomy. View all the photos from the day here.

To close, there was one consistent theme across both APAC and Silicon Valley – it’s the need to provide our educators with the resources, training, and tools to take real advantage of these social, cloud, and device technologies. So much more is needed here. We’re getting started in a lot of cool ways with the Adobe Education Exchange and welcome your ideas and feedback on how we can do a better job. Reach me at @jon_perera on Twitter!

Adobe Design Achievement Awards: Create Your Wings and Fly!

After 12 years, I hope many of you are familiar with Adobe Design Achievement Awards (ADAA), a prestigious competition open to all individuals 18 years of age or older who are students or faculty in an accredited institution of higher education. While the qualification parameters for the ADAA are specific, we recognize that there are many budding designers who would welcome the opportunity to be creative and participate in some way.  So this year, we’re adding something new — the Adobe Awards Wings mobile application.  Anyone can download this new app, show some creativity, and have some fun while supporting the ADAA.

It’s simple — just download the Adobe Awards Wings app from Google Play and/or the App Store.  Once you’ve downloaded the app, sign in to Facebook, and wings will appear on your photo screen.  Use an existing photo or take a new photo and adjust the wings to fit the image.

The photo will appear on your personal Facebook wall as well as the ADAA Facebook Wings Gallery tab.  Well-liked photos will also appear in special tweets @adobeawards and the most outstanding will be displayed on the ADAA Facebook Timeline cover.

If the wings app inspires you,  don’t be shy! Entries for the 12th annual ADAA are being accepted until  5pm (PDT) on June 22, 2012. For more information on submitting entries, ADAA prizes and competition rules, visit

What are you waiting for?  Unleash your creativity!  Let it fly!

Adobe Announces New Digital School Collection & Site Licensing Model

Today, we announced the latest edition of Digital School Collection (ADSC) for K-12 students and educators, available for Windows and Mac OS. The bundle gives students, including those with learning disabilities, a way to visually express what they’ve learned across curriculum.   Included is the recently announced Adobe Photoshop Elements 10 and Adobe Premiere Elements 10 software, as well as Adobe Acrobat X Pro. ADSC empowers students to create projects and classroom presentations that include polished photos, compelling movies with professional-quality effects, and media-rich documents and ePortfolios.

ADSC helps educators improve student engagement by encouraging creative expression, and teach critical media skills that prepare students for success in college and beyond. To equip teachers up for success, Adobe has published additional resources that can help educators deploy ADSC quickly and efficiently, including:

Adobe also announced a new pricing model– Digital School Collection is now exclusively available as a 50- or 100-pack K-12 Site License through flexible Cumulative Licensing Program or Transactional Licensing Program plans, ensuring schools and districts can maximize their software budget through wide, cross-platform distributions. These site licenses also come with supporting resources for teaching 21st century skills and engaging students in cross-curricular learning through digital storytelling.

I have been amazed by some of the media projects students are working on and look forward to broaden the engagements of students in their own learning.

Adobe +Your Imagination = Imagination Challenge

How can students show what they love, what they do or who they are? Last week, Adobe announced The Imagination Challenge, designed to encourage all students to creatively express themselves across diverse fields, such as engineering, architecture, science, art or literature.

During the four entry periods from August 22 through October 30, students can download a free trial of CS5.5 Student and Teacher Editions, create something original and unique to them and then upload it to the Imagination Gallery.
Voters will choose one winner during each entry period who will win $10,000. All semi-finalists and winners from the entry periods will also be automatically entered in the Grand Prize judging to win an additional $10,000. For more contest details, visit here.

Adobe is also proud to partner with four celebrity judges renowned for not only using technology to express themselves but also to connect with their fans and readership:

Deadmau5 (@deadmau5): Known for his unforgettable live sets, Deadmau5 pushes the technological boundaries of his stage show while he assembles tracks on the fly using cutting edge computer technology—including software that he’s helped write himself.  Deadmau5 has been nominated for a Grammy Award, won multiple Beatport Music Awards, International Dance Music Awards and Juno Awards, headlined festivals including Lollapalooza and Outside Lands, and is the first electronic music artist to headline and sell-out London’s 17,000-capacity Earl’s Court.  Regarded for his brand, creative image and large “mau5head” worn on stage, he recently hosted a contest on his website encouraging fans to design his next “mau5head.”

Jake and Amir (@jakeandamir): Jake Hurwitz and Amir Blumenfeld are the writers/actors/editors behind the Webby award winning internet series “Jake and Amir” on The duo has released two videos a week for over four years, with each episode now averaging more than 500,000 views. “Jake and Amir” has won several awards
including the Webby’s People Voice for Best Web Series in 2010 – and has been named one of PCMag’s Top 15 Web-Only Shows. Their series has also appeared on television on MTV’s “The CollegeHumor Show.”

Rivers Cuomo (@riverscuomo): Rivers Cuomo is the lead singer, lead guitarist and principal songwriter of the alternative rock band Weezer.  Cuomo has also worked as a solo artist, a writer, an artist manager, and has collaborated with many artists including B.o.B., Simple Plan, Mark Ronson, Sugar Ray and others.  Rivers is multi-instrumentalist and renowned as a prolific songwriter who embraces experimentation like in 2008 when he started a video series on his YouTube channel called “Let’s Write A Sawng,” an online songwriting collaboration between Rivers and his fans across the globe.  The final version of the collaboration, titled “Turning Up The Radio,” appeared as the first track on Weezer’s “Death to False Metal” album.

Scott Dadich (@sdadich): Scott Dadich is a vice president of digital magazine development and leads Condé Nast’s digital magazine efforts, a role central to the publishing mainstay’s
evolution into a 21st-century media company. Prior to that, Dadich was the creative director of Condé Nast’s WIRED, and during his tenure, become the only creative director in history to have won both the National Magazine Award for Design and the Society of Publication Designers Magazine of the Year award three years in a row.

Check out the judges’ videos at Adobe YouTube Channel and hear Deadmau5, Jake and Amir, Rivers Cuomo and Scott Dadich talk about inspiration and the art of creativity.

So what are you waiting for? Get your creative juices flowing and win big!

Passion and Creativity Take Center Stage at 10th Annual Adobe Design Achievement Awards

MAX 2010 got off to an inspiring start last night in Los Angeles. The skill, imagination and raw talent of dozens of art and design students from around the world were on display as we recognized the finalists and winners of the 10th annual Adobe Design Achievement Awards (ADAA).

For a decade, the ADAAs have honored the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from the world’s top higher-education institutions. Since the ADAAs began in 2001, close to 20,000 students across 52 countries have participated in this competition.

This year’s finalists were, in a word, phenomenal. I was completely blown away by the sophistication and power of all the finalists’ entries and the graciousness of the winners as they accepted their awards. Since words can’t quite do it justice, I’d encourage you to check out the ADAA Gallery, a digital compilation exhibiting the work of all the past winners and finalists from the last decade.

If you missed the event, we invite you to look through the 2010 Program Guide that highlights our partner, Icograda; our prestigious judges and Master of Ceremonies; and our student finalists. For a full list of the winners and a recap of the evening click here. There’s also a video that reflects on the importance of events like ADAA.

We feel fortunate that the ADAA competition attracts the best student designers in the world, and that we have been able to shine a light on these future creative leaders.

Introducing the Public Preview of Project ROME, a Content Creation and Publishing Tool for Virtually Anyone

More of you want to use the power of digital media to express your ideas. You might want to create an interactive report complete with video and music, spice up presentations with animation and interactivity, craft a visual email with self-created graphics, or design and publish your first website for the world to see. But, you don’t know where to start.

Today, we’re excited to offer a first look into Project ROME, an all-in-one content creation and publishing application for use at home, work or school*. It is intended for virtually anyone who wants to add the power of video, audio, photos, graphics, text or animation into everyday projects — from printed materials and presentations to digital documents and websites. You can go from start-to-finish all in one simple, creative environment. And you can work on your files from virtually anywhere because Project ROME works as a desktop application or browser-based service.

Our goal is to make Project ROME so intuitive and fluid, that the technology doesn’t get in your way of expressing ideas with video, audio, photos, graphics, text and animation. The interface is clean and simple, yet powerful. Underneath is Adobe’s industry-standard technology at work but engineered in a way so that you can quickly and easily begin to use it. Project ROME is for those of us who aren’t professional designers, but want to express our ideas in a more powerful way using digital content.

For work, try creating a multimedia report or presentation to deliver your message with impact. How about creating your first family website with graphics, photos, sound, video and animation? Then, collaborate and share your projects with colleagues, clients, friends and family with Adobe® or Google® Apps, or via social engines such as Twitter® and Facebook®.

Adobe is offering Project ROME as a free preview – a public beta. We invite you to check it out at  We’re excited to get your input, so please tell us what you think.

For teachers, we made a special version for you to try – Project ROME for Education. It’s meant to help you enhance the learning experience and teach students how to communicate and express ideas and information in far more engaging ways.

You and your students can use Project ROME for Education individually or in a collaborative environment, sharing files through integrated services like Google® Apps or Moodle®, a learning management system – inside or outside the classroom. Project ROME for Education supports safe, secure use of content, which is particularly important in K12 student environments.

Please sign up to participate in a pilot of Project ROME for Education at  We are excited to partner with large schools, districts and institutions to help your students realize critical 21st century skills.

Let’s remember, Rome wasn’t built in a day. Help us make Project ROME work for you. Show us what you can do.


* For K-12 student or classroom use, please use ‘Project ROME for Education’ – a separate offering designed for schools.

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