Earlier this week, Forrester released its inaugural Wave report for Digital Experience Delivery Platforms. In it, the analyst firm took a close look at the 13 most significant software vendors in digital experience delivery, and it did so across 29 criteria.
While Forrester listed no Leaders in its first of the kind report, we’re honored that Adobe was referenced as a “pioneer” among “Strong Performers” and was positioned highest in current offering with “best-of-breed” solutions. We were also placed among the top two vendors when it came to strategy.
In considering Adobe for the report, Forrester focused on Adobe Marketing Cloud, which brings the ability to understand customer context and personalize content delivery. Adobe Marketing Cloud includes a broad set of leading solutions to support digital experience delivery, such as Adobe Experience Manager for web and app experience management; Adobe Campaign for cross-channel campaign management; Adobe Analytics for advanced, real-time web and mobile analytics; Adobe Target for A/B and multivariate testing, targeting and optimization; and Adobe Social for social marketing.
Our Loni Stark took a closer look at the report and the digital experience delivery industry in this post. We encourage you to take a read, and also to download a complimentary copy of the Forrester report here.
It’s been a busy year for us in digital marketing and our momentum with Adobe Marketing Cloud continues. Today, we’re excited to announce Adobe Mobile services for Adobe Marketing Cloud to help marketers better manage, optimize and monetize their mobile apps. Available today through initial integration with Adobe Analytics and Adobe Target, the new cloud-based Adobe Mobile services offer a series of app-centric capabilities including a new user interface for mobile teams, app experience geotargeting (via GPS), and audience testing to maximize the user experience.
With these new services, we’re offering capabilities that drive ROI across mobile apps and eliminate having to integrate multiple point solutions across operating systems, devices, and app stores. Even better is that developers can rapidly deploy Adobe Mobile services and have customers up and running with apps in minutes. Additional support for solutions that provide mobile capabilities including Adobe Campaign and Adobe Experience Manager is expected in 2014. Check out the website for the latest capabilities Adobe Mobile services can offer – including geo-location targeting, app analytics, app optimization, broad platform support, ease of deployment, and data privacy. Also, Adobe’s Ray Pun discusses the app-centric user interface of Adobe Mobile services in his blog post, “Mobile Marketing Just Got Easier” (part one of a three-part series), and the video demo will let you see things in action.
Additionally, Adobe’s Digital Index team released some new findings around mobile app trends after measuring engagement on apps versus websites for more than 600 brands. Some key takeaways:
- Compared to those browsing websites, tablet and smartphone users spend 3-4 times more time with apps – with app usage outpacing mobile web visits by an average of 100 minutes per month
- Android apps are used 40% more often than iOS apps, but iOS apps get twice as much ‘time spent’ per month
- Banking and investment apps are used 30% more frequently than other apps
The data goes to show that mobile app users are more loyal to brands opposed to those who just visit a brand’s website from their mobile device. Full commentary and findings are available here. And for the latest digital marketing trends and insights, visit the Adobe Digital Index portal on CMO.com.
Follow Adobe Marketing Cloud on our blog, Facebook and Twitter for the latest news and updates!
The ability to test offers and target digital content just got easier for marketers. Today we released our newest version of Adobe Target—part of Adobe Marketing Cloud. We’re really excited about Adobe Target’s new features: easy deployment; step-by-step workflow; visual experience composer; and our integrated custom audience library. Customers will now access Adobe Target through their Marketing Cloud login, which will not only allow users to access all their Adobe digital marketing solutions, but also gives them a great environment in which they can collaborate with peers and share their optimization successes.
Whether you’re an existing Adobe Target customer or just starting to look into increasing the impact of digital through optimization, we encourage you to learn more. You can browse some of the resources on our website or check out the new interface through an interactive tour. If you’re an existing customer, you will have received a special notification—including an invitation to a webinar taking place tomorrow, Oct. 2, at 10am PDT.
We look forward to continuing the conversation as you dive into the new version or have questions as you’re learning more about the solution. Leave a comment or follow and ping us on Twitter @AdobeTarget.
KEEP CALM and optimize on!
Note: This was previously posted on the Adobe Digital Marketing blog on October 2.