Results tagged “AMDM”

Adobe Unveils New Digital Museum

Digital Museum

Digital Museum

Adobe breaks new ground on the Web today with the official unveiling of the Adobe Museum of Digital Media.  It’s a first-of-its-kind, all-digital museum created to showcase all forms of digital art and media.  The project has attracted world-class creative and curatorial talent – the inaugural exhibition is by American artist Tony Oursler and curated by Bard College’s Tom Eccles (the same curator who brought the amazing waterfall installations by Olafur Eliasson to New York last summer).

The vision for the museum is to celebrate digital media and the artists who are embracing and exploring its limitless possibilities.  The venue invites visitors to thoroughly explore the interactivity, lack of physical boundaries, and 24/7 availability of the online world.  Check it out and let us know what you think.

Last night, Adobe hosted a VIP launch celebration in New York at The Standard Hotel’s High Line Room leading up to the 12:01 Eastern official Museum launch.  Nearly 200 digital artists, museum curators, collectors, media, and other art world luminaries turned out to mingle over cocktails with Tony Oursler, Tom Eccles, and other members of the visionary team responsible for the museum while experiencing a first-hand preview of Tony’s mesmerizing exhibit, Valley. It was a standing-room-only crowd.

This project has been a long time in the making and I want to offer my thanks and congratulations to the many people who made it possible.  In addition to Tom and Tony, I’d like to highlight the amazing creative work of our in-house Adobe team; Goodby, Silverstein and Partners under the leadership of Rich Silverstein; Filippo Innocenti, co-founder of Spin+ (architecture); and unit9, a London-based design firm, led by Piero Frescobaldi.

At its core, Adobe has always been about catalyzing creativity.  That’s why we come to work every day.  We feel so fortunate to have the opportunity to bring a museum featuring ground-breaking digital media to the world.   Please visit us andbecome a member (it’s free).

Adobe Museum of Digital Media

Rich Silverstein, Steven Estok, and Ghiora Aharoni, looking at Tony’s exhibit, “Valley”

John Travis, Tom Eccles, Rich Silverstein, Tony Oursler, Piero Frescobaldi, and Filippo Innocenti at yesterday's launch event

John Travis, Tom Eccles, Rich Silverstein, Tony Oursler, Piero Frescobaldi, and Filippo Innocenti at yesterday’s launch event

Adobe’s CEO Shantanu Narayen speaks at Cannes International Advertising Festival 2010

We are excited to attend the Cannes International Advertising Festival this year for the first time ever. The Cannes Lions festival is the global meeting place for those who are passionate about creativity in communications and is known for its program of awards, considered the “Oscars” of the advertising world.

On June 24th, Adobe CEO Shantanu Narayen participated in a one-hour invitation-only speaker series that featured top industry leaders including: Joseph V. Tripodi (Executive VP, CM and Commercial Officer, Coca-Cola); Mark Zuckerberg (CEO, Facebook); Jeff Goodby (Goodby Silverstein & Partners); Maurice Lévy (Chairman, CEO, Publicis) and film producer John Landau.

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In his talk, Shantanu described how the advertising and media industries have undergone a massive transformation in the last decade. People are “hyper-connected”, consuming more and more media, simultaneously from different devices. As a result, brands have to manage consistent and compelling experiences across multiple touch points to be effective. And while technology and devices enable the delivery of content in today’s environment, it is the content that inspires and engages the audience and turns a business transaction into an engaging experience. Within this context, Shantanu discussed Adobe’s role in enabling new forms of creativity to help move businesses forward in this new landscape.

Shantanu also highlighted some of today’s most successful digital advertisers who are championing major brands. He discussed how Adobe is working with our partners to build open, integrated digital platforms that bring this transformation into focus at every step of media creation, delivery and optimization – and why the opportunity for creativity and profit have never been greater. He highlighted examples of brilliant digital creative such as the Nissan LEAF website, the Adidas TeamGeist online game, the Sprint Now widget library and the Wired Reader digital magazine experience on an iPad. Demonstrations included a multiscreen experience with World Cup soccer content across PC, TV and the just-announced Motorola Droid X smartphone.

Near the end of his discussion, Shantanu was joined on stage by Rich Silverstein of Goodby, Silverstein & Partners, to unveil a preview of the Adobe Museum of Digital Media which will be launching its first full exhibit in September 2010. The Adobe Museum of Digital Media (AMDM) is a first-in-class virtual museum that showcases the many faces of digital media and its influence on how we live and communicate in the world today.

Shantanu ended his talk with a message to businesses, creatives and advertisers: Adobe’s goal is to be a neutral, trusted partner ensuring their ability to create the most brilliant and engaging art possible, to deliver that work to the broadest possible audience and optimize those experiences for the greatest ROI. He acknowledged that it’s not about devices or technology, but about their power to create content, engage audiences and influence the world.

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