Today, the Adobe Digital Marketing Summit kicked off in full force in Salt Lake City Utah with more than 4,000 digital marketers joining us from the world’s top advertisers, publishers, agencies, systems integrators and technology companies. Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business announced some exciting new innovations on stage that broaden the capabilities of the Adobe Digital Marketing Suite and help our customers better measure, manage and optimize their digital marketing investments.

Some of today’s news included:

Adobe Social – A single platform combining social publishing and engagement with monitoring, social ad buying and analytics, helping attribute social activity to business results.

Predictive Marketing – New capabilities within the Digital Marketing Suite that reduce the complexity of uncovering hidden behavioral patterns in big data, identifying the most impactful insights quickly and leverage historical data to predict future results.

Multi-Channel Campaign Execution – Technology acquired from Efficient Frontier is now available as part of the Digital Marketing Suite, providing a unified view of social, search and display campaigns to uncover which channels and campaigns have the largest impact on conversion and revenue.

Personalization – A significant update to Adobe CQ 5.5, the company’s Web Experience Management (WEM) solution that helps marketers deliver more consistent and contextually relevant experiences across the web, mobile devices and social media. We also announced a partnership with hybris, a leader in multi-channel commerce software, to deliver comprehensive commerce capabilities to marketers.

Please visit our online press room for more details and to access the Digital Marketing Suite press releases issued.

We’re pleased to share that Omniture analytics and optimization extensions are newly integrated within CS5, in the form of Omniture SiteCatalyst and Test&Target. Adobe/Omniture customers can now deliver more engaging and relevant content by constantly measuring consumer preferences (with SiteCatalyst) and applying that knowledge to optimize their marketing content and campaign performance (with Test&Target) higher upstream within the creative workflow. These extensions are available now at no additional cost to customers who have licensed Adobe and Omniture products. Read more about it here.

We’d also like to tell you about SiteCatalyst NetAverages, a new online service available within CS5, which provides mobile and Internet usage benchmark data to help designers optimize creative for Web and mobile screens much earlier in the content creation process. Drive your designs based on the most popular browser and operating system configurations and optimize designs and images to fit within the constraints of users’ desktop or mobile device screen sizes. You can even track the latest trends and see when a specific browser or mobile device has gained or lost market share. The NetAverages service is available at no additional cost for a limited time. Find out more here.

Image: Use data about popular system configurations from SiteCatalyst NetAverages to help drive design choices.

Beet.TV is hosting a live roundtable discussion about online video distribution, analytics and monetization with top industry influencers. Participants include our own Jennifer Taylor (director of Flash content creation and delivery) and Jeff Jordon (product manager for Omniture) along with folks from NBC, Fox, Comcast, YuMe, and others.

AllThingsDigital’s Kara Swisher will co-moderate along with Beet’TV’s Andy Plesser. The event can be watched live over at Kevin Towes’ blog where he’ll embed the live stream at 4 p.m. PT.