Results tagged “Apple”

Adobe Announces Switcher Program For Video Pros

Video pros have been active and in the news recently and today Adobe announced a “switcher” program to help Apple Final Cut Pro and Avid Media Composer customers migrate to Premiere Pro CS5.5 or Creative Suite CS5.5 Production Premium.   You can get 50% off Adobe’s professional video tools, an incredible deal. Check out all the details over on our product page.


If you haven’t looked at Premiere Pro in a while, now’s a great time – it’s been getting great feedback from innovative customers and our friends in the media.   Interesting times are afoot in the world of pro video, broadcasting and filmmaking.

 

WIRED Now Available as Free iPad App For 30 Days…..Thanks to Adobe

To celebrate a year of digital publishing innovation between our friends at Conde Nast and Adobe, we’re sponsoring the latest edition of WIRED on iPad.  Yup, you can download the May edition of WIRED free of charge for next 30 days, thanks to the marketing boffins here at Adobe towers.   Pop on over to Ye Olde Apple App Store and download this bad-boy.   Like all of Conde’s work, it really is a beautiful example of what’s possible with a digital magazine.

19.05 WIRED Andy Samberg Cover

Freedom of choice

Open Access to Content and Applications

Some have been surprised at the lack of inclusion of Flash Player on a recent magical device.

Ironically, Flash was originally designed for pen computing tablets, about 15 years before that market was ready to take off. Flash exists now only due to its finding an alternate route in its use — first filling a niche on the Web by enabling low-bandwidth vector graphics in the early days and then rapidly adding new capabilities over the past decade. That includes bringing animation, streaming audio, rich interactivity, arbitrary fonts, two-way audio/video communication, local storage, and enabling the video revolution on the Web.

By augmenting the capabilities of HTML, Flash has been incredibly successful in its adoption, with over 85% of the top web sites containing Flash content and Flash running on over 98% of computers on the Web. It is used for the majority of casual games, video, and animation on the Web and familiar brands like Nike, Hulu, BBC, Major League Baseball, and more rely on Flash to deliver the most compelling experiences to over a billion people.

Now we are at an important crux for the future of Flash. A wide variety of devices beyond personal computers are arriving, many of which will be used to browse the Web, making it increasingly challenging to deliver what creators and users of content and applications have come to expect of Flash on personal computers — seamless, consistent and rich experiences. The Flash engineering team has taken this on with a major overhaul of the mainstream Flash Player for a variety of devices.

We are now on the verge of delivering Flash Player 10.1 for smartphones with all but one of the top manufacturers. This includes Google’s Android, RIM’s Blackberry, Nokia, Palm Pre and many others across form factors including not only smartphones but also tablets, netbooks, and internet-connected TVs. Flash in the browser provides a competitive advantage to these devices because it will enable their customers to browse the whole Web. This is being accomplished via the Open Screen Project, where we are working with over 50 partners to make this a reality across a wide array of devices. For example, the recent Nexus One from Google will rock with a great experience in the browser with Flash Player 10.1.

So, what about Flash running on Apple devices? We have shown that Flash technology is starting to work on these devices today by enabling standalone applications for the iPhone to be built on Flash. In fact, some of these apps are already available in the Apple App Store such as FickleBlox and Chroma Circuit. This same solution will work on the iPad as well. We are ready to enable Flash in the browser on these devices if and when Apple chooses to allow that for its users, but to date we have not had the required cooperation from Apple to make this happen.

Longer term, some point to HTML as eventually supplanting the need for Flash, particularly with the more recent developments coming in HTML with version 5. I don’t see this as one replacing the other, certainly not today nor even in the foreseeable future.

Adobe supports HTML and its evolution and we look forward to adding more capabilities to our software around HTML as it evolves. If HTML could reliably do everything Flash does that would certainly save us a lot of effort, but that does not appear to be coming to pass. Even in the case of video, where Flash is enabling over 75% of video on the Web today, the coming HTML video implementations cannot agree on a common format across browsers, so users and content creators would be thrown back to the dark ages of video on the Web with incompatibility issues.

The productivity and expressiveness of Flash remain advantages for the Web community even as HTML advances. The Flash team will drive innovation over the coming years as they have over the past decade to enable experiences that aren’t otherwise possible. With the ability to update the majority of Web clients in less than a year, Flash can make this innovation available to our customers much more quickly than HTML across a variety of browsers.

Our mission at Adobe is to revolutionize how people engage with ideas and information, and we focus daily on how to best empower designers and developers to express themselves most fully and creatively. To have the greatest creative control combined with the most productive tools and broadest ability to deploy their content and applications. We support whatever technologies and formats that best enable our customers to accomplish these goals, and work to drive technology forward where there are gaps that we can fill. The blend of Flash and HTML are best together, enabling anyone to make pragmatic decisions to use these for their strengths to make the best experiences on the Web.

Engaging with ideas and information also means ensuring there is an open ecosystem and freedom to view and interact with the content and applications a user chooses. This model of open access has proven to be more effective in the long term than a walled approach, where a manufacturer tries to determine what users are able to see or approves and disapproves individual content and applications. We strongly believe the Web should remain an open environment with consistent access to content and applications regardless of your viewing device.

We are continuing to focus on enabling our customers to do their best work, and helping them reach people effectively and reliably around the world across operating systems, browsers, and a variety of devices.

Update: I’ve responded as well in the comments below.

We have closed comments on this post but encourage you to continue the conversation on other Adobe blogs. Check out the links to the right and at the bottom of the page, or visit blogs.adobe.com for a complete list of Adobe blogs.

Photoshop.com Mobile for Android…

We’re still coming down from the high of launching Photoshop.com Mobile for iPhone a few weeks ago. Fans helped the app skyrocket to one of the “Top Free” applications on the Apple mobile platform and we couldn’t be happier with over 2 million downloads to date. Today, we’re extending image editing capabilities to users of the Google Mobile operating system. The Android application was designed to equip consumers with quick and easy image-editing tools, color adjustments and instant photo-sharing capabilities. Photoshop.com Mobile optimizes the camera-phone experience by allowing users to browse for their photos online and on their phone, directly from the application. The application is free and available via the Android Market. More information on Photoshop.com Mobile for Android can be found at http://mobile.photoshop.com/android. The Photoshop.com Mobile team is online now waiting to respond to your feedback, questions and provide the latest news via Facebook (http://www.facebook.com/photoshopdotcom) or Twitter (http://www.twitter.com/photoshopdotcom). To join the conversation, follow @photoshopdotcom on Twitter and use the hashtag #PSdroid.

Record Downloads for iPhone App

Everyone’s clamoring for Photoshop.com Mobile for iPhone. In less than one week of its availability, the application has been downloaded over 1 million times from Apple’s App Store. The application has held the No. 1 position for all “Top Free” applications as well as the “Top Free” application in the Photography category for 10 consecutive days. Thanks to the thousands of iTunes reviewers that have rallied around the app and submitted suggestions that will be considered for future versions. Photoshop.com Mobile for iPhone makes it easy to edit, upload, view and share photos directly on iPhones. The Adobe Photoshop.com Mobile for iPhone application is available as a free download from Apple’s App Store on iPhone and iPod touch, or at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331975235&mt=8.

Photoshop on the iPhone…

No, we did not put the full version of Photoshop on the iPhone. We’ve all seen the clever spoof of how that would play out…http://www.youtube.com/watch?v=eXpbGaIkPlw. Just announced and available today for iPhone, Photoshop.com Mobile provides a convenient way to edit photos, apply effects and share images instantly with friends – all with the flick of a finger. Seamless integration with users’ free Photoshop.com accounts enables photo sharing and data back-up, saving them valuable space on their iPhones. The application is available free of charge at Apple’s App Store. Check it out! http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331975235&mt=8

Lightroom is 4 times more popular than Apple Aperture

John Nack from Adobe’s Photoshop team, shares some data on how Adobe Photoshop Lightroom is stacking up with Apple Aperture. Among photo pros using the Mac, Lightroom is now around four times more popular. Remember all those obituaries written for Adobe’s Digital Imaging business when Apple entered the market? Thought not.

Check out his blog post for more details

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