Calling all digital marketers! Want to hone your marketing skills, measure your marketing effectiveness, and deliver better business results to thrive in today’s digital age – plus top it off by hitting the slopes? Then you’ll want to book a trip to Salt Lake City, Utah for Adobe Summit 2014 – The Digital Marketing Conference from March 24-28!
Join thousands of digital marketers at Adobe Summit to discover best practices around marketing analytics, media optimization, social marketing, audience targeting, and more. Take advantage of up to five days of keynotes, breakout sessions, panel discussions, workshops, and networking opportunities. A few highlights:
New – A third main conference day (March 27) comprised of specialized breakout sessions, mixers, and other events addressing digital marketing challenges and opportunities facing vertical industries – retail/e-commerce, media and entertainment, financial services, and technology
Keynotes featuring Adobe executives, industry luminaries, and analysts exploring the latest trends impacting marketers and discussing the evolution of the digital marketing landscape
Community pavilion with Adobe partners, networking opportunities to connect with Adobe’s digital marketing experts, a Summit Bash with headliner entertainment, receptions, and a ski day at Utah’s largest resort, Canyons.
Don’t miss out! Register today and lock-in early bird pricing by Friday, December 13, 2013. Visit the registration and pricing page for more information about special discounts and group passes.
Are you a digital marketer looking to get the biggest bang for your ad dollars and deliver campaign ROI? Well, this news is for you! Today, Adobe announced significant updates to Adobe AdLens (formerly known as Efficient Frontier), its cloud-based, fully integrated platform to manage and optimize search, display and social advertising as a unified campaign.
AdLens now offers seamless data integration with Adobe SiteCatalyst, delivering powerful ad optimization and forecasting for simple deployment to customers. Adobe is also expanding its display ad targeting and optimization capabilities through integration with its other cloud-based, digital marketing technologies. AdLens now includes Adobe AudienceManager as its central data management platform, as well as Adobe Dynamic Ad Targeting for specified audience segmentation to ensure ad campaigns reach the right people.
While here at Cannes Lions, Ann Lewnes, our SVP of Global Marketing met up with Steve Plimsoll, CTO of Mindshare, to talk through their launch of CORE. CORE is a data-driven marketing intelligence platform that empowers both analysts and non-technical users to make informed marketing spend, audience targeting and creative optimisation decisions across all touch points in real-time. It brings together data sets such as CRM, sales and supply chain data, with media channel spend, social, audience profiles and real-time trading information and reveals consumer actions and insight at a granular level, taking away the guesswork, latency and siloed nature of marketing-spend decision making.
The digital marketing team, here at Adobe, has been working closely with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, powering the user interface for data visualisation, modeling, data mining and reporting.
In an age where the amount of data available to marketers has never been greater, the value of all this data lies in the ability to deliver actionable insight in real-time. It was great to see CORE in action!
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