Today we announced our financial results for our fiscal year that ended on Nov. 29 (Go to FY13 earnings release). But those numbers are only a part of the story — we had an incredible year, building a stronger customer community, releasing new products and services, and helping create positive change through our corporate responsibility efforts. Check out our infographic below (or download the PDF with embedded links to more info) with a few of these other numbers that marked our year. We’re ready for great things in 2014!
Results tagged “AYV”
Today kicks of the first day of the Net Impact 2013 Conference, taking place down the street from Adobe at the San Jose Convention Center. For three days, a few thousand thinkers and doers will arrive in Silicon Valley to participate in workshops, panels, discussions and social events, all focused on using resources and new information to influence positive change in the workplace and the world. The theme of this year’s conference is “Change Starts Here,” which is a sentiment we share at Adobe. We are firm believers in the power of collaboration and creativity to disrupt the status quo and are excited to partner with an organization echoing these ideas.
This year, two of our own will be speaking at the conference. On Friday, October 25, Adobe sustainability strategist Vince Digneo will lead a round table discussion with other CR professionals. Their talk will focus on day-to-day corporate social responsibility challenges, from how to engage employees in a company’s sustainability missions to integrating corporate responsibility into general business planning. Check back here for a recap of key findings and insights after the conference.
On Saturday, October 26 Patricia Cogley, senior program manager for Adobe Youth Voices, will lead a TED-style talk titled “Education Trends Paving the Way for Societal Change.” Patricia will explore the connection between current trends in education, the creativity gap in education and the impact creativity can have on young people’s sense of self and their aspirations. This trend is one of the reasons we are so proud of the work we’re doing through the Adobe Youth Voices program, which looks to partner with educators to bring creativity back into the classroom.
I’m excited to see what the next few days will hold. At Adobe, we make it a priority to partner with organizations like Net Impact who are dedicated both to igniting creative confidence in youth and helping local communities thrive. Net Impact recognizes the need to find new ways to address the problems facing the world today, from poverty to climate change to health epidemics, and believes that empowering the next generation early on is a key to future success. Their student engagement program is a great platform to encourage future leaders to get creative and share ideas on how to drive social change in their everyday life.
Adobe Foundation hosted more than 100 students and educators from 23 countries at our third Adobe Youth Voices (AYV) Summit. Students were immersed in a five-day media arts experience where they collaborated in groups with creative professionals and luminaries, learning new digital media skills.
This year, we were honored to kick-off the Summit with a keynote by Lee Hirsch, a documentary filmmaker and founder of The Bully Project. Lee stressed the power of creative storytelling and the impact creativity enables, encouraging students to use their passion to create projects that can “change hearts and minds.”
Building on Lee’s message of impactful storytelling, AYV Youth Summit attendees worked together throughout the week to create collaborative media projects on issues most important to them. Each group included youth from around the world, and each brought their exhilarating creativity to produce compelling stories about education, environmental protection efforts, human rights, identity and culture and community development.
The challenge for each group is pretty great: youth had essentially two days to produce a media project on a meaningful topic, while collaborating across as many as four different countries in each group. The energy of the event was palpable, as youth courageously generated ideas together, discussing and storyboarding how they would approach their projects, and in just one day, bring their ideas to life with Adobe tools.
Below is a look at some of the final youth produced projects. For more, check out the Adobe Youth Voices YouTube Channel
At the final culminating event, AYV Live!, youth shared their media projects with a live audience. The night was filled with all sorts of surprises, including an appearance from internationally renowned recording artist and founder of the Common Ground Foundation, “Common.” In a freestyle rap, he talked about the importance of believing in yourself and using your creativity to realize your dreams. The event also featured Adobe’s CEO, Shantanu Narayen and its CMO, Ann Lewnes who honored the Creativity Scholarship recipients and Aspire Award Winners.
After an exhilarating week, everyone who participated, including volunteers, learned something new about a different part of the world, tried a new technical skill, challenged themselves creatively, and made connections that made the world a bit smaller.
This Summit represents Adobe’s broader commitment to creativity and to making an impact in the lives of today’s youth by providing them with the skills and confidence needed to succeed. Of course, the challenge is to keep the momentum of the fantastic week going. As one student put it, “The journey doesn’t end here. This is your chance to take leadership in your classrooms and after school programs to push the limits on what your peers thought was possible. Look what success you saw from just three days of work. What can you do in three weeks or three months? Anything and everything! Take charge!”
After watching and interacting with such talented youth and educators, during this year’s AYV Summit, I am inspired by their confidence to continue to connect across borders, and create with meaning and purpose.
As a high school teacher from Chicago, I have seen the AYV program in action and I know that it can have a profound effect on students and teachers. I traveled to the AYV Summit with two students from my school, Perspectives High School of Technology, who are both extremely passionate about their work. And, encouraged by their experience with AYV, are now intending to pursue post-secondary education in photography. During Summit orientation I saw my students Deandrea and Willeahsa jump head first into making meaningful connections with other students and educators from around the world.
Deandrea Halmon is a bright-eyed senior who was brought up into a very sheltered life due to the violence in her community. As she grew older, she learned about the power of community and formed very close ties with those around her. Deandrea has been involved with AVY since her freshman year, and I have seen her gain a broader understanding of how to express herself and gain confidence in her skills. She has started to work with her production team at Summit on creating a pitch for a project idea, and she will bring this project to life with her group over the next few days.
Willeasha Love has always dreamed of going to a university in California, so to be given the opportunity to see California and be on campus at a top university in California has been a huge moment for her. Willeasha is grateful for the opportunity to see what it is like to work at a professional level with digital technology. She has been able to bring her background and videography talent together to create a project focused on showcasing the city of Chicago from a youth’s point of view, something that is intensely meaningful to her. She has begun to work very closely with her production team and has worked collaboratively to bring yet another video vision to life.
But it’s not just my students that are gaining from the opportunities at Summit. Throughout the year, and especially in these past couple days, AYV has also provided many ways to further my curriculum, professional development and technology and documentary skills. Yesterday, among my peer educators at Summit, I was able to start to talk about my plans for my upcoming year’s curriculum. I have been given so many great ideas that I cannot wait to bring back into my classroom. Having the ability to work with so many likeminded individuals is a dream and fuels my creative fire. I have been shown some amazing documentary clips that I plan to bring into my classroom along with additional ways to help my students with their own pre-production process on their own mini-documentaries. I also have a wonderful idea for having my students use old nineteen fifty’s and sixty’s commercials to create a mini demo real spot lighting social stereotypes. I then plan to have in depth discussion with my students on how we can all work together to fight these stereotypes of sex and culture.
It’s this approach that makes AYV unique. AYV works with educators to develop curriculum and approaches to teaching that help advance students’ creativity skills. We also get the chance to connect and share our experiences through an online network of 15,000 educators. This hive of activity comes alive at moments like Summit, where educators like me get to connect with other like-minded teachers and learn and grow. In doing so, we are better able to deliver on the AYV mission of helping students develop the creative skill sets to express themselves today and compete for the jobs of tomorrow.
Overall, the AYV Summit has been an experience I feel very lucky to have been a part of. I saw how proud Deandrea and Willeasha were to present their projects and how happy they were to meet students that had such similar interests as they do. As we travel back to Chicago on Saturday, my students and I will take with us new skills, connections, friends and a new spark of creative inspiration.
On August 8, top professionals in the creative industry joined us for a creativity themed Twitter Chat. Special thanks to our inspiring participants for sharing their words of wisdom with us!
Find the full recap from today’s chat below, and stay tuned to us on Twitter @AdobeYV as we explore more about creativity next week at the Adobe Youth Voices Summit. Feel free to share your thoughts on creativity and join the conversation happening all week using #AYVSummit13.
The 2013 AYV Summit is only a week away! This year, we invited social journalist and Adobe employee Matt Rozen to talk to the students about using social media to amplify their work and connect with others. We sat down with Matt to ask him a few questions about his role at Adobe and what it means to be a “social journalist.” Here’s what he had to say:
Adobe: First things first – what is your favorite social media platform?
Matt: Is it possible to choose just one? I guess I would have to say Instagram is my favorite right now because the platform provides a quick snapshot of what people are seeing, thinking and feeling. But I love Twitter for work, and Tumblr has so many possibilities for creative people, and Facebook is great for connecting with old friends and family. It’s so hard to choose!
Adobe: What exactly is a social journalist?
Matt: A journalist used to just be someone who put pen to paper in newspaper and magazines. With the Internet, this term has evolved to include storytelling via blogs and social media platforms. It’s citizen journalism, really. The opportunity to be a social journalist is available to everyone, and what I love most is the ability to be at the zeitgeist of all topics at all times and to share our stories with the world, often in small, digestible bites. As the Group Manager of Corporate Social Media at Adobe, I manage Adobe’s social media team and consult with other teams within Adobe on social strategy. Many times we discuss how they, or their teams, can be social journalists too.
Adobe: Why is social media important for youth?
Matt: Just the other day, I took a pic of my 7-year old daughter and within minutes she asked, “Dad, did you share that photo on Facebook yet?” She doesn’t even have a Facebook account. This is the world we live in; there’s no getting around social media now.
Adobe: What advice do you have for youth?
Matt: Take advantage of the amazing media tools available to you today. For the first time ever, we all have the ability to quickly create photos and videos and write essays (or blogs) and share them with the world – all on your phone!
Adobe: How can creativity and social media make the world a better place?
Matt: Creativity always makes the world a better place – and there’s always room for more of it. The more you create, the more creative inspiration will come to you and the more you’ll feel positive about yourself and the world around you. Positive people are the ones who change the world because they make other people happy. And then social media just amplifies that positivity. Like I said, the opportunities are endless.
What questions do you have for Matt? Join @AdobeYV’s Creativity Twitter Chat this Thursday, August 8, at 10 a.m. PT for a chance to ask him and other creative professionals your most burning questions. Join the conversation using the hashtag #AYVSummit13.
Our 2013 Adobe Youth Voices Summit is quickly approaching and we’re celebrating creativity with a Twitter Chat featuring: AYV Summit Creative Pros, social journalist Matt Rozen, comedian Baratunde Thurston, and YOU!
About the Twitter Chat
When: Thursday, August 8th at 10 a.m. PT
Where: Join @AdobeYV on Twitter using the #AYVSummit13 hashtag
How to join:
- Follow @AdobeYV
- Visit the #AYVSummit13 hashtag August 8 at 10 a.m.
- Got questions for our guests? Tweet questions to @AdobeYV and use #AYVSummit13, and we’ll direct them to the creative pros.
- Jump into the conversation and share your own answers about creativity. The more the merrier!
Get to know our creative guests below and find out what inspires them here. Share your Twitter handle in the comments below to let us know you’re coming.
Meet our Participants
|Baratunde Thurston: @baratundeCEO/co-founder of Cultivated Wit. Author of How To Be Black.|
|Matt Rozen: @mattyroze
Social Journalist: Group Manager of Corporate Social Media at Adobe
On creativity: “The more you create, the more creativity will come to you.”
|Kush Amerasinghe: @adobe1
Creative Insider: Production lead for Adobe TV and host of ‘Ask the Adobe Ones’
On creativity: “Creativity is the best medicine.”
|Tasha Mistry: @Tasha_Mistry
Creative Insider: Business Analyst at Adobe
On creativity: “Creativity is a limitless channel of communication.”
|Trevor Hubbard: @butchershopsf
Creative Insider: Creative director and founder of Butchershop Creative
On creativity: “When I was a kid I was always creating something.”
|Misha Vladimirskiy: @polaroidmisha
Creative Insider: Partner at Butchershop Creative
On creativity: “I live to create and I create to live.”
See you August 8th! Follow us on the Adobe Youth Voices Summit website and @AdobeYV leading up to and during the conference and join the conversation with #AYVSummit13.
The 2013 AYV Summit is quickly approaching and the team is preparing for an awesome week in San Jose celebrating the Adobe Youth Voices program. Over 70 youth and 33 educators from around the world will be joining us to work on media projects and learn innovative techniques from creative professionals.
This is the first year we will be hosting four “Creative Insider Teams” on-site at Summit. The Creative Pros will be paired with one of our AYV alumni to teach them the tricks of the trade – these four teams will be known as our “Creative Insiders.” Be sure to follow them on Twitter and Instagram to see Summit from an insider’s perspective (find their handles below!).
For the Creative Pros – Kush, Tasha, Trevor and Misha – creativity isn’t just something you do in your free time; it’s a way of life. We asked them to share a little background on how they got started and what creative advice they have for today’s youth. Here’s what they had to say:
AYV: You’re all social media savvy – tell us about yourself in 140 characters or less and where we can find you on the interwebs.
|CREATIVE INSIDER||ABOUT||WAYS TO CONNECT|
Tasha Mistry (TM)
|Business Analyst at Adobe Systems. USAToday College Blogger. Lover of Shoes and Cute Puppies. Passionate Community Activist.Happiest Person You’ll Ever Meet.||Twitter
Trevor Hubbard (TH)
|Creative director and founder of famed creative house, Butchershop Creative. He is a problem solver and soon-to-be dad.||Twitter
Misha Vladimirskiy (MV)
|A partner at Butchershop Creative. Misha “lives to create and creates to live.”||Twitter
Kush Amerasinghe (KA)
|A Computer Scientist and Futurist at Adobe operating in many different fields, including 3d, design, web, vfx, & education.||Twitter
AYV: When did you first have a creative “a-ha” moment?
TM: When I was in the 9th grade, my science teacher asked me to explain the life cycle of an igneous rock. I decided to illustrate the process in comic book form. I started drawing a rock, but it looked a little deformed. My frustration led me to draw clothes on this rock (a backwards hat with some nice shoes). It was cute. I named him Iggy the Igneous. I wrote a story about Iggy’s life from his own perspective. I realized that the “mistake” I made was beautiful and that imperfection is beauty. The story turned out to be a great hit, and Iggy the Igneous is a now a legend at Mission San Jose High School.
TH: I was 8 or 9 when I created a logo for a car detailing business I started called SPEEDY DETAIL. I drew the logo, created the brochure my hand, and passed them out in my neighborhood. SPEEDY DETAIL had three tiers of service – 1) Super Clean 2) Super Duper Clean, and 3) Super Duper Duper Clean.
MV: The first time I developed and printed film. The smells and images are still burned into my memory.
KA: I’ve been experimenting with different creative outlets since I was a child. It eventually led me to what I do today at Adobe.
AYV: What advice would you give to your seventeen year old self about getting into the field or following your creative vision?
TM: Don’t ever let anyone tell you that you are not capable. If you want to be successful, you must do anything and everything it takes. Never give up. Hard work and dedication always pays off!
TH: You don’t have to be great. Just be good. Make a lot of mistakes because they are the greatest teacher.
MV: Don’t be afraid of getting turned down, don’t be afraid of taking chances. Create and strive for what you believe.
KA: I would tell myself to stay in school and spend more time learning. My advice to youth today is to do the best you can in whatever situation you are in rather than wait for one big opportunity.
AYV: What does creativity mean to you in five words or less?
TM: Three words: Adobe Youth Voices
TH: Creativity can’t be 5 words
KA: Not settling for “as is.”
AYV: How can creativity make the world a better place?
TM: I view creativity as a limitless channel of communication. You can share whatever you’d like with the world, however you want to. That’s what’s so beautiful about it.
TH: It just does. Look around you. And there is room for so much more. Everyone can contribute a verse to this grand play that goes on forever in the universe.
MV: Since it already does, all we can do is keep on creating.
KA: There are two kinds of people in the world. Those who are happy with how things are and those who feel they can do better. The second group is creative. They are more common that you may realize. A lot of us create things because we aren’t satisfied with the generic or the existing. Not settling leads people to making better things. This is what makes the world a better place over time.
We’re excited to have four teams of creative insiders dedicated to giving you the behind the scenes coverage at Summit this year! Join our #AYVSummit13 Twitter Chat to ask them your burning questions on Aug. 8, 2013 at 10:00 a.m. PT. More details coming soon!
When I first became involved with the Adobe Youth Voices (AYV) program three years ago, I did not know what I wanted for my future. I never imagined that my involvement in the AYV program would help me to not only discover my goals, but inspire me to take the steps needed to achieve them. Through AYV, I was introduced to filmmaking and discovered my passion for it. I discovered the power of film and how I can use it to express my voice and share my ideas with my community.
I was beyond honored in June when my film “Beautiful Words” was selected as the first place winner in the poetry category for the 2013 AYV Aspire Awards. I created my film with the intent of spreading a message to my community struggling with self-esteem issues, and you how you can build confidence through art, writing and other creative outlets. AYV has provided me with a platform to share my message and build my own confidence while encouraging others to do the same.
This summer, I was selected to be one of 25 students from around the world to receive a Creativity Scholarship. The Creativity Scholarship is providing me the financial support to pursue my dreams and make a positive impact through my films. This fall, I plan to continue my education at Cal State East Bay pursuing a degree in Sociology and Film Production, while looking for a permanent film school.
Three years ago, my vision for my life was a mess. Since becoming involved with the AYV program in 2010, I’ve discovered new skills, a strong passion and my own unique voice. Receiving a Creativity Scholarship has allowed me to take the steps needed to turn my vision of becoming a filmmaker into reality and to someday share my voice with people all around the world.
At Adobe, we believe creativity is a key to educational success for today’s youth. For this reason, I’m honored to be involved in our Adobe Youth Voices (AYV) program and thrilled to announce the winners of our second annual AYV Aspire Awards competition, an online challenge that invites youth from all around the world to tap into their creativity and share their vision for change in local communities
The winning projects, now featured on the AYV website, are prime examples of how powerfully young people are able to express themselves when provided with the right resources. Following are a just few of the remarkable entries.
Created by four talented youth from the Appalachian Media Institute, “Life’s a Fight” documents the issue of teenage bullying and explores how the social landscape now extends beyond the schoolyard, to the internet. In this short documentary film we hear stories from teachers, parents, and victims, and learn from a group of local teens who saw an opportunity to take a stand.
Produced by Jeanviêr Janga, who leads a media team at the Bonaire Youth Outreach Foundation, this project addresses the ability of youth to change their communities one act of kindness at a time. Jeanviêr used Adobe tools to create a fun and creative animation which promotes the idea that each small act of kindness is a step toward a better world. Jeanviêr joined the AYV program in 2011 and won an Audience Choice award in last year’s Aspire Awards competition.
This piece, created by Agata Mroczek, a Polish student with a passion for photography and environmental protection, celebrates “Earth Hour” as an opportunity to unite and give the Earth an hour of rest. “Earth Hour,” an event started by the World Wildlife Fund (WWF), has been nine years in the making and takes place annually in Poland. Agata’s photos portray his event through the eyes of a young person.
This year, participation in the competition exceeded our expectations with an astounding 1,100 participants from 51 countries. In addition, entries received more than 830,000 votes from fans who selected their favorites to win the Audience Choice award. By utilizing a mix of storytelling formats, participants, like those shared above, address complex social and environmental topics, including bullying and climate change. While their entries represent a diverse range of ideas, they’re unified by a focus on finding solutions to the issues addressed.
Each Aspire Award participant gained important creative skills including media making, self-expression, ideation and collaboration. We believe this creativity skill set will help youth become more deeply engaged in their education in the short term and better prepared to succeed in an always evolving global economy in the long term. I encourage you to visit the AYV website and explore our digital gallery featuring each of this year’s extraordinary winners. I also invite you to learn more about our broader AYV program and explore opportunities to get involved. At Adobe, we know that by working together we can help build a bright and creative future for the next generation.