Results tagged “Behance”

“The New Creatives Report” Is Here, and It’s Good News

We all love talking about creativity, but we seldom take time to examine the state of creative professionals themselves. For those of us who chose a creative career, are we happy we did? What inspires and motivates creative professionals to do their greatest work? How do Creatives feel about the pace of change in the industry?

NewCreativesStudy

Today we released some striking research to delve into what really makes the creatives tick. We’re calling it “The New Creatives Report,” and it’s based on a survey of more than 1,000 U.S. creatives – all designers, photographers, illustrators and the like. Some of it really surprised me, and all of it reinforced something that I already believe: creative professionals are taking the reigns on their careers and, with new technology and shifts in the creative industry, have the wind at their backs.

A few top takeaways from those we surveyed:

Creative professionals are creating FOR mobile, and want to create WITH mobile. Seven out of 10 say they create content specifically for mobile, and 87% of those say it’s had a positive impact on their work. They also want to create on mobile devices, with tablets being an up-and-coming device of choice. Survey respondents also said “app development” is the #1 sought-after skill in the upcoming year.

Social media is becoming a top source of inspiration. Gone are the days that we relied solely on museums and trade publications for inspiration. Twice as many creatives see social media as the best source of inspiration compared to more traditional sources. And almost 1/3 cite inspiration and collaboration as their top reasons for participating in online creative communities. And it is interesting to learn that, when it comes to online creative communities like Behance, “inspiration” and “collaboration with others” are valued even more than things like self-promotion or job prospecting.

With opportunity comes great responsibility, and the pressure is on. When we asked, “what keeps you up at night,” the top answer was “pressure to deliver creative ideas and content faster than ever.” This pressure is on top of a lot of change in their roles and the industry: Almost half think their own role will change in the next year, and over three quarters say the industry is changing rapidly with new technologies as the top driving force behind the change.

Versatility and Optimism! 96% of Creatives surveyed are happy in their careers and 88% believe they have a strong influence on their companies and clients. Quite striking, and I’m pretty sure that there isn’t another career out there that would have those kinds of numbers. Creative work is a labor of love.

New Creatives Report - What Motivates You

I’m speaking at the Cannes Lions Festival of Creativity today. If you’re here, come stop by my session and let me know how our research strikes you – or you can connect with me on Twitter (@scottbelsky) or leave a comment here. Below you can check out the full study, very cool infographic done by Non-Format, and an Adobe Voice piece with more details on the research. And if you’re curious about what Adobe is doing next, be sure to check out our big event on Wednesday. We have some fascinating stuff in the pipeline that my colleagues and I are excited to share…

The New Creatives Report – June 2014
Highlights of the findings via Adobe Voice

The New Creatives Report – June 2014 Infographic

Random Acts of Creativity

How many times have you gone for a walk and realized you had no recollection of what you saw along the way? How great would it be if there was a moment of creativity on that walk that made you stop, take notice, and feel inspired? Perhaps it would spark your imagination to want to create a similar experience for other people.

This is why we’re starting a new program we’re calling “Random Acts of Creativity – to spur spontaneous moments of creativity in everyday life.

Random Acts of Creativity

Random Acts of Creativity starts Wednesday, June 18 featuring Behance artists who will build creative installations in public places for all to enjoy and experience. The first Random Act will take place at our June 18th Creative Cloud event, in New York City, and additional projects can be seen in Cannes, France, Tokyo, Japan and San Jose, California all on the same day. If you are in these cities, come on by and see the creations in action (Click the city link for a map to the project). We’ll also share images and videos of these projects online, on our Random Acts of Creativity profile on Behance, which we will continue to update with future creations.

June 18th is just the beginning. We hope to see more Random Acts created by members of our community.

If you had some time, the space, and some supplies – what kind of random act would you do? Would it be big or small? It could be something beautiful or inspirational that you give to people, or you could make something in public that people could experience.

Are you starting to germinate a great idea but don’t know how to get started or have the means to do so? Share your idea with us. Simply post your ideas on Behance, Twitter, Instagram, or Google Plus using #CreateNow. We may be able to help you bring your ideas to life…

And when you create something, be sure to capture it in pictures and video and share it on social media using #CreateNow. We will curate all the projects on Behance.

Creativity can happen anywhere – it just takes a little inspiration and a lot of passion. We can’t wait to see what you create.

Adobe, Behance & 99u

When Adobe bought Behance in December 2012, some folks – ok the lily-livered naysayers that commentate negatively on every tech announcement, no matter who the company – predicted doom and gloom for the world’s leading social community for creatives. Adobe would come in and stamp a big red “A” over a vibrant space where creatives showcased their work and looked for inspiration from their peers. It would soon become a bland corporate wasteland or some such. Somehow this didn’t happen.

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I’m not sure, during our due diligence (I’m guessing “yes” since I know our legal team) if we dug deep into Behance’s 99u conference but 10 months after Behance became part of the Adobe family, all indications are that the community and conference Behance created is going from strength to strength. Today 99u held the first day of a sold-out “Pop-up School” in NYC that attracted a few hundred creatives. This was a new initiative. The theme of day one was career development and illuminating talks from Behance founder Scott Belsky and Columbia University’s Heidi Grant Halvorson kicked things off.

Creatives often don’t think about managing their careers and Scott urged everyone to take an inventory on what could make them, their companies, their products and services stand apart from the competition. Standing apart means admitting to yourself what you are bad at and concentrating on where you can excel. However, it’s not enough to stand apart because as soon as you do, the competition will follow. So constant iteration and refinement is needed.

Heidi followed with some big thinking on motivation. Being good at something is bad thing! The important mind trick is to want to get better. If you believe you’re good at something, it’s a downward spiral because you are always in competition with others to be the best and if someone doesn’t like your work, it is a personal attack on your own self-worth. And that can be a dark space. If you change your mindset to want to “get better” at something, in your work or in your personal life, then suddenly set backs are learning experiences and the only person you should judge yourself against is your past self. Despite, or because of your experiences, am I a better designer, writer, manager than I was a year ago? That’s the real test. I’m simplifying but you get the picture.

A lot of this thinking is captured in the new 99u book, Maximize Your Potential. And if this all sounds a bit cultish….I can assure you it wasn’t.  :-)

99u also saw our Project Mighty and Napoleon product folks show off their wares during the “playground” sessions and their wee booth was packed with interested parties.

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The Adobe comms team was in NYC with our Experience Design (XD) friends to give a sneak peek of Mighty & Napoleon to media and it was an overwhelmingly positive response. I think we may have a hardware hit on our hands!

We’re Heading to Advertising Week 2013 (#AWX)

#AWX - Advertising Week 2013The 10th annual Advertising Week begins Monday, Sept. 23, and Adobe will join the almost 80,000 people amassing in NYC to discuss the future of marketing and communications. Two integral elements of Adobe solutions, and all good marketing? Creativity and data. The prettiest pictures and coolest experiences get even better when marketers can measure what their efforts are doing and tweak their campaigns accordingly. If you are in midtown next week, be sure to join us at our sessions and our AWE area and let’s discuss the intersection of art and science.

Connecting the Creative World: Exciting Changes in the Creative Community
Monday, Sept. 23 at 1 p.m. ET
Times Center Main Stage
With great opportunity comes great responsibility. Scott Belsky, Adobe’s Vice President of Products & Community and co-founder of Behance, will share insights and lead a discussion with a panel of some of the best creative minds in the industry on the future of creative careers and steps we can take to empower creative people to make ideas happen.

  • Scott Belsky VP of Products & Community, ADOBE (BEHANCE)
  • Susan Credle CCO, LEO BURNETT
  • Joshua Hirsch CTO, PUBLICIS KAPLAN THALER
  • Paul Lavoie Chairman & Cofounder, TAXI
  • Paul Woolmington Investor, Advisor, Communications Entrepreneur

Do You Know What Your Marketing is Doing?
Tuesday, Sept. 24 at 4 p.m. ET
Lucille’s at BB King Blues Club
How to navigate trials and tribulations of marketing in a digital world. 

  • Tim Waddell Director of Marketing, ADOBE

AWE Exhibit – Discovering Creativity
Monday, Sept. 23 – Thursday, Sept. 26, 9 a.m. – 5 p.m. ET
The Times Center Gallery

Don’t forget — if you will be tweeting from panels and sessions or watching them streamed to your desk, use the hashtag #AWX.

We’ll keep this space updated with the conversation streams from Advertising Week 2013, and provide news updates and videos so be sure to check back through the week or add us to your blog feed. And for a look at what’s happening on the the ground, follow us on Instagram.

Thank You for Joining Us on this Journey

When we launched Creative Cloud, we shared our vision to build a platform for creativity that removes friction from the creative process and makes it more productive and connected, allowing you to do your best work.

Today we announced an important milestone – over one million premium members worldwide have joined Creative Cloud. To all of you – as well as the millions of other creatives who are part of our extended network through Behance, Typekit, Kuler or through a free Creative Cloud membership – we would like to say thank you! You inspire us every day through your creations, and we’re thrilled to be part of such a vibrant creative community.

A Broader Canvas for Innovation
Embracing the cloud has given us the ability to think differently about our role in the creative world, and gives us a much broader canvas for innovation. New technologies such as cloud, social, and mobile have changed the creative landscape dramatically, and we are fully embracing the opportunity this gives us all.

Our product teams have been very busy since we launched Creative Cloud. We’ve added hundreds of new features across all our major products, added sophisticated cross-device collaboration and publishing capabilities; and integrated Behance, the world’s leading online creative community where members can showcase work, get feedback on projects and gain global exposure.  And today, I’m happy to announce the immediate availability of the Lightroom 5.2 update and the new Photoshop Photography Program, a special offer for our loyal photography customers.

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

Projects Mighty (pen), Napoleon (ruler) and Parallel (app) for the iPad

But we’re just getting started. Creative cloud is still in its infancy and we have a lot more to do.  And thanks in part to your feedback, the year ahead should be fun and exciting as we continue to execute on the vision we laid out at MAX – to build a creative platform with fully integrated software, services and hardware.  And as a great example of that, Adobe is moving our cloud pen, Project Mighty, and our digital ruler, Project Napoleon, from a technology exploration to planned products. If you saw our exploration demo at MAX, you already know that this is part of our commitment to making the art of creation easier, wherever and whenever you feel inspired.

So again – thank you all for making the last year truly remarkable.  Together we’ve taken Creative Cloud from an idea to more than a million premium members in just over a year.  We are honored that you’ve joined us on this journey and are working very hard to get innovative ideas in your hands faster than ever before.  To those of you who have not yet joined Creative Cloud and are still considering if it is right for you, I hope you will join us at one of our upcoming Create Now World Tour events. We have a lot to share and hope to see you there.

David

Twitter: @dwadhwani

Adobe Introduces New Photoshop Offer For Creative Cloud

Today at the Photoshop World trade show in Las Vegas, Adobe introduced a breakthrough program for photographers who want to access the latest Adobe digital imaging technology through Creative Cloud: Photoshop CC, Lightroom 5, Behance ProSite and 20GB of storage for $9.99 per month.  To qualify you need to own Photoshop CS3 or later and sign up for a year membership.

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This is a limited time offer.  To get more details, see what Winston Hendrickson, our vice president of Products has to say here.  Visit our FAQ to learn more and follow Photoshop on Facebook, Twitter and Google+ to join the conversation and find out when the offer goes live.

Get Schooled at the 99U Pop-Up School in NYC

99U Pop-up School in NYC

For anyone who truly wants to make ideas happen, ongoing learning is essential. As philosopher Eric Hoffer said, “In a time of drastic change, it is the learners who inherit the future.” That’s why we’re launching an incredible new event in New York this Fall: The first 99U Pop-Up School, which will take place this September 18-20th in New York.

Just in time for back to school, we’re curating a killer program around three skill sets that should be in every creative’s arsenal: career development, entrepreneurship, and brand + digital strategy. Each day will feature an incredible lineup of talks and master classes from creative visionaries like Reddit co-founder Alexis Ohanian, Adobe’s own Scott Belsky, Facebook designer Ben Barry, bestselling author & entrepreneur Gary Vaynerchuk, and former Apple VP Marketing Allison Johnson, among others.

But it’s not just about listening, it’s also about getting hands-on with learning. To achieve this, we’re building out an incredible interactive space called the Playground that will feature a hand-crafted lineup of mentorship sessions, skill-building booths, interactive workshops, and creative tool demos with partners like R/GA, Tattly, Red Antler, XFund, Pantone, and many more.

Find out more about the event here, and take advantage of a special offer for Adobe friends and family. Register with this promo code, “adobeschool99code” to get 30% the regular ticket price. Offer ends Wednesday, 9/4, so register now.

Adobe Photoshop Lightroom 5 Now Available

LRMobile-300x292Adobe announced the availability of Adobe Photoshop Lightroom 5 for Mac OS and Windows today, offering intelligent photo editing features, solutions for remote workflows, and extended sharing and publishing capabilities.  As the digital photography landscape has advanced and evolved, Lightroom has kept pace, offering powerful new features and gaining recognition as the essential photography application for busy professionals and creative amateurs to get the most out of their digital images.

Among the powerful new photo editing tools included in Lightroom 5 are:

  • Advanced Healing Brush – helps fix imperfections with the precision and flexibility of a fine brush
  • Upright Tool – analyzes and automatically straightens objects such as buildings
  • Radial Gradient –  subjects stand out by applying off-center and multiple vignettes in a single image

Smart Previews allow photographers to make edits to their images offline with edits.  Changes made to Smart Previews are automatically applied to the original images when they are reconnected.  Additionally, new video slideshows can combine still images, video clips and music in a creative HD slideshow that can be viewed on almost any device, while updates to the Book module allow users to create, personalize and print beautiful photo books from a variety of tailored and easy-to-use or customer-specific templates.

Lightroom 5 was initially released as a free, public beta in April 2013. Since beta testing, a Behance Publish Service and more than 400 bug fixes have been incorporated into the final release. More detailed information about the updates in Lightroom 5, in addition to pricing and availability, can be found in the full press release here.

Customers can also connect with the Lightroom team directly on Facebook, via Twitter, or on the Adobe Lightroom blog. For Lightroom how-to videos, visit our YouTube channel.

Ideacodes Team Joins Adobe

Adobe today announced that the Ideacodes team is joining Adobe.  Ideacodes is a leading creative consultancy, based in San Francisco, that specializes in the design and user experience of smart applications, digital products and networked communities.

“For the last nine years we’ve worked to re-envision the design of digital products and create the ultimate user experience for their customers,” said Emily Chang and Max Kiesler, co-founders of Ideacodes. “We’re thrilled to join Adobe at a time when Creative Cloud is beginning to take form, the potential to harness the power of connected networks is being realized, and the influence of good design on experience is being appreciated and expected from people worldwide.”

The co-founders of Ideacodes are joining Adobe as Creative Directors of Creative Cloud, bringing with them a wealth of knowledge and experience in design and creative strategy.

“Our job at Adobe is to deliver an incredible experience every time a customer accesses Creative Cloud,” said Jeff Veen, vice president, Product Management, Adobe Creative Cloud. “The Ideacodes team will help us realize our goal of making Creative Cloud indispensable for creatives worldwide.”

Last week we also announced that Thumb Labs, a small team of mobile developers that have worked with Behance over the years, were joining the Adobe team to bring great mobile experiences to Creative Cloud members.

We look forward to working with Emily and Max from Ideacodes!

Introducing a New Book for Time-Crunched Creatives: 99U’s “Manage Your Day-to-Day”

Are you putting off your most important creative work day after day, as you fend off a constant stream of emails, interruptions, and urgent requests? Is your adrenaline and anxiety regularly running high, while your sense of meaningful accomplishment is running low?

It’s time for a reality check about the way we’re working. Our current model is frantic, stressful, and just plain unproductive when it comes to the things that matter most. Beyond that, it just doesn’t serve our creativity.

To help us all recalibrate our workflow for sanity, sustainability, and meaningful productivity, Behance’s 99U decided to create a smart, succinct book about how to manage your daily workflow that’s specifically tailored to creative minds.

Manage-Your-Day-To-Day
We’re thrilled to introduce Manage Your Day-to-Day, the first book in a new 99U series which assembles insights around four key skill sets that we believe are essential to success: building a rock-solid daily routine, taming your tools (before they tame you), finding focus in a distracted world, and sharpening your creative mind.

Dedicating a chapter to each of these focus areas, 99U invited 20 incredible creative minds to share their expertise, including:

Seth Godin
Stefan Sagmeister
Tony Schwartz
Gretchen Rubin
Dan Ariely
Steven Pressfield
Scott Belsky
James Victore
& many more

The result is a tightly-edited collection of best practices that will help you shift your mindset, recalibrate your workflow, and push more incredible ideas to completion. It’s not just a book, it’s a wake-up call for your creativity.

You can order the book exclusively on Amazon. To learn more, check out the book trailer below:

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