This month we celebrate our 30th anniversary, a major milestone for technology companies. We are in very rare company of those who have thrived over such a period by both making the billion-dollar-a-year and billion-dollar-a-quarter milestones.
This success over the past 30 years is as a result of a relentless focus on innovation and customers first set by our founders, John Warnock and Chuck Geschke. Our impact on every form of communication has been profound – every magazine, every newspaper and web site, images that you encounter, video and application on mobile devices – chances are Adobe has played a major role in its creation.
As we continued to evolve our company, we decided that as all businesses moved mobile and online, we needed to expand our offerings beyond creation to management, measurement and monetization. Through organic innovation and targeted acquisitions, we’ve aligned our strategy around Digital Media – the creation of content, and Digital Marketing – the business of content. Our goal is to make every digital experience across every device a high-impact experience.
The single biggest reason this vision is possible is our employees around the world. We are a truly globally diverse company with over 10,000 employees. Our core values of genuine, innovative, exceptional and involved are what set Adobe apart.
Happy anniversary, Adobe, and here’s to many more great years to come!
Today, Adobe launched Technical Communication Suite 4 with new versions of FrameMaker and RoboHelp to power XML Workflows and HTML5 publishing to tablets, smartphones, multiscreen HTML5, eBook and native mobile apps. The latest release of Adobe’s TCS 4 offers tight tooling integration to help streamline, simplify and accelerate content creation and delivery workflows in today’s multi-author, multi-reviewer environments. See the full announcement here for more information as well as pricing for new and upgraded versions of the suite. Also, check out the video below to see the future of TechComm.
Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:
Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
Adobe Kuler makes it easy to generate color themes that can inspire any design project.
Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.
Adobe acquires privately held Typekit Inc., a leader in the delivery of hosted, high-quality fonts for use on websites. Available as a subscription-based cloud service, Typekit’s vast font library gives designers and developers creative license to deliver beautiful type that enhances the web experience.
Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.
More of you want to use the power of digital media to express your ideas. You might want to create an interactive report complete with video and music, spice up presentations with animation and interactivity, craft a visual email with self-created graphics, or design and publish your first website for the world to see. But, you don’t know where to start.
Today, we’re excited to offer a first look into Project ROME, an all-in-one content creation and publishing application for use at home, work or school*. It is intended for virtually anyone who wants to add the power of video, audio, photos, graphics, text or animation into everyday projects — from printed materials and presentations to digital documents and websites. You can go from start-to-finish all in one simple, creative environment. And you can work on your files from virtually anywhere because Project ROME works as a desktop application or browser-based service.
Our goal is to make Project ROME so intuitive and fluid, that the technology doesn’t get in your way of expressing ideas with video, audio, photos, graphics, text and animation. The interface is clean and simple, yet powerful. Underneath is Adobe’s industry-standard technology at work but engineered in a way so that you can quickly and easily begin to use it. Project ROME is for those of us who aren’t professional designers, but want to express our ideas in a more powerful way using digital content.
For work, try creating a multimedia report or presentation to deliver your message with impact. How about creating your first family website with graphics, photos, sound, video and animation? Then, collaborate and share your projects with colleagues, clients, friends and family with Adobe® Acrobat.com or Google® Apps, or via social engines such as Twitter® and Facebook®.
Adobe is offering Project ROME as a free preview – a public beta. We invite you to check it out at http://rome.adobe.com. We’re excited to get your input, so please tell us what you think.
For teachers, we made a special version for you to try – Project ROME for Education. It’s meant to help you enhance the learning experience and teach students how to communicate and express ideas and information in far more engaging ways.
You and your students can use Project ROME for Education individually or in a collaborative environment, sharing files through integrated services like Google® Apps or Moodle®, a learning management system – inside or outside the classroom. Project ROME for Education supports safe, secure use of content, which is particularly important in K12 student environments.
Please sign up to participate in a pilot of Project ROME for Education at http://rome.adobe.com/education. We are excited to partner with large schools, districts and institutions to help your students realize critical 21st century skills.
Let’s remember, Rome wasn’t built in a day. Help us make Project ROME work for you. Show us what you can do.
* For K-12 student or classroom use, please use ‘Project ROME for Education’ – a separate offering designed for schools.
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