Results tagged “contest”

Adobe & You – Define YOUR Personal Brand

Personal Branding: it’s hard to miss all the buzz on the topic, but you may still be wondering what it is and why you need to think about it.

Tom Peters, the author who first discussed the concept of personal branding, did a good job of summing it up when he wrote, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc.”* Like a company that works to differentiate its brand and products, you, essentially, need to make you stand out. In an increasingly competitive, global economy, it makes sense that college applicants and job seekers who can distinguish themselves by effectively communicating their reputation, style, opinions, and skill will be those who rise above the noise.

So why should you care about personal branding? Every time you create a killer presentation for a classroom project, a poster to drive attendance to an important cause, or even a website for an entrepreneurial venture, it is a reflection on you and a step in building your personal brand. Your words and actions; your skills, knowledge, and experience; the things you’re passionate about and the manner in which you express that passion all contribute to the perception of who you are. Without a visibly unique value proposition and way to communicate it, you will simply blend in with everyone else. Or worse, due to the proliferation of publicly available data online, be viewed in a negative light.

Sound intimidating? You may think you don’t have the technology skills that support building a personal brand, but that is where Adobe can help. Visit “Adobe & You,” a site designed to provide all the tools necessary to experiment, refine and perfect your personal brand, starting with a collection of tutorials to get you from newbie to expert. You can learn how to create a logo that speaks to your interest and expertise, a t-shirt to promote your favorite club, an amazing Facebook cover photo and so much more. And what better way to highlight your capabilities than to actually demonstrate them with creative illustrations?

Test your skills right away by participating in the “Wear Your Heart on a T” contest for a chance to win $5,000 and a year-long Creative Cloud membership! Need inspiration? Check out the t-shirt gallery here or follow our student stories posted on Facebook.

Personal branding effectively communicates your skills and your passions and I challenge you to get creative and stand out! And, if you’re still not convinced, check out these posts from Forbes, Mashable and College Info Geek that talk about the importance of personal branding.

As always, we want to know your thoughts so please drop us a note here or through our Twitter or Facebook channels.

* Fast Company, Tom Peters, August 31, 1997:

Adobe +Your Imagination = Imagination Challenge

How can students show what they love, what they do or who they are? Last week, Adobe announced The Imagination Challenge, designed to encourage all students to creatively express themselves across diverse fields, such as engineering, architecture, science, art or literature.

During the four entry periods from August 22 through October 30, students can download a free trial of CS5.5 Student and Teacher Editions, create something original and unique to them and then upload it to the Imagination Gallery.
Voters will choose one winner during each entry period who will win $10,000. All semi-finalists and winners from the entry periods will also be automatically entered in the Grand Prize judging to win an additional $10,000. For more contest details, visit here.

Adobe is also proud to partner with four celebrity judges renowned for not only using technology to express themselves but also to connect with their fans and readership:

Deadmau5 (@deadmau5): Known for his unforgettable live sets, Deadmau5 pushes the technological boundaries of his stage show while he assembles tracks on the fly using cutting edge computer technology—including software that he’s helped write himself.  Deadmau5 has been nominated for a Grammy Award, won multiple Beatport Music Awards, International Dance Music Awards and Juno Awards, headlined festivals including Lollapalooza and Outside Lands, and is the first electronic music artist to headline and sell-out London’s 17,000-capacity Earl’s Court.  Regarded for his brand, creative image and large “mau5head” worn on stage, he recently hosted a contest on his website encouraging fans to design his next “mau5head.”

Jake and Amir (@jakeandamir): Jake Hurwitz and Amir Blumenfeld are the writers/actors/editors behind the Webby award winning internet series “Jake and Amir” on The duo has released two videos a week for over four years, with each episode now averaging more than 500,000 views. “Jake and Amir” has won several awards
including the Webby’s People Voice for Best Web Series in 2010 – and has been named one of PCMag’s Top 15 Web-Only Shows. Their series has also appeared on television on MTV’s “The CollegeHumor Show.”

Rivers Cuomo (@riverscuomo): Rivers Cuomo is the lead singer, lead guitarist and principal songwriter of the alternative rock band Weezer.  Cuomo has also worked as a solo artist, a writer, an artist manager, and has collaborated with many artists including B.o.B., Simple Plan, Mark Ronson, Sugar Ray and others.  Rivers is multi-instrumentalist and renowned as a prolific songwriter who embraces experimentation like in 2008 when he started a video series on his YouTube channel called “Let’s Write A Sawng,” an online songwriting collaboration between Rivers and his fans across the globe.  The final version of the collaboration, titled “Turning Up The Radio,” appeared as the first track on Weezer’s “Death to False Metal” album.

Scott Dadich (@sdadich): Scott Dadich is a vice president of digital magazine development and leads Condé Nast’s digital magazine efforts, a role central to the publishing mainstay’s
evolution into a 21st-century media company. Prior to that, Dadich was the creative director of Condé Nast’s WIRED, and during his tenure, become the only creative director in history to have won both the National Magazine Award for Design and the Society of Publication Designers Magazine of the Year award three years in a row.

Check out the judges’ videos at Adobe YouTube Channel and hear Deadmau5, Jake and Amir, Rivers Cuomo and Scott Dadich talk about inspiration and the art of creativity.

So what are you waiting for? Get your creative juices flowing and win big!

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